Becca Scott
Atascadero,CA
Summary
Strategic marketing and communications leader with almost a decade of experience driving brand growth, cross-channel storytelling, and organizational alignment. Skilled in leading integrated communications strategies, advising executives on brand and public messaging, and managing digital and traditional marketing initiatives. Adept at distilling complex information into compelling narratives that build trust, strengthen reputation, and engage diverse audiences. Holds a Master of Science in Strategic Communications and multiple digital marketing certifications.
Overview
2026
2026
years of professional experience
1
1
Certification
Work History
Marketing Manager & Graphic Designer
Delta Liquid Energy
03.2023 - Current
- Lead strategic communications and brand alignment across multiple California branches, advising leadership on external messaging, internal initiatives, and customer engagement strategies.
- Develop and execute multi-channel marketing campaigns integrating print, digital, web, and email outreach.
- Oversee company-wide communications, from newsletters to public safety messaging, strengthening brand trust and consistency.
- Developed targeted marketing strategies to enhance brand visibility and drive customer engagement.
- Create engaging content, press materials, and community outreach pieces addressing sensitive topics like rate changes and infrastructure updates.
- Collaborate with executive leadership to maintain brand reputation and navigate communication during organizational changes.
- Managed vendor relationships, negotiating contracts to maximize value for marketing initiatives.
- Implemented data-driven approaches to measure campaign effectiveness, leading to continuous improvement in marketing tactics.
Freelance Marketing & Creative Director
Sea & Serif Creative Studio
2023 - Current
- Advise entrepreneurs, nonprofits, and small businesses on branding, marketing, and communications strategies.
- Developed messaging and digital strategies that improved brand cohesion, engagement, and lead conversion.
- Build brand identities and communication frameworks that reflect each client’s mission, values, and community relationships.
- Integrate AI-powered tools to enhance content development, audience targeting, and campaign optimization.
- Led creative strategy development for diverse client projects, enhancing brand identity and visual storytelling.
- Oversaw cross-functional teams to ensure alignment on project objectives and deliverables.
Marketing Assistant & Graphic Designer
Gymnazo
02.2021 - 09.2021
- Designed and produced digital and print materials to support brand consistency across marketing channels.
- Developed and edited video and social content to expand community engagement and strengthen online presence.
- Managed social media scheduling, content optimization, and audience interaction to align with company messaging.
- Conducted keyword research and SEO optimization for YouTube and blog content to increase visibility.
- Collaborated cross-functionally with fitness coaches and leadership to ensure brand alignment and messaging clarity.
- Supported email marketing campaigns and client communication to maintain member engagement and retention.
Assistant Account Manager
Morris & Garritano Insurance
03.2019 - 01.2021
- Served as a key liaison between clients, leadership, and carriers to ensure clear communication and high-quality service delivery.
- Drafted, proofed, and distributed professional correspondence and documentation on behalf of senior management.
- Managed and updated client policies and records, ensuring compliance with state and institutional standards.
- Supported change communication by coordinating renewal updates and addressing client concerns with professionalism and discretion.
- Collaborated with internal departments to streamline communication workflows and enhance client experience.
- Recognized for fast-tracked licensure and exceptional organizational accuracy in a regulated, high-detail environment.
Marketing Project Manager
Verdin Marketing
10.2016 - 03.2019
- Supported integrated marketing campaigns for regional organizations and higher-ed clients.
- Coordinated multi-departmental workflows, maintaining deadlines and quality standards.
- Managed digital content, social media strategy, and analytics reporting using Google Analytics and Mailchimp.
- Collaborated directly with senior account managers and clients to align messaging with institutional and community goals.
- Led cross-functional teams to execute marketing campaigns, ensuring alignment with strategic objectives.
- Developed and implemented project plans, timelines, and budgets for multiple marketing initiatives.
- Coordinated stakeholder communications to facilitate collaboration and address project challenges effectively.
- Analyzed market trends and campaign performance metrics to drive data-informed decision-making.
- Streamlined processes for project management using tools like Workamajig, improving efficiency by 30%.
Education
Master of Science - Strategic Communications
Arkansas State University
Jonesboro, AR10-2025
Bachelor of Science - Fashion Design & Merchandising
University of Hawai‘i At Mānoa
Honolulu, HI12-2015
Associate of Arts - Fashion Design
Fashion Institute of Design & Merchandising (FIDM)
Los Angeles, CA06-2011
Skills
- Strategic Communications
- Brand Management
- Digital Marketing
- Public Relations
- Internal Communications
- Google Ads & Analytics
- Content Strategy
- SEO/SEM
- Event & Campaign Planning
- AI-Enhanced Marketing
- Copywriting & Editing
- Cross-Functional Collaboration
- Graphic Design
- Adobe Creative Suite
- Canva
- WordPress
- ClickFunnels
- Constant Contact
- Mailchimp
- Google Ads
- Google Analytics
- Meta Business Suite
- YouTube SEO
- SurveyMonkey
- ChatGPT & AI-assisted Tools
- Microsoft Office
- Project Management Systems
- Digital marketing
- Social media marketing
- Customer relationship management (CRM)
Accomplishments
- - Increased social media engagement for adventure brand by 5x, generating 15K organic views within 30 days.
- - Managed successful Google Ads campaigns with a 15% conversion rate and 2.7 ROAS.
- - Developed integrated communications strategies for multiple California branches of a regulated utility company, maintaining public trust and compliance.
- - Designed and executed data-driven campaigns improving community outreach and corporate reputation.
Certification
- Google Ads Search Certification – Google Skillshop (2025)
- HubSpot Social Media Certification (2025)
- Hootsuite Platform Certification (2025)
- Stukent Digital Marketing Certification (2025): demonstrating advanced proficiency in strategic keyword selection, A/B testing, KPI tracking, ROI analysis, and campaign budget optimization across Google Search, Display, and Shopping ad platforms.
Timeline
Marketing Manager & Graphic Designer
Delta Liquid Energy
03.2023 - Current
Marketing Assistant & Graphic Designer
Gymnazo
02.2021 - 09.2021
Assistant Account Manager
Morris & Garritano Insurance
03.2019 - 01.2021
Marketing Project Manager
Verdin Marketing
10.2016 - 03.2019
Freelance Marketing & Creative Director
Sea & Serif Creative Studio
2023 - Current
Master of Science - Strategic Communications
Arkansas State University
Bachelor of Science - Fashion Design & Merchandising
University of Hawai‘i At Mānoa
Associate of Arts - Fashion Design
Fashion Institute of Design & Merchandising (FIDM)
ADDITIONAL EXPERIENCE
- Interior Designer & Project Manager – Stephen Patrick Design | Sep 2021 – Mar 2023
- Graphic Designer & Marketing Assistant – Gymnazo | Jan 2021 – Sep 2021
- Assistant Account Manager – Morris & Garritano Insurance | Mar 2019 – Jan 2021