Beck Canote
Los Angeles,CA
Summary
YouTube strategist with extensive experience at Pocket.Watch Media, achieving 1.09 billion organic views through effective content development and audience engagement strategies. Skilled in KPI benchmarking and team leadership, consistently surpassing performance targets with innovative solutions.
Overview
8
8
years of professional experience
Work History
Manager, YouTube Operations & Strategy
Pocket.Watch Media
03.2023 - Current
- Directed internal YouTube strategy, encompassing Creator activations, brand partnerships, talent scouting, and programming development for top YouTube Kids and Family Creators.
- Led Q3 2024 YouTube campaign for 'Ryan's World: The Movie,' generating 24.5 million organic views.
- Oversaw internal YouTube marketing efforts, producing 68 videos that achieved 1.09 billion organic views.
- Served as consulting producer for Love, Diana: Musical Mysteries, pocket.watch's top original series of 2024 with 58,000 watch time hours and 445,000 views.
Lead Programming Strategist
Electric Monster Media
11.2021 - 03.2023
- Managed team of three senior strategists, two junior strategists, two channel managers, and two graphic designers.
- Achieved 1,240% increase in monthly viewership for new REACT videos, growing from 550k to 6.7 million.
- Boosted Average View Duration on new REACT channel videos from 4:24 to 6:35.
- Elevated monthly viewership of new People Vs Food videos by 336%, rising from 3.3 million to 14.4 million.
- Enhanced Average View Duration on new People Vs Food videos from 5:14 to 6:41.
Senior Programming Strategist
Little Monster Media
10.2019 - 11.2021
- Managed a team of two junior strategists and two channel managers.
- Led development and launch of channels for clients, including Guru Studios, Spin Master, and Toca Boca.
- Led roadmapping and launch of 16 non-English language channels for Guru's True and the Rainbow Kingdom.
- Launched Spin Master's Mighty Express channel, exceeding organic viewership KPIs by at least two times. Achieved over two million organic monthly views within two months of launch.
- Accelerated Toca Boca's first 30 day video viewership from under 50k to more than 300k.
Development Strategist, Branded & Originals
Portal A
08.2018 - 07.2019
- Managed original programming for clients including Adam Rippon, Stephen Curry, YouTube TV, and Lyft.
- Authored successful proposal for YouTube mastheads as Strategic Lead for Q4 2018 Google Pixel 3 campaign; advertisement reached one in five millennials nationwide.
- Piloted creative development and a twelve-month growth initiative for Adam Rippon's YouTube channel; gained over 74K new subscribers in first four weeks.
- Led strategy for 2018 MLB World Series Influencer Campaign on YouTube TV; achieved 16.3M viewers and enhanced coverage by 2.5%.
Senior Content Strategist
Mythical Entertainment
03.2017 - 08.2018
- Launched 'Mythical' brand with social media channels, gaining 450K subscribers and over 100K daily viewers in six months.
- Elevated Day One viewership of flagship show, Good Mythical Morning, from 825K to over 1.2M.
- Developed Instagram Live programming, consistently achieving an average of 90K viewers per story.
Education
Bachelor of Arts - English Literature and Classics
University of California, Berkeley
Berkeley, CA05-2012
Skills
- Creative content development
- KPI benchmarking and synthesis
- Marketing campaigns and promotions
- Audience growth strategies
- Google Ads expertise
- Google Workspace applications
- YouTube certification
- SQL database management
Timeline
Manager, YouTube Operations & Strategy
Pocket.Watch Media
03.2023 - Current
Lead Programming Strategist
Electric Monster Media
11.2021 - 03.2023
Senior Programming Strategist
Little Monster Media
10.2019 - 11.2021
Development Strategist, Branded & Originals
Portal A
08.2018 - 07.2019
Senior Content Strategist
Mythical Entertainment
03.2017 - 08.2018
Bachelor of Arts - English Literature and Classics
University of California, Berkeley
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