Summary

Overview

Work History

Education

Skills

Certification

Affiliations

Languages

Timeline

Personal Information

Hi, I’m

Rami Rida

Beirut

Summary

Regional Manager, with over 15 years of experience in the medical device industry. Proven expertise in managing sales operations and leading teams to exceed targets within specific geographical areas. Known for building strong relationships with customers, employees, and marketing staff, fostering a collaborative and motivating environment. Skilled in expanding customer bases and driving revenue growth through strategic initiatives. Seeking a growth-oriented opportunity where I can leverage my experience and contribute to team and organizational success.

Overview

years of professional experience

Certificate

years of post-secondary education

Work History

Karl Storz Endoscopy - MEA offshore office

Senior Area Sales Manager / Country Manager

01.2020 - Current

Job overview

Starting Jan 23, handling Egypt, Libya, Sudan and Northern Iraq. Previously was handling, Pakistan, Iran, Afghanistan, Syria and UAE.
Drive Sales Growth: Maintain and enhance sales of all products by monitoring sales activities for the Karl Storz team and distributors, while actively engaging with Key Opinion Leaders (KOLs).
Lead Turnkey Projects: Initiate and manage Turnkey projects across the designated area, ensuring timely follow-up on orders placed by distributors in collaboration with the export department in Germany.
Strategic Discount Advisory: Provide insights on necessary discounts while establishing sales targets for distributors based on market needs and analysis; conduct extensive market visits across various disciplines.
Conduct Market Analysis: Perform comprehensive market research to inform and adapt a well-defined sales strategy, effectively qualifying and closing sales leads.
Support Marketing and Sales Leadership: Advise the Director of Marketing and Sales on group sales matters while fostering strong communication channels among departments.

Karl Storz Endoscopy - MEA offshore office

Regional Marketing Manager - Lower Endoscopy

01.2018 - 12.2019

Job overview

Team Productivity Management: Oversee the productivity of assigned product specialists and line managers, conducting training sessions and performance evaluations while managing daily operations.
Marketing Campaign Execution: Implement all marketing and promotional campaigns across the region, setting clear marketing goals and identifying strategies to drive market share growth and development at the distributor level.
Performance Monitoring and Analysis: Analyze results and take corrective actions with distributors to ensure they meet their marketing objectives and budgetary targets, utilizing insights from market surveys, current conditions, and competitor analysis.
Trend Analysis and Strategic Leadership: Identify and lead initiatives related to emerging market trends and needs, ensuring effective execution while reviewing discount requests and providing recommendations that enhance long-term profitability and market share.

Karl Storz Endoscopy - MEA offshore office

Area Sales Manager / Country manager

01.2016 - 12.2017

Job overview

Analyze inventory levels to alleviate shrinkage and provide the proper amount of inventory levels to successfully meet sales goals while following up on sales activities of all the team, including Karl Storz and distributors
Direct and develop performance improvement plans to include incremental goals to meet all sales metrics and increase productivity while assisting with projects
In charge of properly training and developing new product specialists to successfully lead their teams while maintaining excellence in operations and sales metrics
Assign employees to specific duties to best meet the needs of the market by coaching the team on how to appropriately handle difficult and complicated sales

Karl Storz Endoscopy - MEA offshore office

Regional Product Marketing Manager - Gastroenterology

01.2012 - 12.2015

Karl Storz Endoscopy - MEA offshore office

Regional Product Marketing Specialist - Gastroenterology

11.2008 - 12.2011

Roche Pharmaceuticals

Therapeutic Area Specialist - Gastroenterology, Hepatology line

01.2007 - 10.2008

Bristol Pharmacy

Pharmacist

05.2005 - 12.2006

Education

Lebanese American University
Lebanon

MBA from Business Administration with Emphasis on Marketing

09.2009 - 06.2012

Lebanese American University
Lebanon

Bachelor of Science from Business with Emphasis on Marketing

06-2007

Kursk State Medical University
Kursk - Russia

Master of Science from Pharmacy

06-2004

Skills

Leadership & Team Management
Communication & Negotiations
Market Research
Marketing Campaigns
Project Management
Customer Service
Medical Devices

Marketing Strategy
Employee Training
Negotiations & Contracts
Policies & Procedures
Selling Techniques & Strategies
Social Media Management
Sales Management

Certification

Digital Marketing Associate Diploma, 2020, Lebanese American University, Beirut, Lebanon
Emotional Intelligence Certificate, ICTN
The 7 Habits of Highly Effective People Certificate, Franklin Covey
Advanced Negotiation and Problem-Solving Skills Certificate, Meirc Training & Consulting
The 5 Choices of Extraordinary Productivity Certificate, Franklin Covey
Fit for Business Certificate, Mynditude

Affiliations

Member of the LAU Alumni Association
Member of the Syndicate of Pharmacists in Lebanon

Languages

Arabic

Native language

English

Advanced

Russian

Intermediate