Beatrice Rambaud
Florham Park,NJ
Summary
Results-driven Brand Manager develops and implements successful marketing plans and brand strategies. Utilizes customer insights to develop creative strategies that drive customer loyalty and brand recognition.
Overview
8
8
years of professional experience
Work History
Brand Manager
Top International
08.2019 - 02.2022
- Responsible of the distribution of 8 major french perfume Brands on the Brazilian market
- Support to the sales and marketing team
- Analyzed competitor offerings to identify opportunities for differentiation and capitalize on unique selling points.
- Monitored and evaluated marketing and advertising campaigns to support brand consistency and engagement.
- Planned, implemented, and tracked sales and marketing strategies to promote brand products.
- Aligned internal teams with brand guidelines, ensuring consistent representation of the company across all departments and touchpoints.
- Developed and executed branding campaigns to educate target audiences on product features, benefits and values.
- Developed strategic partnerships with complementary brands, expanding market reach and driving collaborative promotions.
- Cultivated relationships with key stakeholders, vendors and industry influencers to create positive brand experiences.
- Boosted product sales with innovative promotional strategies and attractive packaging designs.
- Consulted with product development teams to enhance products based on customer interest data.
Institutional Relations Manager
France - Brazil Chamber Of Commerce
01.2017 - 07.2019
- Definition and execution of member prospection strategies, covering different channels, including social networks and government agents.
- Maintaining relationship with associates and application of loyalty strategies in accordance with the institution's guidelines, such as creating synergies, matchmaking and networking.
- Corporate events planning
- Communicating the legitimate interests of company
- Develop plans, programs and procedures aimed at strengthening relations between the Chamber of Commerce and the community
- Supervision and training of teams to perform the tasks mentioned above
E-Commerce Coordinator (freelance)
Repetto Paris
01.2016 - 01.2018
- Maintenance of the website and e-commerce’s daily activities
- Oversaw daily operations of e-commerce platform, monitoring system performance and troubleshooting technical issues as needed.
- Monitoring of the performance of the e-commerce and data analysis
- Coordination of advertisements, promotions and website maintenance
- Content creation and traslation for the website
- Collaborated with marketing team to create targeted email campaigns, boosting sales and customer engagement.
- Enhanced customer experience by optimizing product listings and regularly updating content.
- Team trainings
- Provided exceptional customer service by promptly addressing inquiries and resolving issues effectively.
- Oversaw daily operations of e-commerce platform, monitoring system performance and troubleshooting technical issues as needed.
Community Manager (freelance)
BRSL
01.2014 - 01.2018
- Continuously assessed community goals and objectives, making data-driven decisions to align strategies with overall organizational priorities.
- Addressed and resolved tenant complaints and inquiries, maintaining high satisfaction.
- Conducted regular inspections to identify needed improvements and maintain highest standards.
- Managed social media channels effectively for improved brand visibility and increased audience interaction.
- Produced reports about community activities to keep owners, directors and property managers informed.
- Facilitated open dialogue among community members by moderating discussions and addressing concerns in a timely manner.
Assistant to the Director
European Commission
01.2016 - 01.2017
- Assisted in the preparation of presentations and reports, contributing to the successful delivery of information to stakeholders.
- Coordinated volunteer efforts at community outreach programs led by our organization resulting in increased public awareness of our initiatives.
- Event planning and meeting organization
- Facilitated communication between the Director and staff members to ensure smooth operation of departmental activities.
- Translation of documents (french / english / portuguese)
- Daily realization of administrative services
Marketing Analyst
Yves Rocher
01.2014 - 01.2016
- Responsible of controlling Marketing budget
- Content creation and creation of promotional / commercial materials
- Market analysis and pricing
- Analyzed third-party data and investigated new growth opportunities.
- Streamlined email marketing efforts for better open rates, click-through rates, and overall engagement.
- Increased brand awareness through targeted initiatives.
- Initiated market research studies and analyzed findings.
Junior Project Manager
CBA B+G
09.2014 - 01.2015
- Permanent contact with national and international clients: Nestlé, Francis, Nazca, etc.
- Follow-up, refinement and adjustment of projects
- Control of delivery deadlines
- Continuous monitoring of project creation and production together with other sectors (creative sector, production sector, etc.)
- Preparation and sending of spreadsheets, invoices and proposals
Education
Master of Science - Communication Studies
Vesalius College
Brussels, Belgium05.2012
High School Diploma -
European School of Brussels
Brussels, Bélgica06.2007
Skills
- Languages and translation
- Content creation
- Market Analysis
- Pack Microsoft Office (Word, Excel, Powerpoint)
- Brand strategy
- Adobe pack
- Product positioning
- Event Coordination
- Creativity
- Sales Tracking
- Organization
- Multitasking
- Autonomy
Activities
Atividades Extracurriculares - Freelance, 1989-01-01, current
Hobbies and Interests
- New Tech
- Fashion and new tendencies
- Gastronomy
- Travelling
Languages
English
Full Professional
French
Native or Bilingual
Portuguese
Native or Bilingual
Spanish
Full Professional
Timeline
Brand Manager
Top International
08.2019 - 02.2022
Institutional Relations Manager
France - Brazil Chamber Of Commerce
01.2017 - 07.2019
E-Commerce Coordinator (freelance)
Repetto Paris
01.2016 - 01.2018
Assistant to the Director
European Commission
01.2016 - 01.2017
Junior Project Manager
CBA B+G
09.2014 - 01.2015
Community Manager (freelance)
BRSL
01.2014 - 01.2018
Marketing Analyst
Yves Rocher
01.2014 - 01.2016
Master of Science - Communication Studies
Vesalius College
High School Diploma -
European School of Brussels
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