Jennifer Barrett
Boise,ID
Summary
Dynamic brand manager with a proven track record at US Event Management, driving over 30% sales growth through innovative marketing campaigns. Skilled in event planning and logistics, alongside exceptional project management and data analysis capabilities. Adept at enhancing brand visibility and fostering strong customer relationships.
Overview
12
12
years of professional experience
1
1
Certification
Work History
Brand Manager (Contractor) and National Booking Agent
US Event Management
04.2015 - Current
- Coordinate and deliver marketing campaigns and promotional materials, contributing to over 30% sales growth
- Manage logistics for national events and promotional tours, demonstrating proficiency in planning and budgeting
- Develop and maintain CRM databases for talent and customer relationships, ensuring operational efficiency
- Produce digital and physical marketing content using Adobe and Canva, enhancing brand visibility
- Collaborate with cross-functional teams, vendors, and distributors to ensure event success
Brand Ambassador (Contractor)
Urban Talent Management
10.2014 - Current
- Represent global brands at events, enhancing visibility through live promotions and social media content
- Develop content strategies aligned with brand engagement analytics, driving audience growth
- Coordinate travel for national campaigns and events, ensuring seamless logistics
Training and Special Events Coordinator
Intralot
08.2023 - 03.2024
- Organized and facilitated statewide presentations and events, utilizing video production and editing skills
- Managed multiple social media accounts, implementing brand strategies and analyzing Meta analytics
- Assisted in the development of marketing materials, including brochures and email campaigns
Office Manager
Everything Outdoors
01.2013 - 12.2013
- Directed administrative operations, including scheduling, CRM management, and customer relations
- Created and managed social media content, driving customer engagement and brand awareness
- Partnered with leadership to implement strategies for sales growth and market expansion
Education
Bachelor’s Degree -
Boise State University
Boise, ID03.2025
Skills
- Executive Calendar Management
- Domestic Travel Coordination
- Event Planning and Logistics
- Confidential Correspondence and Communication
- Report and Presentation Preparation
- Proficiency in Microsoft Office Suite
Certification
- ServSafe Food Handler’s Certification
- TIPS Certification
- Brand Training: Heineken, White Claw
- Software Proficiency: 10-Key, Cash Register, Multi-line Phone Systems, Canva, Illustrator, Social Media Platforms, CRM Software
Timeline
Training and Special Events Coordinator
Intralot
08.2023 - 03.2024
Brand Manager (Contractor) and National Booking Agent
US Event Management
04.2015 - Current
Brand Ambassador (Contractor)
Urban Talent Management
10.2014 - Current
Office Manager
Everything Outdoors
01.2013 - 12.2013
Bachelor’s Degree -
Boise State University
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