Bazil Sterling
San Francisco,CA
Summary
I'm a San Francisco-based brand manager who excels in verbal and written communication. I leverage my storytelling skillset to uplift organizations with ethical ideologies. I pride myself on my abilities as a critical thinker and problem solver. My experience is rooted in the outdoor industry. Above all else, I'm committed to facilitating a sustainable future.
Overview
4
4
years of professional experience
Work History
Brand Manager
Field Scout
08.2023 - Current
- Project manager overseeing event and/or content production for clients including Subaru and Hydro Flask; able to balance conflicting deadlines and project needs in an agency setting
- Past and current clients include Subaru, Hydro Flask, Chaco Footwear, Osprey Packs, Whole Foods Market, Dometic, etc.
- Produced content for large-scale social media campaigns for Subaru and REI Co-op
- Developed and maintained corporate and non-profit partnerships
- Internal communications leader
- Lead copywriting and copyediting duties
- Frequent travel to best serve clients and manage experiential marketing activations
Associate Brand Manager
Field Scout
12.2022 - 07.2023
- Client manager responsible for maintaining brand values and identifying growth opportunities in an agency setting
- Planned and managed experiential marketing activations for clients including Subaru, Hydro Flask, Osprey, Whole Foods, Dometic, etc.
- Managed conflicting client needs and overlapping deadlines to ensure constant execution
- Produced content for large social campaigns for Subaru and REI Co-op
- Influencer management
Brand Coordinator
Field Scout
07.2021 - 12.2022
- Facilitated campaigns focused on influencer-led social media content and experiential marketing activations
- Production coordinator tasked with planning and executing experiential marketing events
- Copywriter specializing in social copy/post drafting
- Researched and identified new opportunities for product and brand development
Account Executive
Allen Hall Public Relations
10.2020 - 06.2021
- Provided critical communications strategies to ensure successful international athletics event featuring 2,000+ athletes from 200+ countries
- Writing featured on World Athletics Championships website
- Curated data prospects, media relations opportunities, crisis communication plans, comparative analysis documents, press releases
- Generated targeted social media posts to engage audiences and promote large-scale ticket sales
Opinion Columnist
Daily Emerald
06.2019 - 06.2021
- Awarded "Best of Desk" for exceptional work during Summer 2020 and Winter 2021
- Earned 15+ weekly "Best of the Desk" honors
- Applied understanding of public opinion, social media, and traditional media use to create engaging and attention-grabbing stories
- Kept detailed schedule of column deadlines
Education
Bachelor of Arts - Journalism, Public Relations
University of Oregon
Eugene, OR06.2021
Skills
- Adobe Suite
- Microsoft 365
- Google Workspace
- French
- Canva
- Slack
- Muck Rack
- Asana
- Copywriting
- Social media (TikTok, Instagram, Twitter, Facebook, LinkedIn, Pinterest, Snapchat, etc)
- AP style
Timeline
Brand Manager
Field Scout
08.2023 - Current
Associate Brand Manager
Field Scout
12.2022 - 07.2023
Brand Coordinator
Field Scout
07.2021 - 12.2022
Account Executive
Allen Hall Public Relations
10.2020 - 06.2021
Opinion Columnist
Daily Emerald
06.2019 - 06.2021
Bachelor of Arts - Journalism, Public Relations
University of Oregon
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