REBECCA JAMES
MARKETING AND MEDIA SPECIALIST
Knoxville,TN
Summary
Passionate professional with a media background looking to make a positive impact in my community. Exceptional communicator, project manager, and problem-solver with solid interpersonal and marketing skills. Enthusiastic, adaptable, a team player and a quick learner.
Overview
18
18
years of professional experience
5
5
years of post-secondary education
Work History
Director of Marketing
Knoxville Area Transit
Knoxville , TN
2022.01 - Current
- Devised marketing strategy using traditional, digital, and social media, print advertising and community outreach tactics, to increase ridership 18.58%.
- Oversaw rebranding efforts that resulted in enhanced corporate identity and improved brand perception.
- Directed digital transformation of rider tools including website re-design, mobile app, and mobile fare payment system.
- Managed mobile fare payment project from development through UAT testing and implementation.
- Boosted brand awareness through social media and increased social community 21.2% on Facebook, 12% on Instagram, and 6.8% on Twitter.
- Developed relationships with local media to promote key initiatives and increase public perception.
- Created innovative campaigns and events to drive customer engagement.
- Developed dynamic recruitment marketing including radio, digital, social media, and events.
- Supervised Marketing & Communications Coordinator.
- Managed annual budget in excess of $40K.
Star 102.1 Midday Host/ Interim Music Director
Summit Media LLC
Knoxville , TN
2018.09 - 2021.11
- Produced and hosted daily radio show by curating music and content to target specific demographics.
- Created and wrote content to raise station brand awareness (on-air/ online/ social media).
- Coordinated production of audio elements to increase station branding recognition.
- Wrote and produced commercials for clients to increase consumer awareness.
- Analyzed market research and industry data to curate music.
- Implemented sales and marketing initiatives for station and advertising clients (on-air/ on location/ website/ social media).
- Created and posted social media content on Facebook, Instagram, and Twitter to engage listeners.
- Developed relationships with other members of the media and community.
Star 102.1 Midday Host/ Promotions Coordinator
E.W. Scripps Company
Knoxville , TN
2013.09 - 2018.12
- Produced and hosted daily radio show by curating content to target specific demographics.
- Developed and implemented innovative marketing and promotions campaigns for station and advertising clients based on key objectives.
- Strategized and planned yearly promotions calendar.
- Planned, coordinated, and executed station events.
- Increased sales by creating non-traditional revenue streams.
- Managed on-air prize schedule, prize inventory and winners’ lists.
104.1 KRBE Promotions Coordinator/ Weekend DJ
Cumulus Media
Houston , TX
2005.11 - 2013.09
- Hosted weekly radio shows by curating content to target specific demographics, incorporating social media (Facebook/ Instagram/ Twitter), and entertainment blog on KRBE.com.
- Created weekly public affairs show “Around H-Town” to showcase local non-profits and other organizations (booked guests, hosted interview, edited/ produced final package for air).
- Strategized and planned yearly promotions calendar.
- Supervised street team.
Education
Bachelor of Arts - Communications
Stephen F Austin State University
Nacogdoches, TX 2000.08 - 2005.05
Skills
Marketing Strategy
References
1. Belinda Woodiel-Brill
Knoxville Area Transit Director of Planning & Public Information
belindawbrill@gmail.com
865-603-7293
2. Rick Thomas
Brand Operations Manager at Beasley Broadcast Group Tampa
Rico925@hotmail.com
917-923-9699
3. Rich Bailey
107.7 WIVK Knoxville Program Director
Rich.Bailey@cumulus.com
865-254-7827
4. Lesley Brotamonte
President/ Founder of Trillest Consulting
lbbrotamonte@gmail.com
832-563-4886
Timeline
Director of Marketing
Knoxville Area Transit
2022.01 - Current
Star 102.1 Midday Host/ Interim Music Director
Summit Media LLC
2018.09 - 2021.11
Star 102.1 Midday Host/ Promotions Coordinator
E.W. Scripps Company
2013.09 - 2018.12
104.1 KRBE Promotions Coordinator/ Weekend DJ
Cumulus Media
2005.11 - 2013.09
Bachelor of Arts - Communications
Stephen F Austin State University
2000.08 - 2005.05
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