Baron Watson
Queens,NY
Summary
Strategic Business Development Account Executive skilled in identifying growth opportunities, building strong client relationships, and closing lucrative deals. Proficient in market research, lead generation, and strategic planning. Demonstrated success in expanding market footprint and achieving business objectives. Seeking to enhance business strategies and drive customer acquisition and revenue growth.
Overview
10
10
years of professional experience
Work History
Business Development: Account Executive
The Trade Desk
New York, NY
08.2022 - Current
- Leveraged a deep expertise in programmatic advertising to help clients maximize ROI with creative, data-driven solutions
- Spearheaded innovative business strategies that expanded our customer base and drove significant growth.
- Collaborated cross-functionally to cultivate and grow accounts
- Consistently exceeded 100% of sales targets by crafting and executing tailored prospecting approaches for digital marketing teams.
- Secured high-value meetings through personalized, strategic outreach and communication that resonated with key decision-makers.
Account Executive
Signal A.I.
New York
02.2021 - 08.2022
- Cultivated an accounts strategy for a $1 million new business target that resulted in $2.5m closed won business with enterprise organizations like Chevron, Schneider National, and NYSE
- Attained %160 quota during my ~1.5 year tenure
- Work directly with CCO and CEO to map key verticals and territories
- One of three Account Executives to work with prospects and the engineering team to help create custom media intelligence tools through the use of our API.
Enterprise Development Representative
Signal A.I.
New York
04.2019 - 02.2021
- Signal's Global Top Booking SDR of 2020
- Most closed-won deals on the SDR team (8 which translated to ~900k in ARR)
- As a leader of the team, participate in the hire and training of new team members.
Business Intelligence Analyst
Omicon Entertainment Inc.
New York
08.2014 - 07.2017
- Study existing audience preferences and create marketing strategies to grow the customer base
- Research and present pairings of entertainment and venues as prospects for upcoming events
- Communicate externally to negotiate partnerships and create joint ventures, most noteworthy, Absolut Vodka.
Education
B.A.Sc - Economics
St. John's University
Jamaica, NY05.2015
Skills
- Data Analysis
- Market Research
- Networking
- Contract Negotiation and Closing
- Proposal Writing
- Outbound Sales
- Visual Modeling
- Client acquisition
- Project Management
- Account Reconciliation
Activities
President and founding member of the Entrepreneurial Society.
Timeline
Business Development: Account Executive
The Trade Desk
08.2022 - Current
Account Executive
Signal A.I.
02.2021 - 08.2022
Enterprise Development Representative
Signal A.I.
04.2019 - 02.2021
Business Intelligence Analyst
Omicon Entertainment Inc.
08.2014 - 07.2017
B.A.Sc - Economics
St. John's University
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