Hi, I’m
BEATRIZ E. VARONA
Ecommerce Manager
Sun City,Florida
Summary
Highly analytical and data-driven E-commerce Manager effectively scales online customer acquisition efforts and e-commerce capabilities to drive sales growth. Routinely tests new features and assets and measures results as the company grows and evolves. Strong understanding of e-commerce consumer behavior and audience segmentation along with website analytic and tracking tools.
Overview
16
years of professional experience
2
Languages
29
years of post-secondary education
Work History
Monin AmericasClearwater, FL
E-commerce Marketing Manager
04.2022 - Current
Job overview
- EXPERIENCE
- Proficient in data and analytics for informed decision-making
- Experienced in budget management and financial oversight
- Exceptional in time management and task prioritization
- Skilled in managing multidisciplinary groups and fostering collaboration
- An adept negotiator with agencies, experts, and influencers
- Resourceful and proactive problem solver
- Effective communicator with creativity and organization
- Detail-oriented with strong organizational skills
- Thrive in collaborative team environments
- Spearheaded implementation of new website functionalities and integrations, effectively managing timelines and project dates for UX enhancements
- Collaborate closely with the Communications & Marketing team to uphold content schedule and ensure proper deployment across website channels
- Oversee front-end and back-end website development teams, managing budgets, timelines, and work production
- Manage E-commerce Customer Service teams, making informed decisions on escalated issues and providing comprehensive customer experience reports
- Conduct thorough front-end UX testing to optimize the user experience
- Ensure smooth functioning of backend operations
- Create compelling content for Marketing initiatives
- Coordinate and supervise team efforts to ensure compliance with Americans with Disabilities Act (ADA) requirements.
- Accomplished multiple tasks within established timeframes.
On Time Content LLCMiami, FL.
E-commerce Manager
01.2021 - 01.2022
Job overview
- Proficient in data and analytics for informed decision-making
- Experienced in budget management and financial oversight
- Exceptional in time management and task prioritization
- Skilled in managing multidisciplinary groups and fostering collaboration
- An adept negotiator with agencies, experts, and influencers
- Resourceful and proactive problem solver
- Effective communicator with creativity and organization
- Detail-oriented with strong organizational skills
- Thrive in collaborative team environments
- Keeps Project on Track & Ensures Successful Delivery
Zee Entertainment Enterprises, USHMiami, FL
Digital Media Manager
01.2016 - 01.2021
Job overview
- And Latam
- Create and curate engaging content for the company's website and social media platforms
- Oversee and manage the company's digital media efforts, ensuring a cohesive online presence
- Determine the most suitable platforms for content distribution to maximize reach and engagement
- Direct and optimize paid search and social media advertising campaigns to target and attract the desired audience
- Analyze campaign performance, track key metrics, and use data-driven insights to optimize strategies and achieve objectives
- Maintain brand consistency and messaging across all digital platforms
- Monitor analytics, generate reports, and provide actionable recommendations for improvement
- Manage the digital budget effectively to maximize ROI and drive results
- Foster and maintain relationships with digital vendors and partners for growth and innovation.
Zee Entertainment Enterprises, E. VARONAMiami, FL
OTT Project Manager
Job overview
- Oversaw the end-to-end development of the OTT platform, ensuring functionality and user experience
- Developed a comprehensive OTT launch strategy for Latam and USH markets
- Created a strategic plan for content publication, including curation and distribution
- Defined campaign strategies, budgets, and implementation plans based on data-driven insights
- Tracked conversion rates and user engagement, implementing optimizations
- Managed metadata, content uploading, and promotional activities for OTT initiatives
- Effectively manage project risks, changes, and documentation.
Discovery Channel Latin America, LLCMiami, FL
Digital Media Producer
01.2007 - 01.2009
Job overview
- Lifestyle)
- Spearheaded the creation and production of compelling new content to drive website traffic, engage audiences, and enhance brand visibility
- Took charge of end-to-end content development processes, from ideation to execution, including idea generation, proposal development, quote negotiation, coordination with local and international vendors, technical teams, approvals, and content publication
- Developed engaging scripts for on-air promotions to support digital content, aligning messaging with the brand's objectives and target audience
- Conducted in-depth analysis of website performance, utilizing analytics to identify areas of improvement and formulate data-driven strategies to increase website traffic and user engagement
- Demonstrated strong budget management skills, effectively allocating resources, and ensuring cost-efficiency in content production and promotion activities., Developed creative ideas and concepts to produce engaging digital series, short-form videos, blogs, and new sections for the Discovery Channel website, driving audience engagement and enhancing the digital presence
- Oversaw the end-to-end process of digital content creation, from conceptualization to delivery, ensuring high-quality output and alignment with brand objectives for the Latam, Brazil, Spain, and Portugal markets
- Demonstrated strong budget management skills, effectively allocating resources, and negotiating barters with vendors, talent, and subject matter experts, optimizing production costs while maintaining content quality
- Conducted comprehensive analysis of website performance, utilizing data and analytics to identify areas for improvement and develop data-driven strategies to drive traffic and enhance user engagement
- Managed the quarterly production calendar, ensuring smooth execution of content creation and timely delivery
- Additionally, provided monthly traffic reports to track performance and inform decision-making.
Discovery Channel Latin America, LLCMiami, FL
Digital Video Producer
Job overview
- Developed comprehensive content strategies and project concepts for video projects across multiple brands, including Discovery Channel, Discovery Kids, and Home & Health, targeting the Latam, Brazil, and USH markets
- Managed the entire lifecycle of video projects, from ideation and creative direction to budgeting, execution, and delivery, ensuring alignment with brand guidelines and objectives
- Successfully coordinated and delivered video projects for multiple brands simultaneously, effectively managing timelines, logistics, and deadlines while maintaining open communication with cross-functional teams
- Took ownership of creative direction, establishing the vision and tone for each video project, and overseeing the development of engaging scripts and storylines that resonate with the target audience
- Organized and managed project budgets, optimizing resources to achieve high-quality video production within allocated financial parameters
- Produced, created, and delivered over 200 videos per month, each generating more than 500,000 video views, driving brand engagement and audience growth
- Collaborated closely with internal and external stakeholders, including production teams, talent, and post-production specialists, fostering effective communication, and ensuring seamless coordination throughout the video production.
Discovery Channel Latin America, LLCMiami, FL.
Project Manager
01.2011 - 01.2016
Job overview
- Led end-to-end production process for original content in Latam and Brazilian markets, meeting deadlines
- Coordinated camera shoots talent selection, and production details within budget constraints
- Defined project scope and objectives, aligning client requirements with creative vision
- Prepared and managed comprehensive budgets, monitoring costs and implementing cost-saving measures
- Developed and managed project schedules, addressing scheduling conflicts and delays
- Managed contracts with vendors and suppliers, maintaining strong relationships
- Implemented industry best practices, ensuring consistent quality and adherence to guidelines.
Telemundo IMiami, Fl
General Producer
01.2009 - 01.2011
Job overview
- Produced and delivered 30+ one-hour specials, including an Emmy-nominated production
- Developed strategic content initiatives and programs to attract and engage targeted audiences
- Selected special guests, interviews, and subject matter experts to ensure diverse perspectives
- Coordinated travel and logistics for experts involved in productions
- Oversaw the end-to-end production process and ensured high-quality deliverables and timelines
- Implemented on-air promotion strategies and established effective workflows
- Collaborated with standards and practices departments for content compliance
- Provided supervision and guidance to producers and editors during post-production
- Coordinated seamless delivery of final programs for timely airing.
Education
FIDCI
Bachelors from mass communication, TV Production
Skills
TOOLS AND TECHNOLOGIESundefined
Additional Information
- HONORS & AWARDS , 2010 - Emmy Awards 2009 - Nominated for GLAAD Award in Spanish
Timeline
E-commerce Marketing Manager
Monin Americas
04.2022 - Current
E-commerce Manager
On Time Content LLC
01.2021 - 01.2022
Digital Media Manager
Zee Entertainment Enterprises, USH
01.2016 - 01.2021
Project Manager
Discovery Channel Latin America, LLC
01.2011 - 01.2016
General Producer
Telemundo I
01.2009 - 01.2011
Digital Media Producer
Discovery Channel Latin America, LLC
01.2007 - 01.2009
OTT Project Manager
Zee Entertainment Enterprises, E. VARONA
Digital Video Producer
Discovery Channel Latin America, LLC
FIDCI
Bachelors from mass communication, TV Production
05.1999
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