Basil Williams
Wilmington,NC
Summary
Results-oriented marketing professional with expertise in creative direction, content creation, brand development, merchandising, and social media marketing. Strong organizational and communication skills developed through leadership roles, driving impactful campaigns and collaboration.
Overview
6
6
years of professional experience
Work History
Marketing Manager - Americas
SBC
London, UK
04.2022 - Current
- Manage cross-functional projects, ensuring timely delivery of high-quality marketing materials via email, social media, and other channels
- Assist with updates of event websites via WordPress (Bakery)
- Collect and report useful stats for marketing activities and key performance indicators for event attendees
- Assist with production and distribution of various materials for media partners and strategic partners
- Develop and execute on-site event merchandise campaigns
- Utilize LinkedIn, WordPress, HubSpot, Canva, Asana, Jublia, Google Suite, LinkTree, Bizzabo, Instagram, Hootsuite
- Assist in creation and execution of major marketing communications campaigns for large-scale events including:
- SBC Summit North America - 100% growth (2,500 to 5,000 attendees)
- SBC Summit Americas - 100% growth (5,000 to 10,000 attendees)
- SBC Summit Rio - 400% growth (3,000 to 15,000 attendees) [New]
- SBC Summit Latinoamérica - 700% growth (500 to 4,000 attendees)
- Canadian Gaming Summit - 200% growth (1,000 to 3,000 attendees)
- Vegas Baby - 233.3% growth (600 to 2,000 attendees)
- Capital Markets Forum at NYSE - 200% growth (0 to 200 attendees)
Brand Director
Key Title
Raleigh, NC
08.2020 - 03.2022
- Spearheaded branding efforts that enhanced company image, leading to increased engagement and leads.
- Led all creative direction for physical and digital marketing campaigns
- Oversaw company social media pages and engaged online audiences through various methods
- Managed email marketing campaigns to 5,000+ contacts
- Assisted with month-end reports and oversaw daily title search inquiry spreadsheets
- Utilized programs such as Salesforce, Microsoft Office, Canva & Constant Contact
Community Associate
TekMountain
Wilmington, NC
08.2019 - 08.2020
- Manage cross-functional projects, ensuring timely delivery of high-quality marketing materials via email, social media, and other channels
- Assist with updates of event websites via WordPress (Bakery)
- Collect and report useful stats for marketing activities and key performance indicators for event attendees
- Assist with production and distribution of various materials for media partners and strategic partners
- Develop and execute on-site event merchandise campaigns
- Utilize LinkedIn, WordPress, HubSpot, Canva, Asana, Jublia, Google Suite, LinkTree, Bizzabo, Instagram, Hootsuite
- Assist in creation and execution of major marketing communications campaigns for large-scale events including:
- SBC Summit North America - 100% growth (2,500 to 5,000 attendees)
- SBC Summit Americas - 100% growth (5,000 to 10,000 attendees)
- SBC Summit Rio - 400% growth (3,000 to 15,000 attendees) [New]
- SBC Summit Latinoamérica - 700% growth (500 to 4,000 attendees)
- Canadian Gaming Summit - 200% growth (1,000 to 3,000 attendees)
- Vegas Baby - 233.3% growth (600 to 2,000 attendees)
- Capital Markets Forum at NYSE - 200% growth (0 to 200 attendees)
Education
Bachelor of Science - Business Administration (Marketing Strategy)
University of North Carolina Wilmington
Wilmington, NC05.2019
Accomplishments
- African Americans in Gaming Leadership Committee
- 2019 UNCW Innovative Pitch Competition Finalist
- NYLF Alumni at Stanford University (Best Business Concept in Social Responsibility)
- Special Olympics Volunteer (2012-2015)
Timeline
Marketing Manager - Americas
SBC
04.2022 - Current
Brand Director
Key Title
08.2020 - 03.2022
Community Associate
TekMountain
08.2019 - 08.2020
Bachelor of Science - Business Administration (Marketing Strategy)
University of North Carolina Wilmington