Basie Espinoza
Los Angeles,CA
Summary
Experienced Marketing Manager with a proven track record of leading successful campaigns in e-commerce and digital advertising. Skilled in driving organic traffic, managing paid media campaigns, and implementing Amazon SEO strategies to enhance visibility, engagement, and ROI. Results-driven professional with over 6 years of expertise in delivering impactful marketing solutions.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Account Manager
Beyond AMZ Marketing
01.2022 - 05.2025
- Lead strategy development and execution for Amazon Markeing and marketing campaigns across multiple client accounts.
- Lead a team of SEO specialists and media buyers to ensure alignment with campaign objectives and KPIs.
- Analyze client performance data and provide actionable insights to optimize campaigns and increase ROI.
- Enhance organic search rankings through advanced keyword strategy, technical SEO, and backlink building.
- Performed audits to pinpoint areas for client account improvement.
- Developed Ad framework aligned with client objectives.
- Crafted strategic presentations to win client business.
- Use Software tools to enhance content and advertising strategy.
Media Buyer
Vendo Commerce
10.2022 - 05.2023
- Managed Amazon SEO and PPC advertising strategies for e-commerce clients.
- Implemented off-platform strategies to enhance keyword rankings and drive sales.
- Optimized ad campaigns across Amazon and Google Ads to improve conversion rates and customer acquisition.
- Provided ongoing keyword performance reporting and campaign updates to stakeholders.
Media Manager
Adlucent
10.2021 - 11.2022
- Oversaw paid media strategy and campaign management across Google, Facebook, and Amazon platforms.
- Developed high-performing ad creatives and copy, resulting in a 30% increase in CTR.
- Coordinated with cross-functional teams to execute data-driven marketing strategies for client growth.
Amazon E-Commerce Specialist
Tofasco of America
04.2020 - 09.2021
- Led Amazon SEO initiatives, boosting product visibility and organic rankings.
- Managed advertising campaigns across Google Shopping, YouTube Ads, and Amazon DSP.
- Provided client-facing presentations, performance updates, and strategy recommendations.
- Built and optimized content processes including A+ content and storytelling images.
Product Research & E-Commerce Specialist
Apex Desk
01.2020 - 03.2020
- Increased revenue from $9K to $208K in two months through PPC optimization and strategic campaigns.
- Improved ACOS to 6% through well-targeted advertising initiatives.
- Handled product listings, campaign creation, customer service, and performance analytics.
E-Commerce Specialist
Contixo
08.2019 - 01.2020
- Managed listings and advertising across Amazon, eBay, Walmart, Home Depot, and more.
- Directed a content team in China to develop EBC and A+ content.
- Enhanced product listings through keyword optimization, promotional strategy, and competitive research.
E-Commerce Associate
AKDY
04.2018 - 08.2019
- Supported Amazon, eBay, Home Depot, and other e-commerce platforms.
- Contributed to SEO strategy, listing optimization, and digital promotions across multiple categories.
Education
Computer Technician Coursework - undefined
UEI College
Ontario, CAHigh School Diploma - undefined
Montclair High School
Montclair, CASkills
- Team player first
- Team Leadership & Cross-functional Collaboration
- Amazon SEO & PPC Optimization Certified
- Content Creator
- Campaign Development & A/B Testing
- Conversion Rate Optimization (CRO)
- Lead Generation & Customer Acquisition
- Client Relationship Management
- Account development
- Advertising
- Social Media Strategy & UGC Integration
- A Content Development
- Reporting & Data Analysis
Certification
- My Amazon Guy PPC Advertising Certification, 2025
- Amazon DSP Certification, 2021
- Google Shopping Certification, 2021
- Amazon SEO & Advertising, 2021
Personal Information
Title: Marketing Manager | SEO & Digital Advertising Strategist
Additional Information
Amazon Advertising Certifications
Amazon DSP
Amazon Sponsored Ads
Amazon Sponsored Ads Advanced
Timeline
Media Buyer
Vendo Commerce
10.2022 - 05.2023
Account Manager
Beyond AMZ Marketing
01.2022 - 05.2025
Media Manager
Adlucent
10.2021 - 11.2022
Amazon E-Commerce Specialist
Tofasco of America
04.2020 - 09.2021
Product Research & E-Commerce Specialist
Apex Desk
01.2020 - 03.2020
E-Commerce Specialist
Contixo
08.2019 - 01.2020
E-Commerce Associate
AKDY
04.2018 - 08.2019
Computer Technician Coursework - undefined
UEI College
High School Diploma - undefined
Montclair High School
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