Hi, I’m
BEATRIZ E. VARONA
Ecommerce Manager
Sun City,Florida
Summary
Highly analytical and data-driven E-commerce Manager effectively scales online customer acquisition efforts and e-commerce capabilities to drive sales growth. Routinely tests new features and assets and measures results as the company grows and evolves. Strong understanding of e-commerce consumer behavior and audience segmentation along with website analytic and tracking tools.
Overview
16
years of professional experience
2
Languages
29
years of post-secondary education
Work History
Monin AmericasClearwater, FL
E-commerce Marketing Manager
04.2022 - Current
Job overview
- EXPERIENCE
- Proficient in data and analytics for informed decision-making
- Experienced in budget management and financial oversight
- Exceptional in time management and task prioritization
- Skilled in managing multidisciplinary groups and fostering collaboration
- An adept negotiator with agencies, experts, and influencers
- Resourceful and proactive problem solver
- Effective communicator with creativity and organization
- Detail-oriented with strong organizational skills
- Thrive in collaborative team environments
- Spearheaded implementation of new website functionalities and integrations, effectively managing timelines and project dates for UX enhancements
- Collaborate closely with the Communications & Marketing team to uphold content schedule and ensure proper deployment across website channels
- Oversee front-end and back-end website development teams, managing budgets, timelines, and work production
- Manage E-commerce Customer Service teams, making informed decisions on escalated issues and providing comprehensive customer experience reports
- Conduct thorough front-end UX testing to optimize the user experience
- Ensure smooth functioning of backend operations
- Create compelling content for Marketing initiatives
- Coordinate and supervise team efforts to ensure compliance with Americans with Disabilities Act (ADA) requirements.
- Accomplished multiple tasks within established timeframes.
On Time Content LLCMiami, FL.
E-commerce Manager
01.2021 - 01.2022
Job overview
- Proficient in data and analytics for informed decision-making
- Experienced in budget management and financial oversight
- Exceptional in time management and task prioritization
- Skilled in managing multidisciplinary groups and fostering collaboration
- An adept negotiator with agencies, experts, and influencers
- Resourceful and proactive problem solver
- Effective communicator with creativity and organization
- Detail-oriented with strong organizational skills
- Thrive in collaborative team environments
- Keeps Project on Track & Ensures Successful Delivery
Zee Entertainment Enterprises, USHMiami, FL
Digital Media Manager
01.2016 - 01.2021
Job overview
- And Latam
- Create and curate engaging content for the company's website and social media platforms
- Oversee and manage the company's digital media efforts, ensuring a cohesive online presence
- Determine the most suitable platforms for content distribution to maximize reach and engagement
- Direct and optimize paid search and social media advertising campaigns to target and attract the desired audience
- Analyze campaign performance, track key metrics, and use data-driven insights to optimize strategies and achieve objectives
- Maintain brand consistency and messaging across all digital platforms
- Monitor analytics, generate reports, and provide actionable recommendations for improvement
- Manage the digital budget effectively to maximize ROI and drive results
- Foster and maintain relationships with digital vendors and partners for growth and innovation.
Zee Entertainment Enterprises, E. VARONAMiami, FL
OTT Project Manager
Job overview
- Oversaw the end-to-end development of the OTT platform, ensuring functionality and user experience
- Developed a comprehensive OTT launch strategy for Latam and USH markets
- Created a strategic plan for content publication, including curation and distribution
- Defined campaign strategies, budgets, and implementation plans based on data-driven insights
- Tracked conversion rates and user engagement, implementing optimizations
- Managed metadata, content uploading, and promotional activities for OTT initiatives
- Effectively manage project risks, changes, and documentation.
Discovery Channel Latin America, LLCMiami, FL
Digital Media Producer
01.2007 - 01.2009
Job overview
- Lifestyle)
- Spearheaded the creation and production of compelling new content to drive website traffic, engage audiences, and enhance brand visibility
- Took charge of end-to-end content development processes, from ideation to execution, including idea generation, proposal development, quote negotiation, coordination with local and international vendors, technical teams, approvals, and content publication
- Developed engaging scripts for on-air promotions to support digital content, aligning messaging with the brand's objectives and target audience
- Conducted in-depth analysis of website performance, utilizing analytics to identify areas of improvement and formulate data-driven strategies to increase website traffic and user engagement
- Demonstrated strong budget management skills, effectively allocating resources, and ensuring cost-efficiency in content production and promotion activities., Developed creative ideas and concepts to produce engaging digital series, short-form videos, blogs, and new sections for the Discovery Channel website, driving audience engagement and enhancing the digital presence
- Oversaw the end-to-end process of digital content creation, from conceptualization to delivery, ensuring high-quality output and alignment with brand objectives for the Latam, Brazil, Spain, and Portugal markets
- Demonstrated strong budget management skills, effectively allocating resources, and negotiating barters with vendors, talent, and subject matter experts, optimizing production costs while maintaining content quality
- Conducted comprehensive analysis of website performance, utilizing data and analytics to identify areas for improvement and develop data-driven strategies to drive traffic and enhance user engagement
- Managed the quarterly production calendar, ensuring smooth execution of content creation and timely delivery
- Additionally, provided monthly traffic reports to track performance and inform decision-making.
Discovery Channel Latin America, LLCMiami, FL
Digital Video Producer
Job overview
- Developed comprehensive content strategies and project concepts for video projects across multiple brands, including Discovery Channel, Discovery Kids, and Home & Health, targeting the Latam, Brazil, and USH markets
- Managed the entire lifecycle of video projects, from ideation and creative direction to budgeting, execution, and delivery, ensuring alignment with brand guidelines and objectives
- Successfully coordinated and delivered video projects for multiple brands simultaneously, effectively managing timelines, logistics, and deadlines while maintaining open communication with cross-functional teams
- Took ownership of creative direction, establishing the vision and tone for each video project, and overseeing the development of engaging scripts and storylines that resonate with the target audience
- Organized and managed project budgets, optimizing resources to achieve high-quality video production within allocated financial parameters
- Produced, created, and delivered over 200 videos per month, each generating more than 500,000 video views, driving brand engagement and audience growth
- Collaborated closely with internal and external stakeholders, including production teams, talent, and post-production specialists, fostering effective communication, and ensuring seamless coordination throughout the video production.
Discovery Channel Latin America, LLCMiami, FL.
Project Manager
01.2011 - 01.2016
Job overview
- Led end-to-end production process for original content in Latam and Brazilian markets, meeting deadlines
- Coordinated camera shoots talent selection, and production details within budget constraints
- Defined project scope and objectives, aligning client requirements with creative vision
- Prepared and managed comprehensive budgets, monitoring costs and implementing cost-saving measures
- Developed and managed project schedules, addressing scheduling conflicts and delays
- Managed contracts with vendors and suppliers, maintaining strong relationships
- Implemented industry best practices, ensuring consistent quality and adherence to guidelines.
Telemundo IMiami, Fl
General Producer
01.2009 - 01.2011
Job overview
- Produced and delivered 30+ one-hour specials, including an Emmy-nominated production
- Developed strategic content initiatives and programs to attract and engage targeted audiences
- Selected special guests, interviews, and subject matter experts to ensure diverse perspectives
- Coordinated travel and logistics for experts involved in productions
- Oversaw the end-to-end production process and ensured high-quality deliverables and timelines
- Implemented on-air promotion strategies and established effective workflows
- Collaborated with standards and practices departments for content compliance
- Provided supervision and guidance to producers and editors during post-production
- Coordinated seamless delivery of final programs for timely airing.
Education
FIDCI
Bachelors from mass communication, TV Production
Skills
TOOLS AND TECHNOLOGIESShopify, Shopgate, Prestashop, Magento, Word Press, Jira (PMT), GitLab (PMT), Zendesk (Customer Service), Braintree (Payment platform), Bolt Payment (online payment and checkout platform), Yotpo (User-generated content marketing platform), Google Analytics, Active Campaign, Be Live, Webinar Jam, ever webinar, Zype (Video Management), Brid (Video Management), Anvato (Video Management), Word, Excel, PowerPoint, Photoshop
Additional Information
- HONORS & AWARDS , 2010 - Emmy Awards 2009 - Nominated for GLAAD Award in Spanish
Timeline
E-commerce Marketing Manager
Monin Americas
04.2022 - Current
E-commerce Manager
On Time Content LLC
01.2021 - 01.2022
Digital Media Manager
Zee Entertainment Enterprises, USH
01.2016 - 01.2021
Project Manager
Discovery Channel Latin America, LLC
01.2011 - 01.2016
General Producer
Telemundo I
01.2009 - 01.2011
Digital Media Producer
Discovery Channel Latin America, LLC
01.2007 - 01.2009
OTT Project Manager
Zee Entertainment Enterprises, E. VARONA
Digital Video Producer
Discovery Channel Latin America, LLC
FIDCI
Bachelors from mass communication, TV Production
05.1999