Barron Gira

Led central region sales team while directly managing business development of the CPG and Channel sector on a national level.

• Supervised & mentored a four person sales team toward consistent year-over-year revenue growth.
• Grew National CPG and Channel revenue exponentially through the development of new relationships and contracts within sector.
• Drove new thinking throughout Volta by leading with incremental measurement through a variety of 3rd party partners.
• Spearheaded national internal sales training to elevate team's ability to lead with data & measurement for planning and backend analysis, while acting as Volta's speaking representative at various industry events.

Led sales team focused on business development and strategic planning of personalized digital promotions and media for CPG clients.

• Delivered increases in sales from $1.5M to $12M over 4 years at a major CPG client by spearheading digital marketing efforts and implementing focus on targeted executive level audience.
• Championed knowledge-sharing amongst sales team through semi-annual learning sessions with guest experts discussing targets for success.

Led strategic growth plans across key accounts to grow business year over year. 

• Catapulted sales by employing promo and media campaigns benchmarked against key competitors.
• Exceeded growth goals year-after-year by utilizing data mining tactics to drive upfront brand planning for CPG clients.
• Introduced varying promo and media solutions to Kellogg’s to align with their objectives and measurements of success, which led to 5x increase in revenue growth.

Oversaw the development of key clients within the CPG sector across promotions and media.

• Ignited market share growth with 8x revenue boost by setting digital marketing strategy that helped secure a broad audience of senior level clients.
• Recognized with Quotient's “First Exclusive Multi-Year MSA”, which became the standard platform scale implemented across other client accounts.

Led Business Development team in digital marketing solutions across CPG client base. Identified and established rapport with industry influencers and strategic partners.

• Achieved record-breaking sales of $9.4M at Kellogg’s for 2 years due to successful marketing initiatives.
• Raised market positioning through realignment of brands with profit targets and improving overall product strategy.
• Honored as 4x President’s Club attendee, in addition to earning “Top 3 Producer” rank and “Best New Idea” award.

Primary point of contact for business relationships with key CPG Clients. Developed and executed targeted promotional tactics utilizing data tools pre & post execution

• Orchestrated the implementation of sales and pipeline management strategies, contributing to multimillion-dollar revenue growth.
• Designed an activity-based sales funnel to facilitate scalable revenue generation.
• Led the full spectrum of business development and channel management functions, guiding team to year-over-year sales growth.

• Key contact for strategic level relationships with major retailers across the US.
• Promoted Catalina’s mission and values across the industry to foster ongoing partnerships in the market, which included the successful rollout of Catalina's printer network at Albertson's.