Summary
Overview
Work History
Education
Skills
Certification
Timeline
Hi, I’m

Mariella Loiacono

Chicago,IL

Summary

Dynamic sales strategist with deep expertise in consultative selling, business development, and client acquisition. Proven success driving revenue growth, expanding market share, forging executive partnerships, and executing go-to-market strategies through tailored solutions, data-driven decision-making, and high-impact client engagement.

Overview

22
years of professional experience
2
Certification

Work History

Loiacono Builders

Business Development Sales Manager – Custom Builder Division
01.2025 - Current

Job overview

  • Orchestrated end-to-end business development and consultative sales strategies to accelerate revenue growth, expand market share, and drive qualified lead acquisition. Leveraged client engagement, referral partnerships, and data-driven outreach to optimize pipeline velocity, conversion, and ROI.
  • Key Accomplishments:
  • Achieved 120% of revenue targets and a 74% lead-to-close conversion rate through tailored, trust-based sales presentations.
  • Spearheaded market expansion initiative, positioning the brand as a premium custom building partner.
  • Launched a full-scale sales engine—integrating high-ticket consultative strategies, lifecycle systems, and advanced prospecting.
  • Developed a proprietary training program to align teams with a client-first, value-driven sales approach.
  • Built strategic partnerships with industry development managers, real estate agents, and architects to drive referrals.
  • Hosted VIP events and showcases to generate leads, elevate brand visibility, and deepen client loyalty.
  • Increased lifetime value and retention through full-cycle relationship management and elite service delivery.

Milan Laser

Clinic Manager
10.2022 - 01.2025

Job overview

  • Led consultative sales initiatives in a high-volume clinic environment to drive client acquisition, retention, and revenue growth. Directed cross-functional teams, streamlined workflows, and leveraged KPIs and analytics to boost conversion rates and enhance the client journey.
  • Key Accomplishments:
  • Ranked in the Top 10 company-wide for average dollar sale, upsells, and retention by executing strategic cross-selling and personalized engagement.
  • Achieved top sales leader recognition for exceeding revenue goals and delivering high-dollar transactions.
  • Secured Top-Producing Territory Status (2022–2024) through consistent performance in a competitive market.
  • Mentored a high-performing sales team, fostering a consultative culture that exceeded KPIs in conversion and satisfaction.
  • Executed localized marketing and community campaigns to increase brand reach and client loyalty.

LightRx Face and Body

Clinic Director
01.2018 - 12.2022

Job overview

  • Consultative sales leader responsible for revenue growth, team development, and client experience across a high-performing territory. Implemented strategic planning, localized outreach, and performance coaching to achieve consistent growth and retention.
  • Key Accomplishments:
  • Drove a 75% consultative conversion rate through personalized engagement and high-ticket sales strategies.
  • Launched targeted local campaigns to expand market presence and attract new clientele.
  • Executed strategic plans to increase average dollar transaction and long-term client value.
  • Implemented survey tools and feedback loops to enhance service, satisfaction, and upselling opportunities.
  • Built a KPI-driven culture that consistently exceeded performance and revenue benchmarks.

Athena Cosmetics

National Sales Manager – Distribution & Channel Strategy
08.2015 - 01.2018

Job overview

  • Led national B2B/B2C sales across distributor, retail, and medical channels. Trained distributor account executives, conducted high-impact client presentations, and served as the lead closer for strategic accounts to drive reorder volume and conversion performance.
  • Key Accomplishments:
  • Achieved the 3rd highest national close rate (2016–2017) through high-value deal negotiation and consultative selling.
  • Named Top Manufacturer Partner for three consecutive years with Four-Star performance recognition.
  • Surpassed annual sales targets through strategic forecasting and distributor enablement.
  • Ranked in the Top 10% nationally (2015–2017) by consistently outperforming sales benchmarks.
  • Designed and implemented territory strategies for eight distributors, including Puerto Rico, to fuel market expansion.

Education

National University

Business Management

Skills

  • Strategic Business Development & Market Expansion
  • Go-to-Market Planning & Execution
  • Sales Pipeline Optimization & Lifecycle Management
  • High-Performance Team Leadership & Sales Enablement
  • Revenue Growth, Profitability & Conversion Maximization
  • B2B & B2C Consultative Sales Strategy
  • Sales Forecasting, KPI Analysis & Performance Acceleration
  • Competitive Intelligence & Market Trend Analysis
  • Process Improvement & Operational Efficiency
  • Client Acquisition, Retention & Relationship Management
  • Relationship building
  • Sales team training
  • Goals and performance

Certification

  • Notary Public – National Notary Association
  • Loan Signing Agent – National Notary Association

Timeline

Business Development Sales Manager – Custom Builder Division

Loiacono Builders
01.2025 - Current

Clinic Manager

Milan Laser
10.2022 - 01.2025

Clinic Director

LightRx Face and Body
01.2018 - 12.2022

National Sales Manager – Distribution & Channel Strategy

Athena Cosmetics
08.2015 - 01.2018

National University

Business Management

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Mariella Loiacono