Bastyen Vandrille

In charge of the brand management for Perrier-Jouët, G.H. Mumm and Chateau Sainte Marguerite:

• Developed and executed innovative marketing strategies to drive brand awareness and sales growth for the brand
• Partnership with art institutions (Metropolitan Opera, Design Miami), other luxury brands (Gucci, Christofle, Harry Winston, ...), hotels (Fontainebleau Miami, Auberge resort, ...) and medias (Modern Luxury, Conde Nast, ...)
• Monitored and analyzed sales performance metrics to track the success of branding initiatives and adjust strategies as needed for maximum profitability
• Coordinated relationships with Commercial organizations and regional markets
• A&P management (total budget: $10M+)
• Education and assets production
• Transversal project management

In charge of brand advocacy for G.H. Mumm and Perrier-Jouët:

• Advocacy programs design and roll-out in 10+ markets (France, Japan, US, Australia, Hong-Kong, Germany, Italy, ...)
• Activations design and campaigns management
• Brand experiences design and deployment
• Market companies coordination on all wine, gastronomy and communication projects
• Partnerships with medias or events (Best Chefs Awards, Michelin, ...)
• Key industry gate-keepers and influencers (Critics, Writers, Sommeliers, Chefs, ...) relationship management
• Education and assets production
• A&P management

• Brand strategy and management for luxury brands (LVMH, Moët Hennessy, Louis Vuitton, Veuve Clicquot, Givenchy, Pernod Ricard, L'Oréal ...)
• PR & Partnerships campaigns
• Content production
• CSR & sustainability Communication
• Team Management (3 project managers and external ressources)

• Brand strategy for FMCG and food brands
• PR and media campaigns
• Social media strategy and management