Marketing Specialist, Brand Designer
West Virginia Army National Guard
2023 - 2024 (1 year)
Hi, I’m
Bayleigh Parenti
Marketing & Graphic Design
San Ramon,CA
Summary
Dynamic marketing specialist with expertise in Adobe Creative Suite and a proven track record at the West Virginia Army National Guard. Successfully increased brand awareness through targeted campaigns and engaging content, while enhancing client branding. Strong communicator skilled in analytics, driving impactful digital marketing strategies that elevate brand visibility.
Work History
West Virginia Army National Guard
Marketing Specialist, Brand Designer
2023 - 2024 (1 year)
Job overview
- Increased brand awareness by developing and implementing targeted marketing campaigns.
- Established client branding and logo design, maintaining cohesive brand standards in all marketing assets.
- Oversaw digital platforms while facilitating online content development.
- Collaborated with creative teams to develop visually appealing marketing materials for print and digital channels.
- Boosted lead generation through the creation of engaging content for social media platforms.
West Virginia State University Extension Service
Digital Communications Specialist
2022 - 2023 (1 year)
Job overview
- Strengthened brand reputation by monitoring online reviews and addressing concerns promptly.
- Developed engaging communication strategies.
- Enhanced brand visibility by implementing effective digital marketing strategies and creating engaging content.
- Implemented robust analytics tools to track campaign effectiveness, informing future marketing efforts.
West Virginia State University Student Affairs
Marketing & Media Designer
2021 - 2022 (1 year)
Job overview
- Collaborated with cross-functional teams to ensure cohesive design and messaging across all channels, resulting in a unified brand experience.
- Contributed creative ideas during brainstorming sessions, helping shape the overall direction of various campaigns and projects.
- Managed team presentations and event coordination.
- Streamlined design processes, implementing time-saving productivity tools and techniques.
Education
West Virginia State UniversityDunbar
Bachelor of Science from Digital Communications And Media
05-2022
University Overview
- 3.6 GPA
- Dean's List 2020-2022
- Ranked in Top 25% of class
- WV Honors Society Member
Skills
- Expert in Adobe Creative Suite
- Branding
- Social media management
- Digital marketing
- Customer research
- Analytics
- Graphic design
- Communications management
- Client needs assessment
- Press release writing
- Marketing strategies
- Organization
Availability
See my work availability
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Available
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tuesday
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friday
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Timeline
Digital Communications Specialist
West Virginia State University Extension Service
2022 - 2023 (1 year)
Marketing & Media Designer
West Virginia State University Student Affairs
2021 - 2022 (1 year)
West Virginia State University
Bachelor of Science from Digital Communications And Media
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