Becca Taylor
Summary
Entrepreneur and executive leader with 20+ years of experience, including founding and scaling successful retail, wholesale, and e-commerce brands. Proven ability to drive top- and bottom-line growth through strategic brand development, sustainable product creation, operational efficiency, and process optimization. As a PMP-certified leader, I bridge strategy and execution to deliver on-time, on-brand, and on-margin results that drive consumer engagement and strengthen brand equity.
Overview
19
19
years of professional experience
1
1
Certification
Work History
PLM Implementation (contract)
COTOPAXI
01.2024 - 08.2024
- Company Overview: A sustainable outdoor brand/retailer committed to fighting extreme poverty and inspiring adventure
- Retained after layoffs to spearhead the end-to-end implementation of Centric Software, Cotopaxi’s first Product Lifecycle Management (PLM) system, ensuring continued momentum on a mission-critical initiative
- Served as Project Director, Business Lead, and Technical Lead, guiding an eight-member SME team, providing regular updates to executive stakeholders, and leveraging Centric Admin certification to customize the platform to organizational needs
- Optimized data organization and workflows, boosting productivity through digital integration and process automation
- Established a multi-point validation process, guaranteeing precise data accuracy across 46 critical data loads (e.g., Style Records, Materials Database, BOMs, Sizing/Grade Rules, Supplier/Factory Details)
- Developed 45+ training resources (SOPs, admin manuals, how-to guides), accelerating onboarding, facilitating strong user adoption, and standardizing best practices for ongoing system use
- Designed and coordinated the PLM-to-ERP integration framework, ensuring seamless data flow to 15 additional technology platforms; handed off final integration upon contract completion
- A sustainable outdoor brand/retailer committed to fighting extreme poverty and inspiring adventure
Director of Product Operations
COTOPAXI
09.2021 - 01.2024
- Company Overview: A sustainable outdoor brand/retailer committed to fighting extreme poverty and inspiring adventure
- Operated at a Senior Director level, with planned promotion before company-wide layoffs
- Served as strategic partner to C-suite, senior leadership, and cross-functional teams (Product, Supply Chain, Sales, Marketing, Brand, Creative, Technology, CX, Retail, eComm), driving continuous improvement and developing roadmaps to support business initiatives
- Led cross-functional operational strategy for Design, Development, Merchandising, Sourcing, Sustainability, and Planning teams, ensuring alignment and optimizing efficiency by 38% across the supply chain
- Developed and implemented a comprehensive product calendar, aligning cross-functional teams to ensure consistent on-time SMS (98% to calendar) and bulk production deliveries
- Vetted and implemented a PLM system, redesigning product hierarchy, SKU syntax, and style numbering to align with industry standards and support scalable product expansion across current and future categories
- Overhauled Go-To-Market (GTM) strategy, creating a streamlined framework and center of excellence, standardizing knowledge transfers and driving cross-functional alignment enterprise-wide
- Developed a robust Product team onboarding program and led training for new hires, reducing onboarding time from 9 to 2.5 months (72% decrease)
- A sustainable outdoor brand/retailer committed to fighting extreme poverty and inspiring adventure
Interim Director of Merchandising
COTOPAXI
09.2021 - 02.2022
- Company Overview: A sustainable outdoor brand/retailer committed to fighting extreme poverty and inspiring adventure
- Developed data-driven merchandising strategies for F23 product line by evaluating sales data, researching trends, and analyzing competitive landscapes, Increasing sales by $13M (19.1%) season-over-season
- Improved product margin by 250 basis points through strategic product development and execution, consistently meeting margin requirements while expanding assortment and category offerings
- Increased style count from F22 to F23 by 61% (189 to 305 styles) and color counts by 80% (612 to 1104 colorways) to align with multi-year business strategy
- Revamped go-to-market operations and resources by creating streamlined templates and optimizing processes, improving clarity of governance and increased cross-functional alignment
- Led seasonal line reviews with sales, marketing, external reps, and distributors, advancing brand initiatives through cohesive storytelling, timely feedback loops, and on-schedule product launches
- A sustainable outdoor brand/retailer committed to fighting extreme poverty and inspiring adventure
Senior Vice President of Design & Development
ROOLEE
05.2019 - 02.2021
- Company Overview: A lifestyle retailer and brand specializing in women’s and children’s apparel, accessories, shoes, and home goods
- Set the strategic course of the overarching product vision in a fast fashion environment by leveraging sales data, consumer insights, and trend analysis—driving a 62% increase in style approval, boosting in-store presence from 14% to 46%, and generating over $5M in annual sales within one year
- Oversaw budgeting, financial forecasting, and go-to-market/launch strategies, ensuring on-time product rollouts and profitable market entry
- Standardized fit, size, and grade rules for women’s, kids’, and extended sizing, reducing return rates by 12% and increasing first-prototype approval from 28% to 62%
- Developed a custom Product Lifecycle Management (PLM) system, establishing tech pack templates, reports, and workflow automation, cutting proto samples from 3.2 to 1.13 per style (65% waste reduction)
- Cut production lead times by 40% by authoring enterprise-wide manuals on product lifecycle, manufacturing, quality control, and vendor relations--streamlining cross-functional collaboration and improving vendor alignment
- A lifestyle retailer and brand specializing in women’s and children’s apparel, accessories, shoes, and home goods
Founder, Head of Product, Supply Chain, Marketing & Sales
TUMMY TRIMMER DENIM
01.2009 - 07.2018
- Company Overview: A patented product combining shapewear and denim for an all-in-one solutions-based garment
- Pioneered a first-of-its-kind shapewear-denim hybrid brand, securing US Patent 9,044,051 and creating a new category in women’s apparel
- Built an entirely domestic supply chain, from raw goods sourcing to finished goods manufacturing, ensuring localized production and quality control
- Forged strategic partnerships with leading retailers (Nordstrom, QVC), expanding brand reach and market share
- Showcased strong on-air sales performance on QVC, exceeding initial targets by 20% within the first 8 minutes of broadcast
- Achieved recognition as a Shark Tank finalist, underscoring the product’s innovation and market potential
- A patented product combining shapewear and denim for an all-in-one solutions-based garment
Founder, Head of Product, Supply Chain, Marketing & Sales
LILAC CLOTHING & EXPECTED by LILAC
01.2007 - 07.2018
- Company Overview: Women’s apparel and maternity brands focused on transitional garments
- Scaled the business globally to $3M in annual revenue, securing distribution in 300+ retailers—including Nordstrom, Target, Costco, and Amazon Vendor Central—and establishing permanent showroom representation in LA, New York, Chicago, Dallas, and Atlanta
- Built and executed a multi-channel GTM strategy, from product ideation and brand positioning to distribution and marketing, driving broad consumer reach
- Reduced COGS by 28% and increased profit margins by 37% within an 18-month period by streamlining style offerings and optimizing sourcing partnerships
- Shortened production cycle times by 40% within an 18-month period, enabling faster speed-to-market and on-time seasonal rollouts
- Oversaw the entire product lifecycle, from concepting and materials selection to costing, quality control, and global distribution
- Customized designs and price points for each brand (Lilac Clothing vs
- Expected by Lilac) to serve distinct customer segments, strengthening retailer partnerships and consumer loyalty
- Women’s apparel and maternity brands focused on transitional garments
Founder, Store Director, Lead Buyer, Marketing
EXPECTED MATERNITY
01.2006 - 08.2011
- Company Overview: A brick-and-mortar and e-commerce maternity retailer specializing in high-end, trend-driven apparel
- Established a premium brick-and-mortar retail concept, stocking 4,500+ rotating SKUs and catering to style-conscious expectant mothers seeking high-end fashion
- Drove multi-channel marketing through co-op partnerships with local hospitals and OB/GYN clinics, leveraging free TV interviews, celebrity styling, and fashion shows to boost brand awareness
- Managed end-to-end retail operations, including vendor selection, staff supervision, and inventory control, maintaining high customer satisfaction and repeat business
- Executed innovative merchandising strategies, curating trend-driven collections that balanced style, comfort, and function for a niche market
- Pivoted to a wholesale model with Lilac Clothing, identifying new market opportunities and scaling successful product lines nationally
- A brick-and-mortar and e-commerce maternity retailer specializing in high-end, trend-driven apparel
Education
Some College (No Degree) -
Utah Valley University
Orem, UtahSkills
- Executive & Cross-Functional Leadership
- Strategic Planning
- Operational Excellence
- Process Improvement
- Change Management
- Product Lifecycle Management (PLM)
- Brand & Go-to-Market (GTM) Strategy
- Supply Chain Optimization
- Data Analysis & Forecasting
- Team Building & Mentorship
- Project/Program Management (PMP)
- AI Automation
- Netsuite
- PowerBI
- Shopify
- Centric PLM
- Jira
- ClickUp
- Microsoft (Excel/Word/PowerPoint)
- Google (Sheets/Docs/Slides/Forms)
- Adobe (Illustrator/Photoshop/InDesign)
Certification
- Project Management Professional (PMP), Project Management Institute, #2553624
- Centric Software PLM, Level 2 Administrator
Professional Highlights
- Founded multiple apparel businesses, operating for 12 years, with placement in 300+ retailers—including Nordstrom, Costco, QVC, Amazon Vendor Central and Target.
- US Patent 9,044,051 inventor of groundbreaking shapewear garments; presented on QVC multiple times, exceeding target sales by 20% within first 8 minutes live on-air, driving widespread success.
- Awarded with Utah Business Magazine’s '30 Women to Watch' for innovative contributions to the apparel industry.
Timeline
PLM Implementation (contract)
COTOPAXI
01.2024 - 08.2024
Director of Product Operations
COTOPAXI
09.2021 - 01.2024
Interim Director of Merchandising
COTOPAXI
09.2021 - 02.2022
Senior Vice President of Design & Development
ROOLEE
05.2019 - 02.2021
Founder, Head of Product, Supply Chain, Marketing & Sales
TUMMY TRIMMER DENIM
01.2009 - 07.2018
Founder, Head of Product, Supply Chain, Marketing & Sales
LILAC CLOTHING & EXPECTED by LILAC
01.2007 - 07.2018
Founder, Store Director, Lead Buyer, Marketing
EXPECTED MATERNITY
01.2006 - 08.2011
Some College (No Degree) -
Utah Valley University
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