Beatrice Olateru-Olagbegi
Aubrey,Tx
Summary
Self Driven, Goal Oriented, Success Driven Product Manager with a track record of accelerating delivery of consumer products adoption and a broad understanding of direct sales, marketing and channel sales models. Professional with a strong focus on results and extensive experience executing effective sales and marketing efforts in high pressure, high competitive environments. Commended for having a unique capacity to the deployment of the communication of complicated ideas while emphasizing distinct consumer value and company importance. With a track record of huge success in creating measurable business results for challenging situations through the development of winning GTM strategies. High impact messaging, creative lead generation campaigns and highly sought after sales enablement solutions Hands on experience in business growth and strategy development. Highly competent in working with strategic stakeholders. Excellent in communication and presentation skills with proficiency in: MS Word PowerPoint PROFILE SUMMARY Proficient in assessing the effectiveness of marketing programs that support on an ongoing basis, and report back to stakeholders on required changes. Building a compelling product road map Expertise in planning the launch of new products and releases of existing products and managing the cross functional implementation plans. Skilled in acting as the primary thought leader for the products supported externally, including speaking and trade engagements. Competent in collaborating with product management, development and marketing communications team. Effective alignment of product vision to business goals Good experience in of managing product lifecycle. Ability to interact at all levels within the organization. Experience in the use of Agile methodology Experience in aligning business procedures with system processes Experienced in managing team and client interactions. Drive customer uptake and adoption through targeted campaigns
Quality-driven Product Manager with [Number]-year background carrying products from conception to production. Excellent technical knowledge and presentation skills. Firm grasp of product composition, structure and applications.
Overview
15
15
years of professional experience
Work History
Product Manager
Mobile Telephone Networks
01.2020 - 01.2023
- ACHIEVEMENTS
- Drove the successful launch and rollout of the 5G network in Nigeria
- I worked on the commercial/sales budget, drove media strategy for sales
- Focusing on Digital sales
- Successfully managed the commercial execution of MoMo PSB (MNO, Fintech business) in Nigeria with focus on driving the BTL initiatives targeting 5,000 POS
- Achieved 10million MoMo wallet activations within 9 months of launch and 3m RGS
- Designed and got regulatory approvals for GTM framework to support the acceleration of prime video and apple music in Nigeria through system integration, user testing and quality controls, MTN is a Multinational Techo Company offering Voice, Data and Fintech services with operations in 21 Countries
- Engage customers through surveys and interviews to define the product vision, features and releases
- Deliver MRDs and PRDs with prioritized features and corresponding justification
- Manage the entire product lifecycle from conception, requirements definition, development, testing launch and maintenance/improvements with frequent client communication and adjustments
- Work closely with the development team, and project office
- Collaborate with UX/UI teams in discovering and research defining updates and improvements
- Participate in the sprint meetings with the development team, and ensure product development is within delivery timeline
- Communicate product vision, road map and releases to the sales and marketing teams
- Assist in the sales process, merchandising, shelve dominance
- Define and analyse product metrics that drive growth
- Run Beta and pilot programs with early-stage products and samples
- Overseeing the research needed to develop the needs of customers
- Deploy compelling communication plan objectives to marketing
- Monitor product penetration and adoption through surveys and social media
Business Development Manager
MTN Nigeria
01.2017 - 01.2020
- Implement strategic sales and marketing plans
- Leverage insights, data and sound business judgement to build tactical plans that support growth
- Drive the use of data to create actionable plans and recommendations
- Channel management
- Ensure growth and profitability of channel partners
- Maximize and achieve distribution increase through strategic sales initiatives and interventions
- Drive product penetration targeting competitions stronghold
- Develop and drive growth strategy focusing on financial and channel partners
- Provide leadership to all categories of partners within distribution eco system
- Introduce and closely monitor new product launch
- Grow sales and product conversion.
Go To Market Manager
MTN Nigeria
01.2014 - 01.2017
- Responsible for designing the Product Road map
- Product launch and positioning
- Manage and track post launch activities
- Coordinate the execution of the GTM plan acting as the point of communication for multiple product teams
- Develop compelling communication plan for ATL/BTL
- Work closely with Scrum teams and relevant stakeholders
- Plan and establish launch timelines
- Identify Golden corridors to drive product presence and brand visibility
- Plan, execute and measure trade readiness for launch
- Close monitoring of competitions product launch timelines and trade penetration
- Provide solutions to risks impacting new product launch and market entry
- Liase with stakeholders across multiple trade channel
Project Coordinator
MTN Nigeria
01.2010 - 01.2014
- Ensure teams adherence to timelines and deliverables
- Effectively communicate plans, actions, risks and challenges to key stakeholders
- Manage cross functional stakeholders
- Manage cross functional stakeholders
- Drive timely delivery of project expectations in line with stakeholder expectation
- Produce daily update/progress reports
Distributor Accounts Executive
MTN Nigeria
01.2008 - 01.2010
- Create futuristic and achievable sales and business plans
- Review sales strategy to meet trade needs
- Drive sales and distribution of consumer products
- Drive achievement of sales and revenue targets through channel partners
- Provide trade/distributors with daily feedback
- Position distributors and ensure profitability.
Education
BSC - Accounting
01.1998
Skills
- Prioritization and Execution
- Project Planning
- User Feedback Collection
- Research and Trend Analysis
- End to End Feature Delivery
- Product Roadmaps
- [Type] Marketing
- Stakeholder Alignment
- Responsive Design Approaches
- Brand Building
- Competitive Analysis
- Requirements Building
- Teamwork and Collaboration
- Product Vision and Strategy
- Product Lifecycle Management
- Agile Software Development
- Scrum Framework
- Interpersonal Communication
- Stakeholder Communications
- Product Development
- Critical Thinking
- UX and UI Design
- Strategic Planning
- Cross Functional Leadership
- Staff Management
- Effective Organization
- Requirements Gathering
- Roadmap Development
- Marketing Strategies and Research
- Product development
- Brand building
- Project Management
- Search Engine Optimization
- Strategic planning
- Negotiation
- Business Development
- Business planning
- Corporate Communications
- Budgeting and Allocation
- Market Positioning
- Client communication
- Campaign management
Accomplishments
- Corporate governance Ace Consultants
- Leadership Skills Ace Consultants
- Policy Development Ace Consultants
- Business Analysis CIEL
- Agile Scrum Master CIEL
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
There is a powerful driving force inside every human being that, once unleashed, can make any vision, dream, or desire a reality.
Tony Robbins
Timeline
Product Manager
Mobile Telephone Networks
01.2020 - 01.2023
Business Development Manager
MTN Nigeria
01.2017 - 01.2020
Go To Market Manager
MTN Nigeria
01.2014 - 01.2017
Project Coordinator
MTN Nigeria
01.2010 - 01.2014
Distributor Accounts Executive
MTN Nigeria
01.2008 - 01.2010
BSC - Accounting
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