Summary
Overview
Work History
Education
Skills
Timeline
Generic

BAYLEE SOLORZANO

Union,NJ

Summary

Content creator with experience in multiple industries; skilled at using social media to bring business strategy to life; continuous learner: embracing the fast pace of change.

Overview

4
4
years of professional experience

Work History

Social Media Coordinator/Manager

Gaeanovo
07.2022 - 01.2023
  • Develop and maintain a consistent brand image and voice across all social media channels.
  • Write, design, and execute engaging content including text, video, images, gifs and memes for various social media platforms.
  • Create and schedule content calendars utilizing relevant tools such as Hootsuite, Business Suite, Later and Storrito,
  • Conduct market research to determine target audience and consider new social media opportunities.
  • Monitor, listen and respond to users when necessary, in order to maintain a positive presence.
  • Analyze data related to engagements and clicks, as well as platform-specific analytics to inform ongoing strategy.
  • Monitor user's comments, messages, and reviews to respond to inquiries, complaints, and problems quickly.
  • Collaborate with the Marketing Account Manager and Clients to ensure brand consistency and maximize effectiveness of campaigns.
  • Build strong relationships with clients, influencers, and strategic partners via social media.
  • Research and keep up to date on latest social media technologies.

Social Media Coordinator/Manager

Gaeanovo
05.2019 - 01.2022
  • Worked alongside owner & company founder creating, implementing, and optimizing social media strategy for her clients.
  • Scheduled content on Facebook Business Suite, Loomly, Hootsuite; daily engagement on multiple platforms.
  • Organized content calendars for clients creating approximately 150 posts monthly.
  • Attended weekly client calls while sharing best practices and ideas for client accounts.
  • Increased followers on various platforms; lightroom editing; Canva usage.
  • Supervised and managed the daily workload of 3 Summer Interns.

Social Media Intern

Dim Events
01.2020 - 2020
  • Attend various meetings to brainstorm ideas on how to promote events
  • Created content to post on various social media platforms.

Some Kind of Coffee
01.2020
  • Created Social Media branding on various social media platforms.

Education

Bachelor's Degree in Business Management with Minor in Digital Marketing and Social Media -

Saint Peters University
NJ
12.2021

Associate degree in communications -

Union County College
NJ
09.2018

Academic Diploma -

Union High School
NJ
06.2016

Skills

  • Instagram
  • Twitter
  • Facebook
  • LinkedIn
  • TikTok
  • Hootsuite
  • Google Analytics
  • Google Docs
  • Google Sheets
  • Lightroom
  • Loomly
  • Asana
  • Canva
  • Excel
  • Word
  • Social Media Strategy Development
  • Social Media Calendar Management
  • Social Media Insights & Metrics Analysis
  • Social Media Content Creation
  • Social Media and Promotions
  • Critical Thinking/Detail Oriented
  • Teamwork and Collaboration
  • Excellent Multitasking
  • Brand Development and Awareness
  • Managing my own Instagram account and continuing my growth to 267K followers into 2024

Timeline

Social Media Coordinator/Manager

Gaeanovo
07.2022 - 01.2023

Social Media Intern

Dim Events
01.2020 - 2020

Some Kind of Coffee
01.2020

Social Media Coordinator/Manager

Gaeanovo
05.2019 - 01.2022

Bachelor's Degree in Business Management with Minor in Digital Marketing and Social Media -

Saint Peters University

Associate degree in communications -

Union County College

Academic Diploma -

Union High School
BAYLEE SOLORZANO