Baylie Higgins
Marketing Manager
Gonzales,LA
Summary
Performance-driven Corporate Relations and Marketing Manager skilled in creating marketing plans. promotions, and development. A Leader with history of building effective relationships involving media, customers and corporate partners to improve overall brand image. Well-versed in social media and email marketing.
Overview
10
10
years of post-secondary education
9
9
years of professional experience
Work History
Corporate Relations Manager
Loft18
Houston, TX
10.2019 - 04.2020
- Attended client meetings, promoting company brand and building rapport with prospects and partners including: Houston Astros, Houston Rockets, and New Orleans Pelicans.
- Developed and carried out successful marketing campaigns that drove brand awareness with companies such as iHeartRadio.
- Devised and deployed online marketing plans with effective SEO, social media email marketing campaign strategies.
- Raised performance in areas of sales, management and operations by identifying and targeting areas in need of improvement.
- Interviewed and hired strong candidates for team openings, using job boards and social media to find applicants.
Sales and Marketing Intern
Ms. Priss Boutique
Geismar, LA
01.2015 - 05.2021
- Designed and managed social media and email marketing campaigns
- Captured, analyzed, and improved social media analytics.
- Assisted in purchasing process at Dallas Buyers market for two consecutive years.
- Planned and carried out successful marketing events.
Assistant Event Coordinator
Carter Plantation
Springfield, LA
04.2016 - 09.2017
- Interviewed clients to understand event scopes of work, establish budgets and determine timelines for venue selection, guest list finalization, and rehearsal, ceremonies, and receptions.
- Attracted new clients and maintained pre-existing clients through word-of-mouth, and email marketing.
- Evaluated existing plans, processes and events planning services to identify opportunities for improvement.
Marketing Intern
Gainey's Concrete Products
Holden, LA
11.2017 - 04.2018
- Designed and presented social media campaign ideas.
- Assisted in planning and execution of marketing events.
- Created unique and engaging content for range of social media platforms including Pinterest, FaceBook and Instagram.
- Organized logistics and materials for each team meeting
Education
High School Diploma -
Maumelle High School
Maumelle, AR 08.2010 - 05.2014
Bachelor of Arts - Marketing
Southeastern Louisiana University
Hammond, LA 08.2014 - Current
Skills
Campaign Development and Management
Public and Media Relations
Client Communication
Proficient in Microsoft Office
Proficient in Email Marketing Software
Ability to Perform Under Pressure
Strong Communication and Leadership
Timeline
Corporate Relations Manager
Loft18
10.2019 - 04.2020
Marketing Intern
Gainey's Concrete Products
11.2017 - 04.2018
Assistant Event Coordinator
Carter Plantation
04.2016 - 09.2017
Sales and Marketing Intern
Ms. Priss Boutique
01.2015 - 05.2021
Bachelor of Arts - Marketing
Southeastern Louisiana University
08.2014 - Current
High School Diploma -
Maumelle High School
08.2010 - 05.2014