Bassel Fadel

Group Business Development Director (FET) & Executive Manager (Thimar Food Stuff Co. - Beyond Food Co. - Le Macaron Paris)

• Maintained and signed over 200+ new and existing dealerships with the Principal ( Al Obeidly Group Co. all divisions, Heavy Equipment, Spare Parts, Generators, Sports and finishing, Industrial Products, Medical Equipment) ( Al Nisr Co.) ( Gemco Co.) ( Link Travel Co.) ( IT Solutions and More Co.) ( State Logistics Co.) ( State Real Estate Co.) (Thimar Co.) ( Le Macaron Paris Co.) ( Beyond Food Co.) (Schomburg Gulf Co.)
• Introduced new initiatives and projects.
• Represent FET in frequent events and trade shows.
• Restructured the entire trading OpCo’s with a more centralised approach for particular segments to complement the overall business and process work flow.
• Modernized the entire trading arm with emphasis and professionalism.
• Applied and created all the business related templates and company corporate governance structure, corporate hand book. Supply Chain Management Department. Inventory and proper warehousing.
• Present monthly financials to the mother company FEP.
• Launched Thimar Food Stuff Company under the food sector business with the sole distributor Agreement for Americana Products.
• Launched Le Macaron Paris new central kitchen and launched 2 new stores in prime locations. Awarded excellence and recognition on Bastille Day (National Day Of France) from the French Ambassador in Doha/Qatar.

• Responsible to prospect for new clients within emerging IT mediums, digital advertising, broadcasting, publishing, education and new media.
• Plan approaches and pitches.
• Build relationships with new clients.
• Present new products and services and enhance existing relationships.
• Developed the real estate business.
• Develop the Limousine service business and created sister company “Proposal for Limo Services”
• Developed the segmentation of the cleaning services operation.

• Manage the whole device range (handset, landline, wireless modems, netbooks, routers) and product bundles (hala, shahry) for Qtel Retail Stores.
• Manage the BlackBerry Service (BIS, BES)
• Direct sales segmentation for Qtel with Hamad Medical Centre and other Q companies.
• Marketing lead for Qtel new concept retail stores.
• Marketing lead for sponsorship strategy and commercial agreements.
• Managing Qtel/Star Link joint sales and marketing activities.
• Manage the Heart of Doha (Musherieb) Smart City Proposal.
• Marketing Broadband Project and Mobile Money Team member (device selection and device market feasibility/take up).
• Commercial Manager - Digital Advertising.
• Commercial Manager for Qatar Stars league football sponsorship proposition.
• Responsible for AFC 2011 offering of all co branded and event related products and services.
• Pan Arab games 2011 service and product offering.
• § Managing all third party premium SMS & MMS and Audtiotext content providers.
• Responsible for all content acquisition pertaining to the multimedia department for the WAP portal project, video streaming over 3G and downloads over 2.5G (GPRS) and the mobile TV (DVB-H) project.
• Project Manager for Ramadan 2010 Consumer Offerings
• Responsible and developed new third party content contracts and content provisioning and reselling agreements for both WEB, WAP, DVBH, 3G streaming and MOZAIC.
• Launch team for Video Calls
• Managed the Asian Games demo/show casing at the booths, POS, Fan zone and Athletes Village.

• Launched the first 1 million LE prize with Actress Yousra for the call and win, paving the way for all the current short code services whether IVR or SMS)
• Introduced new several IVR, SMS applications catering for the business sectors.
• Introduced several new MMS based promotions and applications to enhance MMS usuage.
• Introduced an extremely successful call & win application on a regional level (North Africa & the Middle East).
• Increased company revenues during 2003 making CityLine Egypt the leading IVR provider in the country.
• Responsible for all day to day operational issues.
• Responsible for all marketing communication activities

Marketing Team Leader (Since April 2002)

• Launched the first combined IVR (interactive voice response) and SMS service in the Egyptian GSM market “World Cup 2002.”
• Team member for the launch of the “A-Z directory Service”. (A call center based service that offers information per geographical locations in Egypt for a wide range of interests).
• Introduced a new IVR provider making the total of IVR providing companies with Vodafone Egypt equal to 6.

Senior Marketing Analyst (April 2000 –March 2002)

• In charge of the SIM cards and handsets sector of the business for a period of 6 months.
• Assisted in developing the Concept & Product Specification documents in addition to the Business Case for the Launch of the “Club 55” service, (One SIM card with two MSISDN’s).
• Responsible for the Roaming roadmap and finalizing the roaming agreements with different GSM networks for a period of 9 months.
• Created Concept & Product Specification documents in addition to the Business Case and the legal contracts for the Launch of the 5 existing IVR providing companies.
• Finalized a deal with “Alam El Fan” as a content provider for “2222” on exclusive basis for a period of 6 months.
• Managed all IVR related services within the company, whether internal or commercial.
• Assisted in developing the Concept & Product Specification documents in addition to the Business Case for the Launch of the WAP service.
• Assisted in the launch of the WAP games tournament.
• Launched the PVMS (professional voicemail system) including Faxmail, known as VOFAX.

Marketing Analyst(June1998–March 2000)

• Produced daily monitoring reports to Senior Management regarding telephony economic conditions, events & updates for the GSM and PSTN markets locally.
• Assisted in developing the company processes for Sales (Corporate Retail Outlets, Business and Key Accounts), Inventory management of SIM cards, handsets including purchasing cycle, dead on arrival goods and safety stocks.
• Formed and conducted business simulation scenarios for the above-mentioned company processes prior to Network Launch.
• Assisted in developing the Concept & Product Specification documents in addition to the Business Case for the Launch of the PPAS (prepaid administration system), the Basic Voicemail System, the SMS (Short Message Service), the Fax and the Data Service.
• Created and recorded all the Voice Over for Network, PPAS and VMS prompts in both Arabic and English language prior to Network Launch.
• Created and performed testing scenarios for PPAS and VMS prior to Network Launch.
• Developed and conducted VAS training courses and quizzes for all the Customer Service and Sales Departments. Received the Company’s Award for the Best Trainer.
• Created Concept & Product Specification documents in addition to the Business Case for the Launch of the Multi-Party Service (Conference Calls).
• Launched during the first GSM Call & Win application “Claquette” in the Egyptian market.

• Responsible of widening customer base of company’s directory.
• Introduced, developed and implemented the Petroleum Directory Idea.
• Increased Company Clientele by approximately 40%.
• Finalized deals with new print houses, saving 30% for any jobs requiring print material.
• Created a division within the company for Web Site Development.