BECCA MAGGRET
New York,NY
Summary
Innovative and results-driven experiential marketing and event production professional with 8+ years of success in developing and executing large-scale brand activations, live events, and immersive consumer experiences. Adept at managing end-to-end event execution, fostering high-profile client relationships, and delivering creative, data-driven strategies that enhance brand engagement and drive revenue growth. Expertise in cross-functional collaboration, vendor negotiations, and campaign optimization to exceed client objectives. Passionate about crafting memorable experiences that resonate with audiences and drive brand loyalty.
Overview
14
14
years of professional experience
Work History
Senior Producer
Revolution Marketing
New York, NY
02.2022 - Current
- Spearhead the strategic development and execution of immersive brand experiences for high-profile clients such as 818 Tequila, Cotopaxi, AEG, AMEX, and Aspen Skiing Company, delivering impactful consumer engagement
- Oversee concept-to-execution event planning and production at premier music festivals, including Coachella, All Things Go, and Stagecoach, as well as intimate consumer activations and multi-city brand tours
- Lead end-to-end project management, ensuring seamless integration of creative vision, logistical execution, and fiscal responsibility, while optimizing budget efficiency and securing cost-saving opportunities
- Cultivate and manage key vendor and partner relationships, negotiating contracts and overseeing execution to maintain high production standards and maximize ROI
- Align cross-functional teams, including creative, production, and client services, to streamline workflows and deliver flawless event execution that exceeds client expectations
- Leverage post-event analytics and performance insights to refine strategies, enhance future activations, and drive continued client success
Director, Event & Client Partnerships
iHeartMedia
New York, NY
01.2018 - 02.2022
- Lead strategy, planning, and execution for high-profile experiential marketing campaigns, overseeing multimillion-dollar sponsorship activations at national music festivals, custom live events, and consumer engagements
- Drive seamless execution of integrated campaigns for premier brands including AMEX, L'Oréal, Verizon, and T-Mobile, ensuring alignment with client KPIs and brand messaging
- Spearhead contract negotiations with vendors, production teams, and venues, achieving annual hard cost savings of $250K through strategic cost management
- Develop and implement data-driven event research methodologies to track impact, optimize engagement, and inform marketing collateral for sponsorship renewals
- Foster strong relationships with cross-functional teams, aligning priorities to enhance operational efficiency and streamline execution
Manager, Event Operations & Account Management
iHeartMedia
New York, NY
01.2015 - 01.2018
- Managed experiential activations for 8+ large-scale live events and music festivals annually, executing innovative sponsorship integrations and consumer engagement strategies
- Directed P&L management for activation budgets, securing an average of $50K in annual cost savings across managed accounts
- Designed and delivered compelling client presentations, accelerating approval processes and production timelines for experiential campaigns
- Introduced new processes to enhance account tracking and market analysis, driving efficiency in sponsorship management
Sales & Marketing Coordinator
Penske Media Corporation
New York, NY
01.2013 - 01.2015
- Developed sales and marketing materials, including proposals, presentations, and digital media plans, for HollywoodLife.com's advertising partners
- Analyzed and optimized campaign performance, providing data-driven insights to support sales strategy and client renewals
- Managed budget forecasting and sales reporting to align with company revenue goals
Account Executive
Sunday Riley
New York, NY
01.2011 - 01.2013
- Led strategic account management and retail partnerships, driving brand growth through high-impact in-store activations and consumer engagement initiatives
- Executed marketing and promotional events in alignment with retailer calendars, optimizing sell-through performance and market expansion
Education
B.S. - Marketing
Texas Tech University
Lubbock, TX01.2007
Skills
- Experiential Marketing & Brand Activations
- Live Event Production & Execution
- Strategic Partnerships & Sponsorships
- Client & Stakeholder Relations
- Budget Development & Cost Optimization
- Vendor & Contract Negotiation
- Data-Driven Insights & Performance Tracking
- Cross-Functional Team Leadership
Timeline
Senior Producer
Revolution Marketing
02.2022 - Current
Director, Event & Client Partnerships
iHeartMedia
01.2018 - 02.2022
Manager, Event Operations & Account Management
iHeartMedia
01.2015 - 01.2018
Sales & Marketing Coordinator
Penske Media Corporation
01.2013 - 01.2015
Account Executive
Sunday Riley
01.2011 - 01.2013
B.S. - Marketing
Texas Tech University
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