Summary
Overview
Work History
Education
Skills
Timeline
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Baylee Ledesma

West Des Moines,IA

Summary

As a seasoned marketing and design professional with a background in Interactive Digital Studies from the University of Northern Iowa, I bring a strategic mindset and creative eye to every initiative. I specialize in leading integrated campaigns, developing brand identities, and managing high-impact marketing projects from concept through execution. Known for my ability to balance big-picture strategy with hands-on execution, I’ve built and led cross-functional teams, driven lead generation efforts, and created compelling visuals that resonate. I stay ahead of trends, prioritize data-informed decisions, and bring energy, clarity, and consistency to every company I work with.

Overview

10
10
years of professional experience

Work History

Account Manager

Merit Management Group
01.2025 - Current
  • Spearhead marketing initiatives for a portfolio of six companies across HVAC and design-build, customizing content strategies to meet diverse business objectives.
  • Partner closely with CEOs and sales teams to monitor and enhance lead generation efforts, ensuring alignment with overarching business goals.
  • Create and execute comprehensive marketing initiatives including videography, photography, SEO-optimized web content, social media management, and performance tracking across digital platforms.
  • Designing of all graphic assets, overseeing production and growing relationship with local printers to maintain brand consistency and visual quality.
  • Manage end-to-end email marketing campaigns from design and distribution to performance analytics providing regular reports and strategic recommendations.
  • Act as the primary marketing contact for all assigned companies, independently driving initiatives and delivering quantifiable outcomes.

Marketing Specialist

KRM Custom Homes
10.2023 - 01.2025
  • Developed and executed comprehensive social media strategies for platforms including Instagram, Facebook, YouTube, and LinkedIn to promote custom home building services.
  • Created engaging, visually appealing content (posts, stories, videos, graphics) showcasing projects, designs, and company values.
  • Managed and monitored social media engagement, responding promptly to comments, messages, and inquiries to foster a positive brand image.
  • Collaborated with internal teams to gather information, photos, and videos for content creation, highlighting completed projects and the home building process.
  • Planned and executed digital marketing campaigns, including email marketing, pay-per-click ads, and retargeting, to increase website traffic and generate leads.
  • Utilized SEO best practices to optimize content, improving website visibility and organic search rankings.
  • Monitored key performance indicators (KPIs) such as website traffic, social media engagement, and lead generation; provided regular reports with recommendations for improvement.
  • Ensured consistent brand messaging and visuals across all marketing materials and platforms.
  • Contributed to brand guideline development, maintaining a cohesive and compelling brand identity.
  • Proficient in web design (WordPress), with an understanding of SEO, analytics, and conversion rate optimization.
  • Accountable for lead generation through strategic marketing efforts and continuous optimization of digital platforms.

Content Coordinator

SPRY Skin & Wellness Center
04.2023 - 09.2023
  • Created, reviewed, and edited copy for website and social media channels.
  • Developed and maintained style guide standards to ensure consistent content quality.
  • Created print and digital materials to attract new clients.
  • Utilized Adobe Creative Suite and Microsoft Office Suite to develop creative designs.
  • Managed content distribution across online channels and social media platforms.
  • Used analytics and site metrics to identify areas for improvement.
  • Worked independently and with team members to meet tight deadlines, generating new ideas and concepts for multimedia projects.

Marketing & Communications Associate

MercyOne Waterloo Medical Center
09.2021 - 04.2023
  • Wrote engaging and successful marketing, advertising, and website copy.
  • Developed campaigns and specific marketing strategies for clients.
  • Developed quarterly marketing strategies to resolve current problems and present solutions to Senior Leadership Team.
  • Managed company standards for all marketing and communications needs to maintain high level patient experience, as well as, recruitment and retention of colleagues.
  • Worked closely with design and communication teams to create and maintain marketing materials for internal and external audiences.
  • Monitored online presence of MercyOne' s brand to engage with users and strengthen patient and colleague relationships.
  • Monitored trends in social media, industry, and competitive landscape to create engaging digital material.

Owner

Ledesma Roofing & Construction
08.2020 - 07.2021
  • Managed day-to-day business operations.
  • Evaluated suppliers to maintain cost controls and improve operations.
  • Managed a small crew to deliver quality services within set time frames that exceeded client expectations.
  • Developed company logo, content for print materials, created and maintained digital content.

Digital Marketing and Graphic Design

Self-employed
02.2020 - 04.2021
  • Developed graphics and visual content for social media campaigns, website, and other marketing purposes.
  • Wrote website copy and maintained a content calendar based on the company's goals.
  • Created original artwork for range of print, web, logos and video projects.
  • Managed marketing campaigns to cultivate brand awareness and drive website traffic.
  • Worked with clients to gather industry insight and establish company goals.

Beauty Supervisor

Victoria's Secret & PINK
08.2015 - 01.2019
  • Anticipated customer needs and provided them with high quality service while upholding brand standards and values to ensure customer satisfaction.
  • Meticulously handled POS system transactions including credit, cash, exchanges, returns, and refunds to ensure seamless and accurate cash flow.
  • Actively stayed informed about latest sales and offerings and loyalty programs to help increase sales.
  • Trained new employees according to the company's standards; all while supervising multiple employees and promoting a productive work environment.
  • Monitored multiple databases to keep track of company inventory and store numbers.
  • Answered customer questions about products and services, helped locate merchandise, and promoted key items.

Education

Bachelor of Arts - Interactive Digital Studies

University of Northern Iowa
Cedar Falls, IA
12.2019

Associate of Arts -

Hawkeye Community College
Waterloo, IA
05.2016

Skills

  • Adobe Suite
  • Agency Analytics
  • Asana
  • Basic CSS and Html
  • Business Management
  • Brand Development/ Maintenance
  • Campaign Performance Tracking
  • Canva
  • Content Strategy
  • Copy Writing
  • Google Analytics
  • Graphic Design
  • Integrated Marketing
  • Microsoft Office
  • Performance Marketing
  • Public and Media Relations
  • Project Management
  • SEM/ SEO
  • Strategic Planning
  • Social Media Campaigns and Management
  • WordPress

Timeline

Account Manager

Merit Management Group
01.2025 - Current

Marketing Specialist

KRM Custom Homes
10.2023 - 01.2025

Content Coordinator

SPRY Skin & Wellness Center
04.2023 - 09.2023

Marketing & Communications Associate

MercyOne Waterloo Medical Center
09.2021 - 04.2023

Owner

Ledesma Roofing & Construction
08.2020 - 07.2021

Digital Marketing and Graphic Design

Self-employed
02.2020 - 04.2021

Beauty Supervisor

Victoria's Secret & PINK
08.2015 - 01.2019

Bachelor of Arts - Interactive Digital Studies

University of Northern Iowa

Associate of Arts -

Hawkeye Community College

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