Bastien Taylor
Lansing
Summary
Experienced sales, marketing, and operations professional with a strong background in regulated product industries, customer relationship management, inventory coordination, and team leadership. Proven success in account management, brand promotion, merchandising, logistics, and B2B sales. Skilled at building retail partnerships, managing product distribution workflows, collecting payments, and driving sales growth through customer-focused service and strategic marketing initiatives.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Head of Sales & Marketing
Bowhouse
Lansing, MI
06.2025 - 04.2026
- Managed B2B sales accounts within Michigan’s regulated cannabis market, maintaining strong relationships with dispensary buyers and retail partners.
- Conducted vendor days and in-store promotional events to increase brand awareness and customer engagement.
- Presented product lines, pricing, and promotional opportunities to retail accounts.
- Collected and managed payments from accounts while maintaining accurate records and professional client communication.
- Collaborated with operations and production teams to communicate inventory availability and customer demand trends.
- Developed sales strategies to increase market penetration and strengthen customer retention.
Marketing Director
Rooted & Zooted
Charlotte, MI
05.2023 - 06.2025
- Developed and executed marketing strategies that increased brand visibility and strengthened retail partnerships.
- Built and maintained relationships with vendors, media outlets, and business partners.
- Analyzed sales data and campaign performance metrics to optimize marketing initiatives and product positioning.
- Represented the company at trade shows, networking events, and industry conferences.
- Led and managed a marketing team, providing training, direction, and performance support.
- Assisted the sales team with account support, client communication, and promotional sales efforts.
Extraction Technician / Production Associate
Rooted & Zooted
Charlotte, MI
12.2022 - 05.2023
- Operated production and processing equipment while maintaining strict compliance and safety standards.
- Managed inventory, workflow organization, and batch documentation.
- Collaborated with operations and quality teams to maintain product standards and production efficiency.
- Trained team members on procedures, equipment operation, and workplace safety protocols.
Assistant Manager
JARS Cannabis
Mount Pleasant, MI
02.2021 - 10.2022
- Oversaw daily retail operations, customer service, and staff support in a high-volume environment.
- Monitored sales trends and customer preferences to optimize merchandising and product placement.
- Handled customer concerns professionally while maintaining strong client relationships.
- Analyzed sales performance and implemented strategies to improve revenue and operational efficiency.
Sales Associate
Kohl’s
Mount Pleasant, MI
06.2017 - 02.2021
- Delivered excellent customer service in a fast-paced retail environment.
- Processed transactions accurately and maintained organized merchandise displays.
- Supported inventory management, shipment processing, and stock replenishment.
- Contributed to team sales goals through upselling and customer engagement.
Education
Bachelor of Science - Community Development
Central Michigan University
Mount Pleasant, MI12-2024
Skills
- Product Distribution
- Account Management
- B2B Sales
- Customer Relationship Management
- Merchandising & Product Placement
- Team Leadership & Training
- Sales Strategy & Marketing
- Regulatory Compliance
- Warehouse & Logistics Operations
- Microsoft Excel & Salesforce
- Product Photography & Branding
- CRM management
Certification
Valid Driver’s License
Timeline
Head of Sales & Marketing
Bowhouse
06.2025 - 04.2026
Marketing Director
Rooted & Zooted
05.2023 - 06.2025
Extraction Technician / Production Associate
Rooted & Zooted
12.2022 - 05.2023
Assistant Manager
JARS Cannabis
02.2021 - 10.2022
Sales Associate
Kohl’s
06.2017 - 02.2021
Bachelor of Science - Community Development
Central Michigan University