REBECCA JAMES
MARKETING AND MEDIA SPECIALIST
Knoxville,TN
Summary
Passionate professional with a media background looking to make a positive impact in my community. Exceptional communicator, project manager, and problem-solver with solid interpersonal and marketing skills. Enthusiastic, adaptable, a team player and a quick learner.
Overview
18
18
years of professional experience
5
5
years of post-secondary education
Work History
Director of Marketing
Knoxville Area Transit
Knoxville, TN
01.2022 - Current
- Devised marketing strategy using traditional, digital, and social media, print advertising and community outreach tactics, to increase ridership 18.58%.
- Oversaw rebranding efforts that resulted in enhanced corporate identity and improved brand perception.
- Directed digital transformation of rider tools including website re-design, mobile app, and mobile fare payment system.
- Managed mobile fare payment project from development through UAT testing and implementation.
- Boosted brand awareness through social media and increased social community 21.2% on Facebook, 12% on Instagram, and 6.8% on Twitter.
- Developed relationships with local media to promote key initiatives and increase public perception.
- Created innovative campaigns and events to drive customer engagement.
- Developed dynamic recruitment marketing including radio, digital, social media, and events.
- Supervised Marketing & Communications Coordinator.
- Managed annual budget in excess of $40K.
Star 102.1 Midday Host/ Interim Music Director
Summit Media LLC
Knoxville, TN
09.2018 - 11.2021
- Produced and hosted daily radio show by curating music and content to target specific demographics.
- Created and wrote content to raise station brand awareness (on-air/ online/ social media).
- Coordinated production of audio elements to increase station branding recognition.
- Wrote and produced commercials for clients to increase consumer awareness.
- Analyzed market research and industry data to curate music.
- Implemented sales and marketing initiatives for station and advertising clients (on-air/ on location/ website/ social media).
- Created and posted social media content on Facebook, Instagram, and Twitter to engage listeners.
- Developed relationships with other members of the media and community.
Star 102.1 Midday Host/ Promotions Coordinator
E.W. Scripps Company
Knoxville, TN
09.2013 - 12.2018
- Produced and hosted daily radio show by curating content to target specific demographics.
- Developed and implemented innovative marketing and promotions campaigns for station and advertising clients based on key objectives.
- Strategized and planned yearly promotions calendar.
- Planned, coordinated, and executed station events.
- Increased sales by creating non-traditional revenue streams.
- Managed on-air prize schedule, prize inventory and winners’ lists.
104.1 KRBE Promotions Coordinator/ Weekend DJ
Cumulus Media
Houston, TX
11.2005 - 09.2013
- Hosted weekly radio shows by curating content to target specific demographics, incorporating social media (Facebook/ Instagram/ Twitter), and entertainment blog on KRBE.com.
- Created weekly public affairs show “Around H-Town” to showcase local non-profits and other organizations (booked guests, hosted interview, edited/ produced final package for air).
- Strategized and planned yearly promotions calendar.
- Supervised street team.
Education
Bachelor of Arts - Communications
Stephen F Austin State University
Nacogdoches, TX 08.2000 - 05.2005
Skills
Marketing Strategy
Social Media Strategy
Media Planning
Media Relations
Communications
Copywriting
Project Management
Event Planning
Detail-oriented
Timeline
Director of Marketing
Knoxville Area Transit
01.2022 - Current
Star 102.1 Midday Host/ Interim Music Director
Summit Media LLC
09.2018 - 11.2021
Star 102.1 Midday Host/ Promotions Coordinator
E.W. Scripps Company
09.2013 - 12.2018
104.1 KRBE Promotions Coordinator/ Weekend DJ
Cumulus Media
11.2005 - 09.2013
Bachelor of Arts - Communications
Stephen F Austin State University
08.2000 - 05.2005