Jennifer Barrett
Boise,ID
Summary
Dynamic Brand Manager with a proven track record at US Event Management, enhancing brand visibility through innovative marketing strategies and driving a 30% sales increase. Skilled in event planning and logistics, with strong project management abilities and a collaborative approach to cross-functional teamwork. Proficient in digital content creation and CRM management.
Overview
12
12
years of professional experience
1
1
Certificate
Work History
Brand Manager (Contractor) and National Booking Agent
US Event Management
04.2015 - Current
- Designed digital and physical marketing content such as brochures, email campaigns, and digital assets using Adobe and Canva, enhancing brand visibility for increased audience reach
- Spearheaded marketing initiatives that boosted sales by more than 30%.
- Manage logistics for national events and promotional tours, demonstrating proficiency in planning and budgeting
- Collaborate with cross-functional teams, vendors, and distributors to ensure event success
- Maintained robust CRM databases for improved relationship management and operational processes.
Brand Ambassador (Contractor)
Urban Talent Management
10.2014 - Current
- Represent global brands at events, enhancing visibility through live promotions and social media content
- Develop content strategies aligned with brand engagement analytics, driving audience growth
- Organized transportation for national level campaigns and events, achieving smooth coordination.
Training and Special Events Coordinator
Intralot
08.2023 - 03.2024
- Organized and facilitated the creation of compelling visual presentations and events, utilizing video production and editing skills.
- Managed multiple social media accounts, developing and implementing brand-aligned content strategies and analyzing engagement metrics.
- Assisted in the development of marketing materials, including brochures and email campaigns
Office Manager
Everything Outdoors
01.2013 - 12.2013
- Directed administrative operations, including scheduling, CRM management, and customer relations
- Created and managed social media content, driving customer engagement and brand awareness
- Partnered with leadership to implement strategies for sales growth and market expansion
Education
Bachelor’s Degree - Biology
Boise State University
Boise, IDSkills
- Brand Marketing and Audience Engagement
- Visual Media Production and Strategy
- Video and Photography Content Creation
- Confidential Correspondence and Communication
- Report and Presentation Preparation
- CRM Management and Customer Relations
Certification
- ServSafe Food Handler’s Certification
- TIPS Certification
- Brand Training: Heineken, White Claw
- Software Proficiency: 10-Key, Cash Register, Multi-line Phone Systems, Canva, Illustrator, Social Media Platforms, CRM Software
Timeline
Training and Special Events Coordinator
Intralot
08.2023 - 03.2024
Brand Manager (Contractor) and National Booking Agent
US Event Management
04.2015 - Current
Brand Ambassador (Contractor)
Urban Talent Management
10.2014 - Current
Office Manager
Everything Outdoors
01.2013 - 12.2013
Bachelor’s Degree - Biology
Boise State University
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