Barry Mcdonald

• Developed short and long-term sales strategies to gain market share, uncover new sales opportunities and increase revenue.
• Spearheaded expansion into new channels, establishing a strong presence in untapped markets.
• Introduced new products or services to market with carefully orchestrated go-to-market strategies.
• Fostered performance development of staff through ongoing coaching and mentoring on best practices.
• Performed monthly sales forecasting and competitive analysis to determine product performance levels and need for new product developments.
• Implemented data-driven decision-making processes to guide marketing initiatives and allocate resources efficiently.

Canadian investment group with 200+ employees specializing in the acquisition and expansion of licensed medical cannabis and CBD products, with approximately $200 Million in annual revenue.

Executive Leadership supporting sales, marketing and corporate development:

• Catapulted revenue from start-up to $200Million by developing company-wide sales & marketing programs.
• Coached and guided senior managers to improve effectiveness and policy enforcement, resulting in improved employee job satisfaction and higher performance levels.
• Cultivated forward-thinking, inclusive and performance-oriented business culture to lead industry in innovation and push progress.
• Strategically managed acquisitions of four companies , overseeing due diligence, finance, branding, revenue and culture integration
• Negotiated capital funding in excess of $150 Million via strategic partnerships
• Improved business profits +22% through strategic updates to processes, procedures and team makeup.
• Implemented KPI’s and incentive programs delivering an immediate ROI in both revenue & OI
• Trained sales & marketing teams to deliver customer centric solutions, converting a higher % of MQLs/SQLs
• Contributed to team and customer success by creating and delivering engaging client-facing presentations to communicate product benefits.

An international leading software and management services provider with 200+ employees specializing in technology platforms for non for profit annual meetings/events and with approximately $100M in revenue.

Executive team leader charged with revenue growth, marketing and organizational development:

• Championed five-year business plan to facilitate change management in operations, sales, and marketing delivering 3x revenue growth [$100 million] and increased operating income
• Performed monthly sales forecasting and competitive analysis to determine product performance levels and need for new product developments.
• Developed short and long-term sales strategies to gain market share, uncover new sales opportunities and increase revenue.
• Hired and trained Sales and Marketing Directors to successfully establish ‘SMART’ goals and exceed their KPI’s and incentives annually
• Secured 65% market share winning 65% market share winning a portfolio of 200+ top clients including Hilton, CES, NFL, AHA
• Launched data science team, BI platform, cloud marketing and social media programs enabling improved performance monitoring and data decision making
• Negotiated licensing agreements with oversight of all project teams resulting in faster go to market strategy

Entertainment and photography franchise coupled with social media advertising for sponsors and attendees.

As founder and CEO, I provided expansion planning coupled with day-to-day build-out of the management team, sales, marketing, finance and operations:

• Built productive partnerships and strategic business relationships by negotiating contract terms and handling conflicts.
• Secured 100+ clients including McDonald’s, Nordstrom's & various associations
• Maintained effective staff and resource utilization rates to balance financial and operational obligations.
• Established operating and schedule planning for multiple client events at one time
• Negotiated & secured a master franchise agreement
• Successfully transitioned ownership and exited with a continued investor role.

A consumer product goods company with 150 employees specializing in media products with approximately $100 Million in annual revenue.

Leadership team member responsible for all revenue growth across multiple retail channels:

• New business development from $0 to $100 million in revenue while scaling operations & customer service
• Secured & managed national accounts including Walmart, Costco, Target & Kroger et al
• Promoted to Vice President and maintained P&L accountability for all three company divisions
• Led due diligence while assisting owners with the company exit strategy