Brittany Binford
Madison
Summary
Results-driven strategic communications and project management professional. Seasoned communications leader with over 10 years of experience delivering ROI through data-driven communication strategies and end-to-end project management. Skilled in developing and executing internal and external communication campaigns aligned with business objectives to increase customer engagement and brand visibility. Proven ability to lead cross-functional teams, manage content development, and maintain brand consistency across platforms. Adept at leveraging strategic communications to execute high-impact, results-focused initiatives on time and within budget.
Overview
11
11
years of professional experience
1
1
Certification
Work History
COMMUNICATIONS MANAGER
The Tatitlek Corporation
Huntsville
06.2024 - Current
- Expertise in managing internal and external communications, ensuring alignment with organizational objectives and messaging strategies.
- Proven ability to develop and execute customer communication tactics, including memos, newsletters, and event materials.
- Skilled in coordinating event logistics, from registration management to on-site support, ensuring seamless execution across multiple locations.
- Experienced in content creation for invitations, programs, scripts, and briefings, with a focus on clear, engaging messaging.
- Strong relationship-building skills, fostering positive collaboration with internal teams, leadership, and external partners.
- Adept in digital marketing strategies, SEO-driven content creation, and content management systems to enhance audience engagement.
- Successfully supported the development of a branded marketing materials storefront, improving access to promotional assets.
- Effective in maintaining a sense of urgency while delivering high-quality results in fast-paced environments.
- Strong knowledge of the venture, academic, and defense ecosystems, with the ability to integrate emerging media technologies into communication strategies.
CONTENT MANAGEMENT SPECIALIST
COLSA Corporation
Huntsville
06.2022 - 06.2024
- Strategic Communications Visionary with a proven track record of crafting and executing high-impact internal and external communication strategies that resonate with diverse audiences.
- Orchestrates the complete content lifecycle, ensuring a seamless journey from conceptualization to dissemination.
- Uphold brand identity through consistent voice, style, and tone across all communication channels.
- Proficient wordsmith dedicated to forging meaningful connections and driving active engagement among the intended demographics.
- Accomplished in authoring compelling internal and external narratives, strategic briefings, news releases, and thought-provoking articles.
- Familiarity with graphic design, image editing, video production, and other multimedia tools for creating engaging content.
- Adept at tailoring content for a variety of platforms including dynamic social media campaigns, digital avenues, and impactful print materials, proficient in working with CMS platforms to publish and manage content.
- Proactively stays attuned to the dynamic landscape of communications and marketing trends, ensuring perpetual strategic relevance.
- Uses a metrics-driven approach involving constant evaluation of audience engagement and content performance, leading to targeted optimization strategies.
- Proficiency in working with CMS platforms to publish and manage content, crafting and scheduling content across social media platforms for maximum engagement.
SOCIAL MEDIA MANAGER
STIR'S
Huntsville
01.2024 - 03.2024
- Managed and executed a strategic content calendar across multiple social media platforms to support brand visibility and engagement goals.
- Led cross-functional collaboration to produce multimedia assets (graphics, video, written content) aligned with campaign objectives.
- Supported event planning and promotional initiatives by coordinating with internal teams and external partners.
- Applied data-driven strategies to monitor and optimize content performance, audience growth, and conversion metrics.
- Oversaw the development and distribution of marketing materials across digital and print channels, ensuring brand consistency.
- Established and implemented social media best practices to expand reach and engagement.
- Coordinated influencer partnerships to enhance event promotion and broaden brand exposure.
MARKETING MANAGER
Papa Johns- PJ United Franchise Group
Madison
06.2016 - 06.2023
- Directed strategic communications and marketing for 36 retail locations across North-Central Alabama, driving consistent year-over-year revenue growth.
- Designed and executed integrated marketing campaigns aligned with corporate objectives and brand guidelines.
- Managed end-to-end creation and deployment of marketing assets, ensuring project timelines and quality standards were met.
- Oversaw social media strategy, resulting in a 95% increase in page likes, and significantly expanding community engagement.
- Planned, coordinated, and executed community and in-store events, managing all logistics from concept to completion.
- Delegated tasks effectively across teams, optimizing productivity by aligning assignments with individual strengths and project needs.
- Cultivated strategic partnerships to support local engagement, and mutually beneficial growth opportunities.
- Managed marketing budgets, tracked expenses, and delivered performance reports to inform leadership, and guide resource allocation.
- Applied ROI-driven analysis to refine marketing strategy, and consistently exceed quarterly performance targets.
- Leveraged industry insights and analytics to assess the cost of ownership, operating costs, and campaign performance.
- Excelled in fast-paced environments, balancing multiple projects with precision, timeliness, and attention to detail.
- Evaluated the effectiveness of marketing campaigns using analytics tools.
Marketing and Administrative Assistant
Legacy Realty & AssociatesP
Pensacola
06.2014 - 10.2014
- Directed daily office operations, managing administrative workflows to ensure accuracy, efficiency, and compliance with deadlines and quality standards.
- Maintained financial accounts by processing customer adjustments with professionalism, and attention to detail.
- Demonstrated technical proficiency across Windows and macOS platforms, with advanced skills in the Microsoft Office Suite and Outlook.
- Managed the company's social media presence, increasing Facebook page traffic and follower engagement through strategic content planning.
- Created and published engaging digital content to boost brand visibility and audience interaction.
- Handled a range of clerical duties, including multi-line phone systems, document processing, and organization of physical and digital files.
- Utilized office equipment (copiers, fax machines, scanners) to support daily operational tasks efficiently.
Education
Bachelor of Science - Business Marketing
Auburn University
Auburn, ALSkills
- Strategic Communications
- Project Management
- Revenue growth
- Data analytics
- Content strategy development
- Market Development
- Fundraising
- Market Analysis
- Brand building
- CRM tools
- Public Relations
- Social Media Management
- Project management
- Cross-functional collaboration
- Brand management
- Event management
- Digital marketing
- Message development
Certification
Active Secret Clearance
Project Management Professional (PMP)® — Projected 2025
Dental Assisting
References
References available upon request.
Timeline
COMMUNICATIONS MANAGER
The Tatitlek Corporation
06.2024 - Current
SOCIAL MEDIA MANAGER
STIR'S
01.2024 - 03.2024
CONTENT MANAGEMENT SPECIALIST
COLSA Corporation
06.2022 - 06.2024
MARKETING MANAGER
Papa Johns- PJ United Franchise Group
06.2016 - 06.2023
Marketing and Administrative Assistant
Legacy Realty & AssociatesP
06.2014 - 10.2014
Bachelor of Science - Business Marketing
Auburn University
Similar Profiles
Kandari SantanaKandari Santana
Administrative Manager at The Tatitlek CorporationAdministrative Manager at The Tatitlek Corporation
Shannon WashingtonShannon Washington
Human Resource Specialist at The Tatitlek CorporationHuman Resource Specialist at The Tatitlek Corporation
Kandari SantanaKandari Santana
Senior Project Coordinator at The Tatitlek CorporationSenior Project Coordinator at The Tatitlek Corporation