Summary
Overview
Work History
Education
Skills
Timeline
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Becka Clifton

Oceanside,CA

Summary

High functioning Operations and Sales Manager with a passion for people and processes. Possess elevated leadership qualities and ability to develop strong, integral teams. Tenacious approach to assessing business and succeeding by way of measurable and non-measurable results. Encouraging manager and analytical problem-solver with talents for team building, leading and motivating, as well as excellent customer relations aptitude and relationship-building skills. Proficient in using independent decision-making skills and sound judgment to positively impact company success. Dedicated to applying training, monitoring and morale-building abilities to enhance employee engagement and boost performance.

Overview

13
13
years of professional experience

Work History

General Manager

Van De Vort
08.2022 - Current
  • Developed and implemented strategies to increase sales and profitability, as well as strengthen community visibility and outreach.
  • Lead sales team to cultivate an ideal customer experience that exceeds expectations.
  • Recruit, hire and maintain high level employees that genuinely exude company vision and standards.
  • Train and develop staff through the lens of building and maintaining personal and authentic customer relationships.
  • Continually assess productivity, product assortment and staff performance to ensure unmatched customer service offerings and customer/employee culture.
  • Set and monitored monthly sales projections to support short and long-term organizational growth.
  • Plan quarterly events to drive additional revenue.

Studio Manager

Orangetheory Fitness
11.2020 - 06.2022
  • Managing client profiles and memberships daily and monthly.

  • Producing top revenue for studio via expanding active memberships and managing declines.
  • Create lasting relationships with guests that build loyalty and drive revenue.
  • Community engagement and generation of new leads.
  • Personal conversion rate of 60% or greater.
  • Train new staff on correct procedures, compliance requirements and performance strategies.
  • Provide feedback to sales staff and coaching staff to ensure elevated member experience.
  • Ensure an exceptionally clean facility to keep staff and members safe and healthy.
  • Foster positive working environment for all employees by encouraging staff members to voice opinions and concerns without fear of reprisal.
  • Implement effective social media strategies facilitate new business and promote patronage in existing customers.
  • Review stock counts and ordered items to control inventory.
  • Respond promptly to customer issues and resolve problems through effective communication and decision making skills.

Store Brand Leader

Anthropologie
09.2018 - 09.2020
  • Applied performance data to evaluate and improve operations, target current business conditions and forecast needs.
  • Recruited and retained top talent, with focus on completing timely performance evaluations, providing positive feedback and rewarding superior performance.
  • Created and sustained a team of dynamic, knowledgeable and passionate people.
  • Recruited, managed and motivated 60-member retail team to give every guest positive and memorable experiences.
  • Set and updated weekly work schedules to meet coverage demands by considering factors like expected customer levels, planned promotions and individual employee strengths.
  • Aligned inventory processes with demand projections to maximize organizational and budget efficiency.
  • Grew business by $1 million during first year in position
  • Had largest decrease in shrink throughout the entire company in 2019
  • Won countless district wide and company wide contests based on sales metrics and KPI's.
  • Created an inspiring, motivating, and positive culture for employees and customers
  • Recruited, hired and trained over 30 new team members in first six months and retained nearly all of them.
  • Set, enforced and optimized internal policies to maintain efficiency and responsiveness to demands.
  • Delivered positive results by controlling monthly operations budget and limiting financial discrepancies.
  • Provided guidance on policies and procedures to harmonize responses, provide appropriate investigation actions and reach resolution of grievances.

Apparel Department Manager

Anthropologie
06.2018 - 09.2018
  • Met and exceeded upsell goals by highlighting target merchandise with strategic promotional approaches.
  • Submitted reports to senior management to aid in business decision-making and planning.
  • Decreased inventory shrinkage, drive-off and daily cash discrepancies by closely monitoring daily operations.
  • Assisted Store Brand Leader in daily operations and overseeing of 100 member sales team.
  • Maintained focus during busy times and delegated tasks to employees to keep business running smoothly.
  • Coached employees and trained on methods for handling various aspects of sales, complicated issues and difficult customers.
  • Strengthened merchandising and promotional strategies to drive customer engagement and boost sales.
  • Helped customers complete purchases, locate items and join reward programs to promote loyalty, satisfaction and sales numbers.
  • Supervised end-to-end stock management, including examining incoming inventory, merchandising shelves and preventing shrink.

Operations Manager

Pacific Dental Services
12.2017 - 06.2018
  • Managed quality assurance program, including on-site evaluations, internal audits and customer surveys.
  • Strengthened performance metrics tracking and analysis to enhance tactical and strategic company plans.
  • Established and administered annual budget with effective controls to prevent overages, minimize burn rate and support sustainability objectives.
  • Identified and resolved unauthorized, unsafe or ineffective practices by inspecting procedural areas regularly.
  • Directed day-to-day operations focused on attainment of key business metrics, continuous improvement initiatives and 6-member team with related direct reports (including entire dental staff as well as front office staff).
  • Implemented policies and standard operating procedures for continuous improvement.
  • Built relationships with patients and managed accounts to drive revenue and profit.
  • Maintained constructive client and vendor relationships.
  • Accelerated efficiency of operations by controlling budgets, overseeing customer accounts, managing scheduling and driving meetings.
  • Compiled financial plans for patients based upon services needed
  • Provided excellent customer care to maintain and improve customer relations, strengthen loyalty and increase product and service sales.
  • Liaised with patients and addressed inquiries, appointment requests and billing questions.
  • Spearheaded marketing strategies and community participation

Operations Department Manager

Anthropologie
11.2010 - 12.2017
  • Oversaw and managed all incoming and outgoing inventory.
  • Ensured efficient and timely product flow from receipt to sales floor.
  • Upheld company standards and enforced product integrity.
  • Exemplified providing an unimagined customer experience.
  • Coached and developed large multi level sales team.
  • Provided tactful "in the moment" constructive feedback and/or positive reinforcement.
  • Directly inspire and uphold positive team morale.
  • Managed stockrooms and maintained cleanliness and organization.
  • Streamlined and upheld all back of house processes.
  • Strong Loss Prevention awareness and shrink avoidance.
  • Assessed business trends and results and took action to stay within profitable margins monthly, quarterly and yearly.
  • Directly report to and support Store Manager in all areas of business.

Education

No Degree - Psychology

Palomar Community College
San Marcos, CA

High School Diploma -

Vista Highschool
Vista, CA
06.2009

Skills

  • Strong prioritization abilities in everchanging environment
  • Providing feedback to ensure maximum performance motivation and results
  • Clear and elevated communication amongst peers, superiors and subordinates
  • Equal awareness globally and of self
  • Build and maintain positive and professional relationships
  • Problem resolution
  • Workflow planning
  • Team building
  • Extremely high pace and sense of urgency
  • Leadership and development
  • Excel in streamlining processes for highest level of efficiency
  • Operational improvement
  • Customer relations

Timeline

General Manager

Van De Vort
08.2022 - Current

Studio Manager

Orangetheory Fitness
11.2020 - 06.2022

Store Brand Leader

Anthropologie
09.2018 - 09.2020

Apparel Department Manager

Anthropologie
06.2018 - 09.2018

Operations Manager

Pacific Dental Services
12.2017 - 06.2018

Operations Department Manager

Anthropologie
11.2010 - 12.2017

No Degree - Psychology

Palomar Community College

High School Diploma -

Vista Highschool

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