Beau Gellings
North Fond Du Lac
Summary
Strategic Marketing Leader with a proven track record of driving growth through product innovation, customer insights, and cross-functional collaboration. Adept at building and leading high-performing teams, defining go-to-market strategies, and aligning brand messaging with business objectives. Combines deep experience in product management, sales enablement, and market research to deliver measurable results and long-term value.
Overview
18
18
years of professional experience
1
1
Certification
Work History
Segment Manager
Miller Electric
05.2024 - Current
- Develop and implement strategic marketing plans to enhance product visibility and market penetration for $100M segment.
- Analyze market trends and customer feedback to drive product development and innovation initiatives.
- Oversee budget allocation for marketing campaigns, ensuring effective use of resources to maximize ROI.
- Collaborate with cross-functional teams, ensuring seamless execution of segment initiatives.
- Manage product marketing team, aligning efforts with business goals
Product Manager
Miller Electric
02.2022 - 05.2024
- Led cross-functional teams to define product vision and strategy aligned with market needs.
- Developed product roadmaps, prioritizing features based on customer feedback and business goals.
- Managed product lifecycle from ideation through launch, ensuring timely delivery and quality standards.
- Conducted market research to identify trends, competitor analysis, and customer insights to inform decisions.
Assistant Product Manager
Broan NuTone
06.2021 - 02.2022
- Led a 12-person team to consolidate two product lines, projected to increase revenue by $3M
- Developed category growth strategies and product portfolio roadmap
- Supported cross-functional execution from concept to launch, ensuring stakeholder alignment
Product Sales Manager
Moraine Park Technical College
08.2015 - 06.2021
- Directed hybrid product and sales strategy, increasing revenue by 25%
- Built and launched external LMS platform with a 15-member team
- Secured $720K in workforce advancement grants through persuasive messaging and strategic outreach
Regional Labor Economist
Wisconsin Department of Workforce Development
04.2015 - 08.2015
- Analyzed labor market trends and informed the Governor's communications office to guide policy development and workforce initiatives.
- Developed economic forecasts to support strategic planning and decision-making processes.
Sales and Marketing Coordinator
Grande Cheese Company
01.2012 - 04.2015
- Designed and scaled direct mail campaigns, increasing retention by 15% and revenue by $520K
- Managed distributor relationships and pricing strategy to maintain 20% profit margins
- Trained and led a 3-person sales team focused on performance and customer engagement
Technical Specialist
Grande Cheese
05.2009 - 01.2012
- Promoted from Technical Specialist to Sales/Marketing Coordinator
Business Owner
WildDesign Studios LLC
01.2008 - 06.2013
- Co-Founded Wild Design Studios LLC, returning a net annual profit since inception in 2008 and grossing $500K in 2013
- Projected earnings, balanced budgets, and maintained a profitable business for all 5+ years of operation
Education
Master of Business Administration - Marketing
Marquette University
Milwaukee, WI01.2018
Bachler of Business Administration - Economics
University of Wisconsin Oshkosh
Oshkosh, WI01.2009
Skills
- Team Leadership
- Strategy Development
- Business Acumen
- Project Management
- Product Management
- Market Research & VOC
- Campaign Development
- Pricing & Rebate Strategy
- Customer Focus
- Stakeholder Engagement
- Strong Communication
- Problem Solving
- Sales Enablement
Certification
- Project Management Essentials, Franklin Covey - Jan 2021
- The Fundamentals of Digital Marketing, Google Digital Garage - Oct 2020
- Certified Coach, Stewart Leadership - April 2019
Timeline
Segment Manager
Miller Electric
05.2024 - Current
Product Manager
Miller Electric
02.2022 - 05.2024
Assistant Product Manager
Broan NuTone
06.2021 - 02.2022
Product Sales Manager
Moraine Park Technical College
08.2015 - 06.2021
Regional Labor Economist
Wisconsin Department of Workforce Development
04.2015 - 08.2015
Sales and Marketing Coordinator
Grande Cheese Company
01.2012 - 04.2015
Technical Specialist
Grande Cheese
05.2009 - 01.2012
Business Owner
WildDesign Studios LLC
01.2008 - 06.2013
Master of Business Administration - Marketing
Marquette University
Bachler of Business Administration - Economics
University of Wisconsin Oshkosh
Community Engagement
- MSF RiderCoach – MPTC & Cruisin' Safely (2020–Present)
- Lieutenant – Village of North Fond du Lac Fire Department (2018–Present)