Barrett A. Smith
Dallas,TX
Summary
Spending the entirety of my career in Cybersecurity Sales, I've excelled in driving business growth, building strategic partnerships, and delivering tailored security solutions. With a strong focus on sales leadership and client success, I have consistently exceeded targets, negotiated complex agreements, and collaborated with top vendors to address diverse cybersecurity needs. My expertise combines technical understanding with consultative sales to help customers achieve their security goals.
Overview
4
4
years of professional experience
Work History
CyberOne Security (Cybersecurity VAR)
Territory Account Executive
02.2025 - Current
- Spearheaded growth in underdeveloped markets (Oklahoma and Arkansas) by identifying whitespace opportunities and introducing strategic cybersecurity solutions to enterprise clients.
- Managed a portfolio of over 100 vendor partners including Palo Alto Networks, Cloudflare, Cribl, Zscaler, CrowdStrike, and Rubrik aligning their capabilities with customer needs through joint GTM strategies.
- Executed co-branded email campaigns, live events, and field engagements to drive pipeline and elevate regional presence in collaboration with vendor field reps.
- Served as the primary liaison between customers and technical engineering teams to guide solution evaluation across Zero Trust, SASE, XDR/MDR, SaaS Security Posture Management (SSPM), and observability/data pipeline tools.
- Built net new opportunities through outbound prospecting, LinkedIn campaigns, and in-person networking at regional events, leading to increased pipeline and new logo acquisition.
- Managed full sales lifecycle, from initial outreach through proposal, vendor coordination, and maintaining accuracy in Salesforce forecasting and sales reporting.
DKBinnovative (Cybersecurity MSSP/MDR)
Director of Business Development
03.2024 - 08.2024
- Directed and supervised a high-performing inside sales team, responsible for delivering Cybersecurity MDR/MSSP services to clients nationwide
- In addition, was responsible for closing all deals from leads generated by inside sales team
- Spearheaded key account management efforts, nurturing relationships with top-tier clients while concurrently being responsible for all net new customer generation metrics
- Developed and executed comprehensive sales strategies that aligned with company objectives, resulting in an improvement in sales productivity and efficiency
- Utilized CRM systems (e.g., Salesforce & HubSpot) to analyze sales data, forecast trends, in order to optimize sales processes
- Mentored and trained sales team members on consultative selling techniques and objection handling strategies, leading to an increase in individual sales performance metrics
- Negotiated complex sales agreements and pricing structures with enterprise clients, consistently achieving favorable terms and maximizing profitability
- Regularly reported on sales performance metrics, market trends, and competitive landscape to executive leadership, providing actionable insights for strategic decision-making
Innovation Network Technologies(Cybersecurity VAR)
Regional Sales Manager
07.2023 - 01.2024
- Primary responsibility encompassed fostering the expansion of InNet while concurrently aiding enterprise clients in attaining their Cybersecurity objectives
- In this position, developed leads to generate new business, work to strengthen existing InNet customer relationships, uncover and understand customer needs, present relevant solutions for consideration, and support clients in each step of the sales cycle, including roadmapping, project planning, purchasing, and implementing their new security technology
- In addition to overseeing the sales of a region, I played a pivotal role in leading InNet's strategic foray into the Cybersecurity sector
- This involved proactively cultivating new partnerships and leveraging my extensive network and experience to deliver cutting-edge security solutions to our clientele
BlackLake Security (Cybersecurity VAR)
Account Executive
08.2021 - 07.2023
- Exceeded annual quota with a result of $3,000,000 in revenue through the sale of Cybersecurity software, hardware, professional services, and staff augmentations
- Grew existing business by a large margin, while concurrently breaking into 13 net new accounts across the country that continue to represent strong logos for BlackLake Security
- Collaborated with 250 cybersecurity vendors to gain comprehensive insights into their offerings, strategically assessing the optimal placement of solutions within my clients' environments
- Conducted extensive nationwide travel to maintain direct, in-person engagement with a diverse portfolio of 15 clients
BlackLake Security (Cybersecurity VAR)
Business Development Representative
02.2021 - 08.2021
- As the exclusive Business Development Representative (BDR) within the organization, I assumed the pivotal role of serving as the primary conduit at the initial stage of the sales cycle for all Account Executives
- Attained meetings for net-new customers responsible for 20% increase in Account Executives revenue marks
- Managed responses to all inbound leads while employing diverse prospecting strategies, including cold calling, email outreach, LinkedIn engagement, video pitches, conference participation, and attendance at vendor events
Education
BBA - Business Management
Texas State University
San Marcos, Texas01.2020
Skills
- Net-New Customer Generation
- Customer focused
- Directing Sales Teams
- Negotiation
- Results driven
- Deal Closing
- Adaptable to unknown scenarios
- Presentation skills
- Sales Training & Mentorship
Awards
Clarity Spotlight Award, BlackLake Security, 12/01/22, Awarded to those that demonstrated the use of 'out-of-the-box' and unconventional ability to exceed sales goals.
Timeline
CyberOne Security (Cybersecurity VAR)
Territory Account Executive
02.2025 - Current
DKBinnovative (Cybersecurity MSSP/MDR)
Director of Business Development
03.2024 - 08.2024
Innovation Network Technologies(Cybersecurity VAR)
Regional Sales Manager
07.2023 - 01.2024
BlackLake Security (Cybersecurity VAR)
Account Executive
08.2021 - 07.2023
BlackLake Security (Cybersecurity VAR)
Business Development Representative
02.2021 - 08.2021
BBA - Business Management
Texas State University
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