Summary
Overview
Work History
Education
Skills
Websites
Accomplishments
Freelance
Languages
Timeline
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Becker Merizalde

New York,NY

Summary

Professional with strong experience in creative strategy. Known for delivering impactful solutions and fostering collaboration within teams. Expertise in developing innovative campaigns, leveraging market insights, and adapting to evolving project needs. Highly valued for reliability, adaptability, and results-driven mindset.

Overview

9
9
years of professional experience

Work History

Creative Strategist Manager

QGroup Results Now LLC
06.2023 - Current
  • Spearheaded creative strategies for over 30 campaigns, focusing on developing unique brand narratives and engaging content that connects with audiences on a deeper level.
  • Used broader knowledge about digital landscape to inform creative partners and broader groups on cutting edge media opportunities.
  • Partnered with design to shape strategic and creative output of growth channels.
  • Boosted campaign performance by developing engaging and persuasive copy for print, digital, and social media platforms.

Creative Project Coordinator (Contract)

Paramount
08.2022 - 02.2023
  • Coordinated cross-functional teams to execute creative projects from concept to delivery, ensuring all project objectives were met.
  • Enhanced team productivity by coordinating tasks, delegating responsibilities, and monitoring progress.
  • Resolved conflicts among team members diplomatically, fostering a harmonious work environment conducive to productivity.
  • Served as the primary point of contact between internal departments and external clients, maintaining open lines of communication throughout the entire project process.

Campaign Management Coordinator (Contract)

Warner Media
01.2022 - 08.2022
  • Coordinated marketing projects through conceptual planning, schedule management, and final implementation.
  • Enhanced customer satisfaction levels by addressing concerns promptly and implementing tailored solutions.
  • Optimized workflows to drive increased efficiency across all departments by analyzing processes and recommending improvements.
  • Formulated strategic plans that aligned with overall company objectives, translating into measurable goals for each department under my supervision.

Advertising Account Executive (Contract)

Dieste Media
06.2021 - 12.2021
  • Developed and implemented innovative marketing strategies and proposals to meet client objectives, focusing on increasing brand awareness and engagement.
  • Conducted market research to stay up-to-date on industry trends, competitive landscape analysis, and emerging consumer behaviors impacting client campaigns.
  • Assisted in the development of agency marketing materials and case studies that showcased successful campaigns executed for existing clients, attracting new business prospects.

Social Media Marketing Intern

1800Business Cards
01.2021 - 04.2021
  • Assisted in developing and implementing social media marketing campaigns to increase brand awareness.
  • Supported branding, digital marketing messaging, and advertising campaigns by engaging with followers on various social media platforms.
  • Increased brand visibility by crafting and implementing creative social media campaigns.

Marketing Assistant

La Flor Spices Company
10.2015 - 03.2019
  • Conducted market research and analyzed consumer data to identify trends and insights that informed marketing strategies.
  • Created engaging content for Pinterest, Facebook, and Instagram.
  • Increased brand awareness by implementing targeted marketing campaigns and social media strategies.

Education

Postgraduate - Corporate Communications and Branding

Universidad Tecnologica Ecotec
Guayaquil, EC

Undergraduate - Marketing & Communications

Universidad Tecnologica Ecotec
Guayaquil, EC

Skills

  • Branding & Positioning
  • Digital Marketing
  • Content Strategy & Copywriting
  • Creative Direction & Development
  • Project Coordination & Management
  • Social Media Management & Engagement
  • Email Marketing (Mailchimp)
  • AI Tools for Marketing and Content Creation
  • Tools: Asana, Mondaycom, Google Suite, Jira
  • Visual storytelling
  • Strategic Thinking
  • Design thinking
  • Content Strategy
  • Excellent Communication
  • Team Collaboration

Accomplishments

  • Spearheaded initiatives for clients like Paulie Dahl, growing TikTok followers to 700k and successfully launching an e-commerce website.
  • Increased social media engagement with clients, achieving 30k+ and 70k+ followers on TikTok.
  • Consistently developed engaging copy for digital campaigns, leading to increased click-through rates and higher customer engagement.
  • Successfully worked on campaigns for high-profile clients such as Goya Foods and Dunkin' Donuts, tailoring strategies to connect with Spanish-speaking audiences, leveraging bilingual skills and cultural insights to resonate with target demographics.

Freelance

Spearheaded creative and marketing initiatives for a diverse range of clients, from for-profits to non-profits, focusing on brand development and digital marketing., Developed and executed social media campaigns, growing follower counts and engagement rates, including a project that achieved 700k followers on TikTok., Created comprehensive marketing plans and multi-channel campaigns to drive brand awareness and customer acquisition, blending creativity with strategic insights., Planned and executed client events as part of integrated marketing campaigns, ensuring successful launch parties, promotional events, and community engagement activities., Leveraged AI tools to enhance marketing strategies and content creation, resulting in more efficient and effective campaigns.

Languages

English
Native or Bilingual
Spanish
Native or Bilingual

Timeline

Creative Strategist Manager

QGroup Results Now LLC
06.2023 - Current

Creative Project Coordinator (Contract)

Paramount
08.2022 - 02.2023

Campaign Management Coordinator (Contract)

Warner Media
01.2022 - 08.2022

Advertising Account Executive (Contract)

Dieste Media
06.2021 - 12.2021

Social Media Marketing Intern

1800Business Cards
01.2021 - 04.2021

Marketing Assistant

La Flor Spices Company
10.2015 - 03.2019

Undergraduate - Marketing & Communications

Universidad Tecnologica Ecotec

Postgraduate - Corporate Communications and Branding

Universidad Tecnologica Ecotec
Becker Merizalde