BARRETT FONTANA
Ooltewah,TN
Summary
Dynamic Marketing and Content Manager with over 7 years of expertise in driving social media growth, executing impactful events, and crafting compelling digital content. Proven track record of doubling audience engagement, enhancing event participation, and significantly elevating brand visibility. Adept at storytelling and fostering partnerships with athletes and brands while developing innovative cross-platform content strategies that transform engagement into measurable business outcomes. Committed to leveraging creativity and analytical skills to propel brand success in a competitive landscape.
Overview
15
15
years of professional experience
Work History
Social Media & Content Manager
All Star Sports Cards
Chattanooga, TN
01.2025 - Current
- Managed social media and content strategy for a local sports card shop, growing the audience to 10,000+ followers and driving over 4 million views across platforms in 2025.
- Boosted in-store traffic and online engagement by launching event-driven campaigns and product release promotions.
- Collaborated with staff to highlight inventory and hobby insights, producing dynamic short-form video and photo content.
- Designed and executed monthly content calendars across Instagram, Facebook, TikTok, and YouTube to drive consistent brand visibility.
- Leveraged analytics to optimize content performance, resulting in significant increases in reach and engagement.
Athlete Operations
USA TODAY Network
Chattanooga, TN
02.2021 - 08.2024
- Executed strategic social media campaigns and co-hosting responsibilities for USA Today High School Sports Awards, enhancing audience engagement and achieving a 30% rise in streaming viewership.
- Facilitated the athlete and award selection process, ensuring fair evaluation and recognition in 35+ sports categories for national awards program.
- Managed comprehensive rollout strategies for digital and OTT shows, driving audience growth and elevating sponsorship opportunities.
- Oversaw live event operations for sports lifestyle and community events, guaranteeing efficient execution and participant satisfaction.
Account Executive
Entercom Communications
Chattanooga, TN
08.2019 - 12.2019
- Identified and secured new accounts while strengthening client partnerships to boost effectiveness of local advertising campaigns.
- Orchestrated delivery of personalized media solutions, effectively managing 20+ daily client engagements to ensure successful campaign outcomes.
- Developed and executed enhanced sales techniques to drive revenue growth through effective prospecting, proposal development, and closing strategies.
Member Relations
Council Fire Golf Club
Chattanooga, TN
01.2016 - 08.2019
- Managed logistical arrangements for golf players' rounds to enhance overall experience.
- Developed and implemented targeted outreach strategies in 2018, achieving a 25% rise in memberships.
- Oversaw setup and execution processes, enhancing overall tournament experience for participants and attendees.
- Coordinated vendor orders and shipments to ensure timely delivery. Arranged merchandise displays to enhance customer experience. Assisted customers by addressing inquiries and processing sales efficiently.
- Oversaw procurement of consumables such as golf balls, tees, and gloves. Managed acquisition of hard goods including golf clubs and bags. Directed sales of branded apparel, footwear, and logo merchandise
- Streamlined member check-in process and optimized payment handling for green fees and cart fees. Enhanced member experience by coordinating tee time confirmations and scheduling private lessons with the house pro.
Intern
Chattanooga Sports Committee
Chattanooga, TN
02.2017 - 08.2017
- Oversaw coordination of significant sports events such as IRONMAN, National Collegiate Athletic Association Tennis, and Amateur Athletic Union Basketball. Enhanced participant engagement and satisfaction through optimized event processes. Achieved seamless operations that resulted in favorable event outcomes.
- Managed relationships with sponsors and vendors to produce comprehensive economic impact reports.
Sports Information Director
Ringgold High School
Ringgold, GA
08.2011 - 12.2016
- Developed and implemented social media strategies for athletic department, enhancing engagement and attracting 3,800+ followers across Twitter and Facebook.
- Designed and showcased recruiting content, acting as a key point of contact for local media interactions.
Trackman Operator
Chattanooga Lookouts
Chattanooga, TN
03.2013 - 10.2015
- Executed operation of advanced pitch-tracking technology, ensuring optimal functionality for affiliate initiatives.
- Analyzed and formatted data reports for Major League Baseball organizations, enhancing clarity and usability for stakeholders.
Education
Bachelor of Science - Sports Management
University of Tennessee - Chattanooga
05-2018
Skills
- Content refinement
- Strategic content planning
- Content development
- Brand messaging
- Video editing
- Marketing communications
- Content sourcing
- Strategic marketing
- Project leadership
- Research
- Online advertising
- Conversion optimization
- Content editing
OTHER EXPERIENCE
- Intern at Chattanooga Sports Committee (02/2017 - 08/2017) Chattanooga, TN
- Sports Information Director at Ringgold High School (08/2011 - 12/2016) Ringgold, GA
- Trackman Operator at Chattanooga Lookouts (03/2013 - 10/2015) Chattanooga, TN
Timeline
Social Media & Content Manager
All Star Sports Cards
01.2025 - Current
Athlete Operations
USA TODAY Network
02.2021 - 08.2024
Account Executive
Entercom Communications
08.2019 - 12.2019
Intern
Chattanooga Sports Committee
02.2017 - 08.2017
Member Relations
Council Fire Golf Club
01.2016 - 08.2019
Trackman Operator
Chattanooga Lookouts
03.2013 - 10.2015
Sports Information Director
Ringgold High School
08.2011 - 12.2016
Bachelor of Science - Sports Management
University of Tennessee - Chattanooga