Baron Watson
New York,NY
Summary
Experienced enterprise account executive and lead generation expert with a strong track record in team leadership and business development. Skilled in driving innovative, client-focused sales and marketing strategies that lead to substantial growth and revenue increases in key industry verticals. Recognized with multiple awards for outstanding performance and exceeding sales targets.
Overview
11
11
years of professional experience
Work History
Sales Development Representative
The Trade Desk
08.2022 - Current
- Founding SDR at The Trade Desk
- 165% to goal during the entirety of the role
- Spearheaded innovative business strategies that included onboarding new technologies to drive significant growth.
- Crafted and executed tailored prospecting approaches for SDR and digital marketing teams.
- Leveraged a deep expertise in programmatic advertising to help win new business with digital agencies and brand direct advertisers
- Led projects related to handing of leads and built new business oriented functions in The Trade Desk's Salesforce instance
Account Executive
Signal A.I.
02.2021 - 08.2022
- Cultivated an accounts strategy for a $1 million new business target that resulted in $2.5m closed won business with enterprise organizations including Chevron, Schneider National, and NYSE
- Attained %110 quota during my ~1.5 year tenure
- Work directly with CCO and CEO to map key verticals and territories
- One of three Account Executives to work with prospects and the engineering team to help create custom media intelligence tools through the use of our API.
Enterprise Development Representative
Signal A.I.
04.2019 - 02.2021
- Signal's Global Top Booking SDR of 2020
- Most closed-won deals on the SDR team (8 which translated to ~900k in ARR)
- As a leader of the team, participate in the hire and training of new team members.
Business Intelligence Analyst
Omicon Entertainment Inc.
08.2014 - 07.2017
- Study existing audience preferences and create marketing strategies to grow the customer base
- Research and present pairings of entertainment and venues as prospects for upcoming events
- Communicate externally to negotiate partnerships and create joint ventures, most noteworthy, Absolut Vodka.
- Directly contributed $700k in revenue with venue partnerships and sponsorships
Education
B.A.Sc - Economics
St. John's University
New York, NY05.2015
Skills
- Enterprise Sales & Strategic Prospecting
- Deal Execution & Negotiation
- SaaS & Cloud Product Knowledge
- Client Relationship Management
- ROI modeling, forecasting, and business case development
- Project Management
- Data Analysis
- Market Research
- Client acquisition
Activities
President and founding member of the St. John's Entrepreneurial Society.
Timeline
Sales Development Representative
The Trade Desk
08.2022 - Current
Account Executive
Signal A.I.
02.2021 - 08.2022
Enterprise Development Representative
Signal A.I.
04.2019 - 02.2021
Business Intelligence Analyst
Omicon Entertainment Inc.
08.2014 - 07.2017
B.A.Sc - Economics
St. John's University
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