Becca is an award-winning corporate communications executive known for creating innovative programs that build brand clout and drive thought leadership. She is an enthusiastic brand evangelist and master storyteller, building world-class brand and communications teams that enhance reputation internally and externally through strategic PR, AR, social media, brand, content, internal comms, executive comms, and customer marketing programs. Becca is not only passionate about building high-impact programs that build market leadership, she is also a strategic advisor, trusted leader, and relationship-builder.
Becca is a passionate neurodiversity thought leader who runs her corporate ERG, and speaks, writes, and advises on the intersection of neurodiversity and the workplace.
(NASDAQ: MOBL, acquired by Ivanti) Becca is the only woman on the executive leadership team, reporting to the CEO. Becca is responsible for overall global corporate communications and influencer relations strategy at MobileIron, overseeing public relations, analyst relations, social media, corporate blog, customer reference programs, and internal and executive communications.
Since joining MobileIron, the team has won a number of marketing awards including two corporate content awards for PR campaigns; three MUSE Creative Awards including Platinum, Gold, and Silver for our rebranding efforts. Since Becca started, MobileIron has seen a 500% increase in global media coverage in top-tier publications and consistently wins global share of voice amongst competitors.
(Acquired by CyberArk, NASDAQ: CYBR) – Idaptive is a leading Identity-as-a-Service provider and was acquired by CyberArk in 2020. As part of the founding marketing team, I was instrumental in the brand creation and development for new brand, Idaptive.
As Head of Corporate Communications for Idaptive, I was responsible for the creation of our brand’s voice and overall comms strategy introducing our brand to the world. My role oversaw public relations, analyst relations, social media, blog, internal and executive comms.
Our brand work was recognized with 4 Muse Creative Awards, and a Davey Award for the development of our new identity. I personally came up with the brand name Idaptive, representing our core capabilities in the identity space with our adaptive approach to security.
About Idaptive: Born out of Centrify, and built on Zero Trust, Idaptive delivers Next-Gen Access –– uniquely converging single sign-on (SSO), adaptive multi-factor authentication (MFA), enterprise mobility management (EMM) and user behavior analytics (UBA). In 2020, Idaptive was acquired by Privileged Access Management vendor, CyberArk.
Head of Global Industry Analyst and Influencer Relations for Centrify, part of the Corporate Communications team.
I built Centrify's Analyst Relations program from the ground up. In my first year as Head of AR, Centrify moved into the Leadership quadrants in both Gartner's Magic Quadrant and Forrester's Wave, as well as receiving the highest score (out of 15 vendors) for two of three key use case in Gartner's Critical Capabilities for Access Management report.
Centrify is one of the first security vendors to embrace the concept of Zero Trust security and sought to educate the market on the importance of this framework. Operating in the Access Management space, Centrify has products focused on Privileged Access Management (PAM) / Privileged Identity Management (PIM), Identity-as-Service (IDaaS), and Enterprise Mobility Management.
A sample of recent marketing award wins include:
- Short-listed for Transformational Leader of the Year by CRN (winners announced in November)
- Gold Shorty award for Alludo's rebrand (2023)
- Gold Globee award for Alludo's rebrand (2023)
- Gold Corporate Content award for Alludo's rebrand (2023)
- SABRE award for Best B2B Marketing Campaign (2021)
- Gold Globee for Best Cyber and Infosecurity Marketing Campaign (2021)
- Silver Davey Award for Brand Identity (2021)
- Gartner Communication Award for Most Innovative Campaign (2020)
Becca is a marketing and communications advisor for cybersecurity startups:
- Nullafi
- Ericom (acquired by Ericsson in 2023)
Becca is a marketing and communications advisor for cybersecurity startups:
- Nullafi
- Ericom (acquired by Ericsson in 2023)