Becca Webb
Arlington,TX
Summary
Dedicated individual with a unique background in purchasing, merchandising, category management, vendor negotiations, financial planning, and team building. Experienced in managing cross-functional teams and driving successful outcomes. Skilled in identifying market trends and implementing strategies to enhance product offerings. Proven ability to negotiate favorable terms with vendors while maintaining budgetary goals. Results-oriented professional with a strong track record of achieving targets and delivering exceptional performance.
Overview
15
15
years of professional experience
Work History
Marketplace Merchandiser
DICKIES
03.2024 - Current
- Lead Regional Merchandising strategy for Work Channel distribution across all categories.
- Develop strategic assortments based on channel-specific data for optimal performance.
- Lead Go-To-Market and product presentations with strategix accounts while collaborating with Sales and Marketing.
- Own final step in seasonal forecasting to ensure growth targets are met while maximizing inventory turn.
Director of Merchandising Men’s Workwear
DICKIES
02.2022 - 03.2024
- Developed initiatives for Men's Work category to achieve financial results in Tops, Bottoms, and Outerwear.
- Collaborated with Senior Director of Product on high-priority initiatives.
- Led Global collaboration team to align Dickies brand with key partners.
- Analyze business trends to set, meet, and exceed KPIs in a fluctuating environment.
Senior Merchant Women’s/Men’s Workwear
DICKIES
12.2017 - 02.2022
- Implemented merchandising strategy, guiding cross-functional teams through Go-To-Market process.
- Analyzed business, consumer and market insights to anticipate the direction of product assortments.
- Prepared and delivered Regional and Global Merchant presentations for Go-To-Market milestone meetings.
- Executed Regional launch of Dickies Work Inspired products resulting in account growth and channel segmentation.
Senior Category Manager
CABELA’S
10.2015 - 12.2017
- Developed, managed, and executed department strategy to meet/exceed all financial goals.
- Established an OMNI channel product assortment with National and In-House brands.
- Selected and cultivated Vendor relationships to maximize sales and profit while maintaining brand integrity.
- Collaborated cross-functionally to ensure seamless execution of department strategy.
DMM Trends, Lifestyle and Music
HASTINGS ENTERTAINMENT
04.2010 - 10.2015
- Planned and led department strategy to meet/exceed all financial goals while launching new product lines and categories.
- Led cross-departmental initiatives with Marketing, Finance, Store Operations, and Distribution.
- Collaborated with Vendor partners on performance metrics and changes in the industry to create forward-looking business strategies.
- Spearheaded a small store assortment business plan to reduce the footprint of slow-moving product lines.
- Collaborated with the E-commerce Team to launch Trends products on the GoHastings.com website.
Education
BS - Marketing
West Texas A&M University
Skills
Vendor Relations
Product Selecrion
Strategic Thinking
Team Leadership
Interpersonal Skills
Timeline
Marketplace Merchandiser
DICKIES
03.2024 - Current
Director of Merchandising Men’s Workwear
DICKIES
02.2022 - 03.2024
Senior Merchant Women’s/Men’s Workwear
DICKIES
12.2017 - 02.2022
Senior Category Manager
CABELA’S
10.2015 - 12.2017
DMM Trends, Lifestyle and Music
HASTINGS ENTERTAINMENT
04.2010 - 10.2015
BS - Marketing
West Texas A&M University
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