Baylie Higgins
Marketing Manager
Gonzales,LA
Summary
Performance-driven Corporate Relations and Marketing Manager skilled in creating marketing plans. promotions, and development. A Leader with history of building effective relationships involving media, customers and corporate partners to improve overall brand image. Well-versed in social media and email marketing.
Overview
10
10
years of post-secondary education
9
9
years of professional experience
Work History
Corporate Relations Manager
Loft18
Houston, TX
10.2019 - 04.2020
- Attended client meetings, promoting company brand and building rapport with prospects and partners including: Houston Astros, Houston Rockets, and New Orleans Pelicans.
- Developed and carried out successful marketing campaigns that drove brand awareness with companies such as iHeartRadio.
- Devised and deployed online marketing plans with effective SEO, social media email marketing campaign strategies.
- Raised performance in areas of sales, management and operations by identifying and targeting areas in need of improvement.
- Interviewed and hired strong candidates for team openings, using job boards and social media to find applicants.
Sales and Marketing Intern
Ms. Priss Boutique
Geismar, LA
01.2015 - 05.2021
- Designed and managed social media and email marketing campaigns
- Captured, analyzed, and improved social media analytics.
- Assisted in purchasing process at Dallas Buyers market for two consecutive years.
- Planned and carried out successful marketing events.
Assistant Event Coordinator
Carter Plantation
Springfield, LA
04.2016 - 09.2017
- Interviewed clients to understand event scopes of work, establish budgets and determine timelines for venue selection, guest list finalization, and rehearsal, ceremonies, and receptions.
- Attracted new clients and maintained pre-existing clients through word-of-mouth, and email marketing.
- Evaluated existing plans, processes and events planning services to identify opportunities for improvement.
Marketing Intern
Gainey's Concrete Products
Holden, LA
11.2017 - 04.2018
- Designed and presented social media campaign ideas.
- Assisted in planning and execution of marketing events.
- Created unique and engaging content for range of social media platforms including Pinterest, FaceBook and Instagram.
- Organized logistics and materials for each team meeting
Education
High School Diploma -
Maumelle High School
Maumelle, AR 08.2010 - 05.2014
Bachelor of Arts - Marketing
Southeastern Louisiana University
Hammond, LA 08.2014 - Current
Skills
Campaign Development and Management
undefinedTimeline
Corporate Relations Manager
Loft18
10.2019 - 04.2020
Marketing Intern
Gainey's Concrete Products
11.2017 - 04.2018
Assistant Event Coordinator
Carter Plantation
04.2016 - 09.2017
Sales and Marketing Intern
Ms. Priss Boutique
01.2015 - 05.2021
Bachelor of Arts - Marketing
Southeastern Louisiana University
08.2014 - Current
High School Diploma -
Maumelle High School
08.2010 - 05.2014
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