Summary
Overview
Work History
Education
References
Timeline
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Becca Schaaf

Becca Schaaf

Chicago,IL

Summary

Becca is passionate about how effective communication ensures seamless business and creative outcomes. As a seasoned advertising sales, media and operations professional, she is looking to leverage and grow her client success & digital advertising skills. When she isn't working, you'll find Becca playing sports, being an Aunt or getting caffeinated

Overview

6
6
years of professional experience

Work History

Supervisor, Digital Investment

Starcom
09.2023 - Current
  • Plan, negotiate and execute all digital Gaming, Brand Content and Influencer focused media campaigns for retailer, Best Buy, along with supporting tech & gaming vendors across all digital channels & environments
  • Develop post-mortems of campaigns - detail delivery, successes and areas of improvement
  • Support management with operational enhancements and process updates to help drive client and agency success

Sales Enablement Specialist

Cardlytics
04.2022 - 08.2022
  • Helped to manage & maintain the LMS system, making sure we optimized content & user experience for the sales org
  • Oversaw all sales and services new hire schedules & trainings throughout their first 4 weeks of onboarding
  • Aided in content creation & comms. for ongoing sales trainings & revenue initiatives

Digital Account Specialist

Warner Bros. Discovery
10.2021 - 04.2022
  • Connected brands with consumers through strategic display, social, digital video, mobile web/app and OTT/CTV driven campaigns
  • Oversaw an account list averaging $30M annual advertising revenue across CPG, QSR, PHRMA, Travel, Finance, Retail and Auto categories
  • Optimized campaigns for full delivery by monitoring daily delivery of all campaigns running across all Discovery brands and associated networks
  • Troubleshooted campaign delivery issues & corrected any under/over delivery
  • Developed post-mortem of major campaigns – detail delivery, successes & areas of improvement for agency or client direct buyers

Integrated Advertising Sales Planner

Warner Bros. Discovery
12.2017 - 10.2021
  • Connected brands with consumers through national TV campaigns (Linear & OTT/CTV)
  • Oversaw an account list averaging $25M annual advertising revenue across CPG, QSR, PHRMA, Travel and Retail categories
  • Aided in activation of program sponsorships & in-show product integrations

Education

Bachelor of Arts in Mass Communication -

Georgia College and State University
05.2016

References

  • Catherine Chu, Cardlytics, 404-312-3584
  • Greg Cook, Warner Bros. Discovery, 404-775-6467
  • Dani Weurding, Warner Bros. Discovery, 856-220-0961

Timeline

Supervisor, Digital Investment

Starcom
09.2023 - Current

Sales Enablement Specialist

Cardlytics
04.2022 - 08.2022

Digital Account Specialist

Warner Bros. Discovery
10.2021 - 04.2022

Integrated Advertising Sales Planner

Warner Bros. Discovery
12.2017 - 10.2021

Bachelor of Arts in Mass Communication -

Georgia College and State University

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Becca Schaaf