Beatrice Bernescut
Senior Communications Director
Collonges
Summary
Senior communications expert with demonstrated ability in all aspects of marketing and communications. More than 20 years’ experience in global public health. English mother tongue, French fluent. Skills: Writing. Event management. Networking. Public speaking. Leadership. Values: Global mindset. Open communication. Pragmatic optimism. Continuous learning. Effectiveness. Traits: Organized. Extremely detail-oriented. Creative problem-solver. Bibliophile.
Overview
24
24
years of professional experience
1
1
Certification
1
1
Language
Work History
Director of Communications
FIND
01.2024 - Current
- Strategy and Management
- Currently developing a comprehensive communications strategy to reach FIND’s diverse audiences, clearly positioning FIND as a key player in global health architecture
- Revise internal communications channels, including relaunching the monthly internal newsletter, FIND Flash, and work continuously to disseminate information and foster a healthy workplace for all staff
- Oversee communications team and manage relationships with external suppliers
- Manage communications budget, allocating resources strategically to maximize output
- Operations and Planning
- Lead FIND’s day-to-day communications across all channels, from social media to publications, ensuring that all messages and materials are aligned across all FIND materials, both online and offline
- Develop and maintain a pool of high-quality, reliable consultants, managing consultants’ workloads as well as all related contracting and budgeting
- Public Relations
- Work closely with external media agencies to plan activities, solicit media interest, find opportunities to raise FIND’s profile as well as the profile of leadership team, and plan for crisis communications
- Serve as press contact and draft press materials, including press releases, talking points, and media advisories
- Communications Delivery
- Lead the development of FIND messaging, including delivery of key organizational documents such as the organizational strategy, annual reports, stories and other publications
- Support the Board, executive management and External Affairs team with development of key communications, and work with partners to amplify communication efforts of mutual benefit
Head of Communications
W3: Wordsmithing | Workflow | Words Out Loud
01.2017 - 01.2024
- Company Overview: Agency offering editorial services, project management, and public speaking/facilitation services. Clients include WHO, Soul Machines, IFRC, UHC2030, Global Fund, several local NGOs.
- Strategy and Management
- Development of strategy for campaign on protections from sexual abuse and harassment intended for in-country use on behalf of the Global Fund
- Creation of Primary News!, monthly newsletter on primary health care for WHO, grown to 5,000+ subscribers
- Development of communication strategy for Cancer Support Switzerland
- Creation of social media strategy for Sanitation and Hygiene Fund online launch event
- Writing/Editing
- Edit and proofread 35+ documents from 10-50+ pages for the Global Fund
- Writing and editing of 2020 and 2021 annual report for NSIA (investment arm of IFRC)
- Research and writing of 5 eBooks on AI in customer service, call centers, finance, education & health care
- Content creation for website for WHO AFRO, Angel Covers, others
- Digital and Social Media
- Community manager (Facebook, Instagram) for regional cycling association
- Management of website for UHC2030
- Content creation for Twitter, Facebook, LinkedIn on behalf of Sanitation & Hygiene Fund
Communications and Publishing Specialist
The Global Fund to Fight AIDS, Tuberculosis and Malaria
01.2003 - 01.2017
- Company Overview: Public/private partnership providing financing to countries to support national programs of prevention, treatment and care of the three diseases.
- Strategy and Management
- Development and dissemination of corporate messaging both internally and externally
- Management of 100+ projects per year across 7 languages, overseeing workflow and production processes
- Design and production of Global Fund’s first digital publication for high-net-worth individuals
- Research, creation and production of content for range of communications channels, including corporate website, videos, publications, reports, presentations, working to tight deadlines and ensuring compliance with corporate style guide
- Development of comprehensive brand and style guides for organization
- Public Relations
- Creation and delivery of educational experience, including role-playing exercise, to groups 30+ times/year
- Project management of participation in 6 international exhibits, including design and build of corporate booth, messaging, interactive elements and management of 2 staff
- Collaboration with team of 5 on development and roll-out of organizational rebranding campaign, including creation of entirely new visual history for organization’s reception area
- Multiple stakeholder coordination, including with 8 external suppliers
Communications Consultant
Freelance Communications Consultant
01.2002 - 01.2003
- Produced stories and documents for 2 Geneva-based organizations (International Labour Organization (ILO), GEM (Geneva’s English-speaking Magazine) and 2 international organizations
- 10+ articles published in traditional and online media outlets
Education
MBA - International Business
Thunderbird School of Global Management
Phoenix, Arizona01.1990
BSBA - Hotel Management
University of Denver
Denver, Colorado01.1981
Skills
Proficient in Microsoft Office, WordPress, Sitefinity, Typo3, Campaign Monitor, Mailchimp
Certification
Advanced Diploma in Social Media Marketing, Shaw Academy (2020)
Interests
Cycling: AIDS/LifeCycle 2011, 2016 (2024), Cyclotour du Léman 2020, 2021, 2022, 2023, (2024), Writing: children’s stories, Travel: 43 countries to date, Cross-stitch and crochet
Timeline
Director of Communications
FIND
01.2024 - Current
Head of Communications
W3: Wordsmithing | Workflow | Words Out Loud
01.2017 - 01.2024
Communications and Publishing Specialist
The Global Fund to Fight AIDS, Tuberculosis and Malaria
01.2003 - 01.2017
Communications Consultant
Freelance Communications Consultant
01.2002 - 01.2003
BSBA - Hotel Management
University of Denver
MBA - International Business
Thunderbird School of Global Management
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