Barry Linduff
Webb City,MO
Summary
Executive Director of Communications, tasked with maintaining, and devolopment of communications and relations between socveign native nation and officials, state, local and federal. Strategic in marketing field with knack for completing projects efficiently and productively. Possess specialized skills in market analysis, digital advertising campaigns, and brand management. Excel in communication, teamwork, and adaptability, ensuring seamless integration of innovative strategies for business growth.
Overview
9
9
years of professional experience
Work History
Director of Communications
Quapaw Nation/Downstream Casino Resort
01.2022 - Current
- Managed communications for Quapaw Nation and it's assets valued at nearly a billion dollars; Downstream Casino Resort, Saracen Casino Resort, Quapaw Casino, it's corporations and governmental services: education, family services, housing, courts, department of public safety and social services
- Developed and executed internal and external communication strategy for Quapaw Nation, including leading team that restructured communications with updated website, social, and took quarterly newsletter and transformed it into vibrant glossy monthly 28-page glossy magazine for tribal members and public
- Led video production team to create series of documentaries, social media shorts and high-quality impactful videos about projects going on within Quapaw Nation
- Restructured and streamlined a highly-functioning communications team to maximize internal communications, media/public relation related initiatives, meetings, large event planning, along with community and Quapaw Nation community related events
- Developed and executed a comprehensive communications/media campaign in honor of the 150th Quapaw Nation Powwow, regarded as best event and best documented for future generations
- Recognized for excellence from Native American Journalist Association (NAJA) in first year of operations
- Developed, designed, and launched a new line of apparel with unique art featuring Quapaw Brand
- Led team that initiated the first 'From The Rez and Beyond' Music festival, the first Indigenous Music festival held in Midwest with 27 unique Indigenous acts including national touring acts, 2 stages, merchandise line, booths for vendors and food trucks
- Due to diverse location of Quapaw Nation and assets a deep understanding of political landscapes of Oklahoma, Missouri, Kansas and Arkansas with ability to maintain and cultivate relationships with governments on state, county and city levels and establish new relationships in every changing and volatile political landscape
Director of Creative/Entertainment
Quapaw Nation/Downstream Casino Resort
01.2021 - 12.2021
- Served on executive management team that led Downstream Casino Resort to highest profitability since open, allowing lenders to refinance saving the property and Quapaw Nation millions yearly
- Management and understanding of multimillion dollar advertising budget with in depth knowledge of media buying and strategies in multistate settings
- Establishes and manages budgets for creative jobs
- Identifies cost efficiencies and process improvements
- Led video production teams and worked with outside production companies to coordinate and execute successful media campaigns showcasing the property and drawing attention to promotions and events
- Understanding process of concert buying with ability to navigate agencies such as United Talent and CAA, talent buyers and logistical execution of large events, which included but not exclusive to: contract advancing, ticketing, seating, venue layouts, merchandising and artists riders and accommodations
- Booked and executed largest and most successful drawing concerts despite obstacles of coming out of pandemic
- Highlights included Brad Paisley: 4th of July 2021, and Sam Hunt National Tour
- In addition to securing acts and tasked with concert logistics, booked media buys and coordinated local market interviews with strong understanding of media partnerships and promotional timelines to maximize events success
- Developed branding, along with internal and external look including outlets for Saracen Casino Resort which opened in October 2020
- This casino owned by Quapaw Nation is first commercial property owned outside of state by tribe
Executive Creative Manager
Quapaw Nation/Downstream Casino Resort
12.2015 - 12.2020
- Creation of monthly creative for all media: print, digital, radio, postcards/mailers, and television commercials
- Including regular promotions, amenities (golf course, spa), concerts, special events along with regular and specialty food and beverage offerings
- Developed, designed and launched in house brewery brand, Downstream Crafted Brewing Company (DCBC) with it's four initial brands: Flat Rock Red, Gentleman Bison IPA, Crafthouse Kolsch, and Honey Brown Bomber
- These accounts for 20% of beer sales on property
- Later expanding to second property, Saracen Casino and negotiated endorsement deal for 'Roy's Ringside Red' featuring World Champion Boxer Roy Jones Jr
- Oversee the production, storyboarding and creation of compelling creative campaigns and reels to support and drive customer growth, in highly competitive gaming region and was able to continuously dominate market share
- Strong understanding of creative mediums, material specifications for merchandise, paper specifications, printing process, mailing restrictions, banner weights and durability
- Develop and execute an overall creative strategy with local media partners -on air and off air — in order to build long and lasting consumer relationships and engagement
Education
Bachelors of Science - Graphic Communications, Fine Art, Political Science, Marketing
MISSOURI SOUTHERN STATE UNIVERSITY
JOPLIN, MO05.2005
Skills
- Speech writing
- Influencer partnerships
- Media relations
- Internal communications
- Press releases
- Photography
- Marketing communications
- Crisis management
- Branding management
- Annual communication planning
- Creating collateral
- Professional correspondence writing
- Campaign coordination
- Business growth
- Marketing collateral development
- Communications strategy
Timeline
Director of Communications
Quapaw Nation/Downstream Casino Resort
01.2022 - Current
Director of Creative/Entertainment
Quapaw Nation/Downstream Casino Resort
01.2021 - 12.2021
Executive Creative Manager
Quapaw Nation/Downstream Casino Resort
12.2015 - 12.2020
Bachelors of Science - Graphic Communications, Fine Art, Political Science, Marketing
MISSOURI SOUTHERN STATE UNIVERSITY
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