Basel Anabtawi

Triangle Media House is a new-media marketing agency that I co-founded with a group of investors.

• Building retainer agreements with key government entities: Saudi E-sports Federation, Saudi Automotive and Motorcycle Federation (SAMF), Saudi Museums Commission, SSC Sports, Saudi Motorsport Company, Dakar Rally, Saudi Ministry of Sports.
• Developed key contracts with iconic brands such as Pirelli Middle East, Red Bull Middle East, Blink Experience, Mclaren, Hong Qi and many others.
• Grew company billings YOY by 150%, closing targets in the first quarter of 2023. This resulted in overstretching targets and meeting them by years end.
• Built a team of over 25 full-time team members in both Riyadh and Dubai.
• Launched 'Triangle Publishing' by licensing 'Motorsport Network' for the Middle East region. The Arabic versions of Motor1 and Motorsport.com fully launched by our team.
• Managing and developing a P&L that ensures profitability and strong structure.

Rising Giants is a company I co-founded dedicated to building podcast propositions for the Middle East.

• Raised 1 million USD in seed round from various investor groups.
• Scaling podcast content in various formats. Team created over 30 programming propositions in 2 years garnering millions of stream with a 100% consistent YOY growth rate in downloadss
• Built key government relationships with Dubai Press Club, Dubai Media Office, Dubai Executive Office, Saudi Ministry Of Sports, Saudi Museums commission and many more.
• Built revenue models that grew the organization and met targets - YOY growth per 5 year projection plan. 1) Advertising & Sponsorships 2) Productions 3) Masterclasses.
• Worked with iconic brands to build podcast strategies (Brand examples: Nivea, Infiniti, Formula 1, DP World, Mastercard, Saudi Ministry of Culture, Museum Of The Future + more)
• Worked with iconic names such as Joelle Mardinian and Mustafa Al Agha to develop world class content for the network

• Responsible for all content programming of the Red Bull Media Network in the Middle East and Africa regions
• Tasked to Build and develop relevant audience groups in each market (Middle East and Africa)
• Cross functional integration to highlight all Red Bull priorities on the Media Network: Athletes, Key Artists & Milestone Activations
• Led on Establishing content partnerships with other leading brands in order to create unique stories which feature the world of Red Bull (Example: Placing Red Bull Car Park Drift into Need For Speed game)
• Grew Media Network to garner over 27 million views from various Red Bull events and content formats
• Fully adapted content and programming requirements with an efficient work-from-home strategy during the covid lockdowns

• Revamp and rebuild the Red Bull digital structure in the Middle East & Africa regions
• Define and grow the Red Bull Media Network KPIs (grew Media Network by 150% YOY)
• Lead and train the digital teams in 17 markets and ensure they follow processes, guidelines and the regional strategic approach.

Emirates National Oil Company is a semi-government holding group that owns over 30 companies in the oil and gas sector.

• Responsible for starting the digital function at Emirates National Oil Company and building a structure as well as guidelines for the group (consisting of 30 companies)
• C-Suite and cross-functional buy-in for major digital projects as well as lead executive trainings to ensure continuity
• Defining strategic objectives, company-specific digital roles and company-wide rollout
• Grew digital touch points grew 200% YOY
• Led ENOC's app strategy in order to complete digital transformation.
• Recruiting agencies and personnel in building all digital touch points.

Responsible for Middle East Social Media strategic approach (GCC & Levant markets).

• Managed agency recruitment process from RFP up till the selection phase.
• Built the Social Media function in General Motors Middle East.
• Working with analytics and various tools to build great content.
• Led the Development of complete Social Media strategies for all GM Brands: Chevrolet, GMC, and Cadillac.
• Case study achievement on the launch of the 2014 GMC Sierra (Excellence in cross-functional integration and social strategy).
• Utilization and management of Social Media budget on various social platforms, as well as exclusive partnerships and content creation.
• Full campaign management of all GM launches across the digital landscape.

• Established 360 marketing plans for various Chevrolet and GMC launches in the GCC, specifically in KSA.
• Worked with regional countries to develop fan clubs, relevant activations and customer appreciation events.
• Developing market-based price proposals for all Chevrolet and GMC SUVs/Trucks from North America to South Korea.
• Working closely and daily with GM platforms in North America, South Korea and Thailand on product packaging, product launches and Sales Volumes
  

• Lead and develop disruption workshops for major clients (Led largest disruption workshop in the world of TBWA for the Nissan client)
• Integral part of the global launch of the all-new Nissan Patrol
• Support other clients such as Adidas and Shangri-La on flawless launches and executions.