Delivering business growth and brand development at Elevations Nation involved utilizing market analysis and audience engagement skills, providing significant enhancements to client relationships and KPIs. The strategic initiatives implemented, which benefited from effective communication and a knack for new business development, exceeded expectations and fostered a results-driven environment.
Hi, I’m
Beck Hall
Selbyville,DE
Summary
Overview
11
years of professional experience
Work History
Elevations Nation
Digital Marketing Manager
06.2023 - 01.2024
Job overview
- Improved page content and branding to achieve search engine optimization goals.
- Developed and implemented successful digital marketing campaigns to boost customer engagement and increase brand awareness.
- Facilitated coordination of over 7 talented contracted teams to plan and implement project tasks meeting timelines and exceeding expectations.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Secured long-term accounts by recommending strategies to promote brand quality and highlight product benefits.
- Optimized email campaigns to increase open and click-through rates by 70%.
- Enticed new customers by optimizing business strategies and launching products to diversify offerings.
- Coordinated with design and media teams to develop high-quality creative assets.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Conducted market research to identify new opportunities and target markets.
Elevations Nation
Product Associate
08.2022 - 05.2023
Job overview
- Collaborated with internal team members and customer representatives to clarify relationships between business and project goals, obtaining enhanced perspectives of development processes.
- Studied multi-faceted development issues and suggested solutions to satisfy project goals and maintain timeline and budget parameters.
- Implemented specialized updates to refine product brand identity and cater to new markets.
- Collaborated with developers, operations leaders and sales teammates to establish production details.
- Reviewed product updates to maintain company quality standards, production schedules, and progress documents and reports.
- Conducted market analysis to interpret consumer preferences, present industry trends, and forecast sales increases.
- Improved customer loyalty and retention through excellent customer support communications, managing over 20 customer messages per sales event.
- Enhanced brand impression through personable customer relationships and professional attention to detail.
Golden Scales
Co-Founder
08.2019 - 03.2023
Job overview
- Conducted target market research to identify industry competition and capitalize on advantageous trends.
- Established foundational processes for business operations.
- Developed marketing materials to boost brand awareness and customer engagement.
- Networked with 5 other businesses and over 50 customers to increase sales opportunities and contacts.
- Formulated and implemented strategic initiatives to improve product offerings.
- Established and maintained personable relationships with customers, vendors and strategic partners.
- Monitored industry trends and competitor activities to inform decision making.
Thriveworks
Onboarding Specialist
10.2021 - 07.2022
Job overview
- Trained over 100 new hires in technology required to access company systems and complete job tasks.
- Led professional and thorough orientation sessions, introducing new hires to key company information.
- Worked closely with new hires, answering questions and addressing various concerns during onboarding process.
- Created smooth onboarding processes to help new hires adjust to company policies, procedures and processes.
- Completed required criminal, credit, or drug tests for new hires.
- Compiled employee files and collected required digital or physical information to meet requirements.
- Helped new hires complete and submit required paperwork, set up benefits accounts, and initiate direct deposits.
- Advocated for staff members, helping to identify and resolve conflicts.
- Improved office efficiency by effectively managing internal communications and correspondence.
- Created and delivered HR training sessions to staff, managers and executives.
Nutrition Therapeutics
Brand Marketing Coordinator
01.2019 - 08.2019
Job overview
- Implemented strategic plans with focused business-to-business content to drive branding initiatives.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral for 3 new product lines.
- Continually maintained and improved company's reputation and positive image in markets served.
- Created and managed social media campaigns to increase brand engagement.
- Coordinated with design and media teams to develop high-quality creative assets.
- Developed creative presentations, trend reports, kitted assets, and product data sheets.
- Mentored local personnel on best practices and protocols to maximize productivity.
- Wrote and distributed press releases to increase brand visibility.
- Generated new customers by optimizing business strategies and launching products to diversify offerings.
- Established content strategy to effectively engage target audiences.
- Improved website visibility through development and implementation of SEO strategies.
Nutrition Therapeutics
Project Coordinator
08.2018 - 08.2019
Job overview
- Kept projects on schedule by managing deadlines and adjusting workflows.
- Liaised between 6 departments to facilitate communication and keep appropriate parties updated on project developments.
- Supervised multiple projects from project start through delivery by prioritizing needs and delegating assignments.
- Established rapport and engaged with stakeholders to build lasting professional relationships.
- Assisted with onboarding 4 newly hired staff members and coached on task prioritization.
- Managed competing demands and professionally adapted to frequent change, delays and unexpected events.
- Verified quality of deliverables and conformance to specifications before submitting to clients.
- Monitored project progress, identified risks and took corrective action as needed.
Hello Bagel
Operations Consultant
10.2017 - 01.2018
Job overview
- Supervised client meetings to disseminate proper information and encourage participants to share ideas.
- Collaborated with clients to target issues and uncover methods that would increase operational efficiency.
- Implemented processes and procedures to improve overall efficiency in operations.
- Adapted quickly to changing project priorities and job specifications with analytical thinking and task prioritization skills.
- Cultivated interpersonal skills by building positive relationships with clients, over 10 client employees, and 3 client business partners.
- Used critical thinking to break down problems, evaluate solutions and make decisions.
- Proved successful working within tight deadlines and fast-paced environments.
- Worked flexible hours across night, weekend, and holiday shifts.
Wild Hare Hard Cider
Cellar Hand
01.2017 - 07.2017
Job overview
- Took over 15 samples every day to compare quality with specifications.
- Washed production lines and storage containers to maintain clean and efficient work areas.
- Participated in manually bottling, kegging, and labeling over 100 gallons of product.
- Kept operations in compliance with company, safety and legal requirements.
- Dumped, poured and loaded specified measurements of refined or unrefined materials into equipment or containers for further processing or storage.
- Helped managers make accurate decisions by tracking deviations from production targets with daily logs.
- Read temperature, flow, and other meters and documented information.
- Excellent communication skills, both verbal and written.
- Demonstrated high levels of initiative and creativity while tackling difficult tasks.
- Developed strong organizational and communication skills through volunteer activities.
- Used strong analytical and problem-solving skills to develop effective solutions for challenging situations.
- Demonstrated commitment to continual improvement and passion for learning.
- Participated in team projects, demonstrating collaborative and effective work practices.
- Cultivated interpersonal skills by building positive relationships with others.
- Managed time efficiently in order to complete all tasks within deadlines.
BR+A
Mechanical Designer
09.2014 - 01.2017
Job overview
- Researched customer design proposals and requests to evaluate feasibility, cost and maintenance requirements of designs.
- Supported design and construction of over 15 healthcare facility projects.
- Sketched outline designs and used CAD programs to create detailed designs and specifications.
- Developed CAD drawings to support early phase designs.
- Read and interpreted blueprints and created hundreds of engineering drawings and sketches.
- Developed construction drawings and supported team leads in construction of systems.
- Read and interpreted blueprints, technical drawings, schematics, and computer-generated reports.
- Completed detailed inspections of electrical and mechanical components to identify issues.
- Prepared reports and documentation for mechanical systems and processes.
- Researched new technologies related to mechanical engineering to improve designs and processes.
- Coordinated with team leads during installation of systems, machinery, and components.
- Used computer-aided design (CAD) software to create detailed drawings and schematics of mechanical systems.
- Identified mechanical problems and determined best solutions for correction.
BookHolders
Clerk
08.2012 - 07.2013
Job overview
- Provided quality clerical support through data entry, document management, email correspondence, and overseeing operation of office equipment.
- Recorded and stored over 200 incoming, new products to facilitate effective customer care.
- Informed and supported business leaders through consistent communication and administrative support duties.
- Fostered operational efficiency and compliance with company policies through effective coordination of office activities.
- Supported staff on special assignments and ad hoc projects.
- Assisted with onboarding of new employees.
- Utilized office management software to record and track customer information.
- Processed incoming and outgoing mail and packages according to established procedures.
Education
Virginia TechBlacksburg
Bachelor of Science from Mechanical Engineering
05.2014
University Overview
- Dean's List: Fall 2011, Fall 2012, Spring 2013, Spring 2014
- Relevant Coursework: Technical Writing & Operational Methods
- 3.07 GPA
- Capstone Project: Data Center Optimization, Team Lead facilitating a real world client relationship and timeline to deliver energy efficiency solutions.
Skills
- Market Analysis
- Audience Engagement
- KPI Monitoring
- Brand Development
- Communication and Writing Skills
- New Business Development
- Client Relationship Management
- Business Development
Availability
See my work availability
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Available
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morning
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evening
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Quote
Character cannot be developed in ease and quiet. Only through experience of trial and suffering can the soul be strengthened, ambition inspired, and success achieved.
Timeline
Digital Marketing Manager
Elevations Nation
06.2023 - 01.2024
Product Associate
Elevations Nation
08.2022 - 05.2023
Onboarding Specialist
Thriveworks
10.2021 - 07.2022
Co-Founder
Golden Scales
08.2019 - 03.2023
Brand Marketing Coordinator
Nutrition Therapeutics
01.2019 - 08.2019
Project Coordinator
Nutrition Therapeutics
08.2018 - 08.2019
Operations Consultant
Hello Bagel
10.2017 - 01.2018
Cellar Hand
Wild Hare Hard Cider
01.2017 - 07.2017
Mechanical Designer
BR+A
09.2014 - 01.2017
Clerk
BookHolders
08.2012 - 07.2013
Virginia Tech
Bachelor of Science from Mechanical Engineering
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