Summary
Overview
Work History
Education
Skills
References
Timeline
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Beau Harris

Beau Harris

Del Mar,CA

Summary

Knowledgeable beverage sales & marketing specialist with a comprehensive background in DtC and Wholesale channels. Adept at generating revenue by utilizing strong communication, product knowledge, and networking skills in a fast-paced, competitive environment. Ability to work with a team or independently to achieve KPIs.

Overview

4
4
years of professional experience

Work History

Director of Business Development

Studio Beverage Group
Remote
07.2022 - Current
  • Managed Top Beverage Brands: Oversaw 10+ leading beverage alcohol brands, growing their D2C e-commerce programs through innovation in logistics, compliance, and digital marketing strategies, adding seven-figure revenue for SBG's clients.
  • Fortune 500 & 1000 Companies: Developed, nurtured, & won deals with two Fortune 500/1000 companies in 2024, enabling them to create new monetization streams through innovative wine offerings.
  • Negotiated Deals with key retail accounts, securing $500K plus of revenue in Q3/Q4 of 2023.
  • Key Partnerships: Developed key partnerships, resulting in a 200% increase in SBG's client base over two years. Leveraged this growth to cross-sell additional services, adding incremental revenue from existing clients.
  • Implemented Sales Process: Created a sales and onboarding process for Pioneer BevCom, SBG's digital marketing agency, generating six-figure revenue growth in the first year and on track to surpass seven figures in the second year.
  • Implemented Software Systems: Streamlined internal processes by implementing multiple software systems (CRM and Project Management). Developed standard operating procedures (SOPs), managed outsourced consultants, and provided comprehensive training to internal teams, significantly boosting operational efficiency.
  • Managed Comprehensive Sales Cycle: Managed the entire sales cycle, including prospecting, lead generation, qualifying prospects, pitching services, negotiating terms, closing, and onboarding.

Sale Associate

Ancient Peaks Winery
Paso Robles
06.2021 - 05.2022
  • Leveraged product knowledge, sales abilities, and customer relations skills to lead tasting room club & product sales MoM.
  • Developed relationships with on-premise accounts through a strategic outreach program to drive BtG & Bottle placements, and traffic to the AP Tasting Room.
  • Educated customers of current store promotions to leverage additional sales.
  • "Go-to" sales associate to represent Ancient Peaks Winery at off-site events.

Cellar Hand

Tolosa Winery
San Luis Obispo
08.2020 - 12.2020
  • Executed numerous harvest tasks, including crushing, pump overs, de-stemming, pressing, inoculations, chemical additions, and barrel filling.
  • Knowledgeable in viticulture techniques, Central Coast and Edna Valley grape varietals, and wine-making practices.

Education

Wine & Viticulture, Business Concentration -

California Polytechnic State University SLO
San Luis Obispo, CA
12.2021

WSET Level 2 (Distinction) -

Wine & Spirit Education Trust
Napa, CA

Skills

  • Business Operations
  • Sales Execution
  • Project Management
  • Systems Implementation
  • Bev-Alc Compliance
  • Go-to-Market Strategy
  • Expert in Shopify, Asana, & Zoho (CRM)
  • Proficient in Microsoft 365, G-Suite, Stripe, Klayvio, Meta Business Suite

References

  • Erin du Fresne, Ancient Peaks Winery, Former VP of DtC, erin@apwinery.com
  • Karl Wittstrom, Ancient Peaks Winery, CEO, Karl@apwinery.com
  • Fred Delivert, Tolosa Winery, Head Winemarker, fdelivert@tolosawinery.com

Timeline

Director of Business Development

Studio Beverage Group
07.2022 - Current

Sale Associate

Ancient Peaks Winery
06.2021 - 05.2022

Cellar Hand

Tolosa Winery
08.2020 - 12.2020

Wine & Viticulture, Business Concentration -

California Polytechnic State University SLO

WSET Level 2 (Distinction) -

Wine & Spirit Education Trust

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Beau Harris