Associate Publisher and VP Accessibility Marketing
Manhattan Beach,CALIFORNIA
Summary
Results-driven experienced marketing and sales executive with extensive experience in strategic leadership and operational excellence. Proven track record in driving growth, optimizing processes, and fostering team collaboration. Exceptional skills in strategic planning, financial management, and stakeholder engagement. Adaptable and reliable, consistently achieving high-impact results in dynamic environments such as startups.
Proven experience driving user acquisition, audience growth, and engagement on social media, shopper, accessibility, travel and hospitality marketing as well as event marketing.
Strategic, startup and analytical mindset, utilizing AI and data to inform decisions but also socially creative and resourceful.
Marketing, strategy and social media management for retail and branding (building, implementing, hands on keyboard and scaling social marketing activations) for both B2B and B2C. Consultative and proven omnichannel partnership sales, providing clients and agencies with strategic solutions with verifiable sales measurements ROI, AI and shoppability. Including: paid and organic social media, creators and NIL student athlete influencers, shopper marketing, branded content, brand sites, sweepstakes, conversational commerce (BOTS), managed platforms, SAAS, advocacy marketing, activations, native content, experiential, OOH, alternative and new media.
Overview
19
19
years of professional experience
Work History
VP Accessibility Marketing + Associate Publisher
TravelAbility & Accessible Journeys Magazine
01.2024 - Current
Doubled advertisers, sponsors and billings!
Built circulation, expanded capabilities, established partnerships, implemented, benchmarked measurements, research, reporting, CRM, edit calendar and provided digital advertising foundation for continued success for Accessible Journeys and for the launch of FashionAbility Digital Magazine.
Established DMO, travel, accessibility tech digital advertising as recurring partners and media relationships.
Hands on keyboard for TravelAbility Emerging Market Summit, sponsorship sales, partnerships and managed events for Destination International and INNOVATEAble events.
Cultivated strong relationships with key stakeholders, including customers, vendors, regulators, and community leaders to promote collaboration and long-term success.
Sales Director, Social Commerce and Solution Expert
Aki Technologies/Inmar Intelligence
06.2020 - 11.2023
Digital, social media and creator/influencer, bot, sweepstakes, brandsite arm of Inmar Intelligence
Won paid social media, influencer marketing for shopper activations for Pharmavite, Red Bull, Del Monte, Dole, Bumblebee, Burt's Bees, Sealy, Clorox, Hidden Valley Ranch, Blue Diamond Growers, BuzzBalls
Solution expert for Aki Technologies digital sales partners and hunter for new non endemic (beyond CPG) such as Sealy, entertainment and emerging brands
In-depth knowledge and understanding of social media platforms, social audiences and how each platform can be deployed in different scenarios with creativity
In-depth knowledge of social influencer/creators best practices and strategies
Enhanced customer satisfaction with a focus on fostering long-term relationships, consistently addressing client needs, and providing exceptional service.
Created innovative sales strategies through monitoring and evaluating market trends and competitive offerings.
Negotiated high-value contracts with key clients, ensuring mutually beneficial outcomes for all parties involved.
Boosted sales revenue by developing and implementing strategic sales plans and initiatives tailored to the organization''s goals.
Contract Key Account Consultant
Obviously Social
05.2019 - 10.2019
Entertainment category domestic influencer marketing strategy, sales, positioning, implementation and launch for IG and TikTok
Senior Account Director: CA, AZ, CO, WA, UT and OR
Ripple Street/House Party
01.2012 - 03.2019
Exceeded sales goals for entertainment, CPG in managed platform social media, peer to peer, sampling, advocacy experiential marketing and activations for all Western States.
Account Executive LA and SD
PPW Sales
01.2010 - 01.2012
All AARP properties: AARP.org/AARP Ad Network/AARP the Magazine/the Bulletin
Broke and grew Allergen to $2.5 million in billings across all platforms!
Exceeded sales targets consistently by identifying new business opportunities and creating customized solutions for clients.
Regional Account Executive for LA and SD
SIKIDS.com/SPORTS ILLUSTRATED KIDS/SI TEEN/TIMEFORKIDS.COM/TIME FOR KIDS
11.2005 - 11.2009
Grew entertainment business over 46% in 2009 on sikids.com and over 250% in print during a very difficult economy and challenged kid's market
Exceeded sales targets consistently, earning recognition for outstanding performance and contributing to overall team success.
Education
BA - Communications
California State at Fullerton
Skills
Strategy, Media and Accessibility Marketing
Social Media Strategy and Hands on Keyboard Implementations
Marriage and Family Therapist at Jill Fishman Marriage And Family Therapy IncMarriage and Family Therapist at Jill Fishman Marriage And Family Therapy Inc