Summary
Overview
Work History
Education
Skills
Timeline
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Jonathan Beau Madden

Carrollton,GA

Summary

  • Years of working in Marketing/Account Management/eCommerce fields has allowed to specialize in strategic thinking, advanced marketing, and sales management. Focused on growing revenue and profits in a company while simultaneously reducing discrepancies. Proficient in utilizing multiple analytical software to drive attention to detail results and best in class service.

Overview

3
3
years of professional experience

Work History

National Account Manager

Southwire Company
Carrollton , GA
12.2023 - Current
  • Created and outlined multiple line reviews in 2024 that has generated $25M+ in new and incremental sales for various different retail customers.
  • Won Vendor of the Year for HDA, Wallace Hardware, Do it Best, and Ace Hardware for excellent customer support, sales support, and engagement.
  • Championed new system of deliveries with data analytics throughout the division by enhancing a new structure to look at sales data, margin loss and market research to strengthen promotional outputs.
  • Collaborated with Customer Service team to create a new software approach for consolidating PO's into a "OSO: One Southwire Order" to capture all orders for any SKU on a singular PO.
  • Partnered with Dotcom team to craft promotional activity to align with rest of the business to drive incremental sales over 14% YTD

ECommerce Category Manager

Southwire Company
Carrollton, GA
05.2022 - 12.2023
  • Managed and executed a strategy to enhance Southwire's account on Amazon through digital content enrichment, creating A+ Content & Brand Store Pages, processing pricing updates, and collaborating on promotions
  • Grew the Amazon catalog by 63% and sales by 36% from drafting marketing campaigns and creating new product additions
  • Lead collaborated efforts with marketing team to create content that is being utilized across all dotcom sites
  • Delivered highest results for Southwire on marketing events within Amazon and Prime Day, generating over $1.2M YTD
  • Established and leading high level relationship with Amazon Brand Advocate and Vendor Manager, utilizing their influence and recommendations to continue to drive growing results YOY
  • Drafted new marketing and promotional spend to key categories that are driving higher margins and increase in key sales

ECommerce Intern

Southwire
Carrollton, GA
05.2021 - 05.2022
  • Collaborated cross functionally with Product and Marketing team to on board 600+ new SKU addition across all Dotcom Platforms in 2021
  • Identified a gap and created several ad campaigns to grow the Southwire Store Page on Amazon from 200 to 1300 store followers in 2021
  • Developed Strategy to improve online content with creating marketing copies, data and images to improve ratings by 33% across all sites
  • Completed different audits on dotcom sites to remove and find any discrepancies within the data
  • Utilized data and analytics to reduce RGA's due to poor quality and service therefore also reducing complaints and bad reviews

Education

MBA - Business Analytics And Managment

Berry College
Rome, GA
12-2025

BBA - Marketing

University of West Georgia
Carrollton, GA
07.2022

Skills

  • Marketing Strategy: SEO Content Writing Certification
  • Creating A Content on Dotcom sites
  • Microsoft Excel, Word, Powerpoint, Outlook
  • SAP, SAP Analytic Cloud, SAP Predictive Analysis
  • Tableau, Stackline, Commerce IQ, Salesforce
  • Leadership Certification from the International Leadership Institute
  • Vendor Central, Seller Central, IDM, Supplier Hub, Commerce Hub, THD Retail Media

Timeline

National Account Manager

Southwire Company
12.2023 - Current

ECommerce Category Manager

Southwire Company
05.2022 - 12.2023

ECommerce Intern

Southwire
05.2021 - 05.2022

MBA - Business Analytics And Managment

Berry College

BBA - Marketing

University of West Georgia

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Jonathan Beau Madden