Beatriz Alarcon

• Research and analyze market trends, customer needs, and competitor activities to identify potential areas for business growth and identify new business opportunities
• Collaborate with cross-functional teams to identify new market opportunities and drive revenue growth
• Establish and nurture relationships with potential and existing customers and clients
• Develop and implement marketing and sales strategies, partnership agreements and marketing plans to achieve business growth objectives
• Manage budgets and resources allocated to business development and marketing activities
• Prepare reports and presentations to communicate monthly operation activities, progress, and results to management team and stakeholders
• Negotiate contracts, partnerships, and sales agreements by working closely with legal and finance teams to ensure favorable terms and conditions for the company
• Oversee the production and distribution of all marketing material such as promotional brochures, advertising as well as direct marketing, video, promo items, and social media platforms
• Coordinate logistics for all corporate events such trade shows (NBAA, SDC, Forum Regionals) and company holiday events, hangar events, boat shows, air shows and Super bowl related events
• Social media manager for all accounts (Facebook, Twitter, Instagram, LinkedIn)
• Developed a social media strategy that included determining the target audience, content themes, posting frequency, and engagement strategies
• Created original content such as posts, images, videos, and articles to be shared on all platforms
• Monitored social media accounts for comments, messages, and mentions and responded to them in a timely and professional manner
• Worked with analytics tools to track the performance of social media campaigns and activities
• Measured key metrics such as reach, engagement, and click-through rates to make informed decisions and improve future social media strategies
• Kept up to date with social media trends and best practices.

- Oversaw financial operations, including budgeting, cash flow, forecasting, taxes, and financial reporting.

• Coached employees through day-to-day work and complex problems.
• Responded to customer inquiries and resolved complaints to establish trust and increase satisfaction.
• Developed and maintained strong relationships with customers to maintain loyalty and satisfaction.
• Conducted training and mentored team members to promote productivity and commitment to friendly service.