As a seasoned Marketing Coordinator that possess extensive knowledge in creative strategy, copywriting, and project management. Excellent attention to detail and remarkable critical thinking skills enable to deliver high-quality work efficiently. With five years of experience as a results-driven Copywriter, proven track record of providing client-focused service, managing projects, and generating impactful business content. Excellence in leadership, aligning goals across teams and external agencies. Additionally, talent for cultivating and retaining key client relationships and business partnerships, while leveraging a creative mindset and storytelling abilities.
Hi, I’m
BECKER MERIZALDE
Ozone Park,NY
Summary
Overview
8
years of professional experience
1
Certification
Work History
Freelance
Copywriter
03.2023 - Current
Job overview
- Produced original, creative content for promotional advertisements and marketing materials.
- Wrote advertising copy for online content, adhering to employers' overarching brand identity and personality.
- Customized brand message to reach and capture target audience interest and drive engagement.
- Wrote social media outreach posts on both informational and promotional topics.
- Collaborated with creative director and copywriting team in completing client projects from planning to on-time completion of quality deliverables.
- Edited content produced by senior executives, modifying text to conform to company-wide branding standards and publication guidelines.
- Developed compelling website copy to effectively communicate services, mission, and value proposition.
- Crafted engaging content that highlighted competitive advantages and resonated with target audience.
- Created captivating copy for promotional materials, including event websites, social media campaigns, and press releases.
- Successfully generated excitement and drove attendance through engaging and persuasive content.
- Developed persuasive copy for marketing materials, brochures, and online campaigns.
- Simplified complex information to articulate benefits of insurance plans and build trust with potential customers.
- Created compelling property descriptions, sales brochures, and website content.
- Showcased unique features and advantages of properties to appeal to potential buyers and increase interest.
- Collaborated with restaurant owners and managers to develop enticing menu descriptions, website content, and social media campaigns.
- Emphasized culinary experience, highlighted unique offerings, and enticed customers to visit or order.
- Collaborated with bloggers and YouTubers to develop engaging scripts, articles, and sponsored content.
- Captured brand voice, crafted compelling narratives, and optimized content for search engines to maximize reach and engagement.
Paramount
Creative Project Coordinator
08.2022 - 01.2023
Job overview
- Maintained timeline and budget guidelines for daily operations and all projects
- Handled client communications and led meetings, providing clear direction and consistent updates on design progress
- Managed and mentored internal team of digital designers and extended team of regular freelance designers
- Scheduled and facilitated meetings between project stakeholders to discuss deliverables, schedules and conflicts
- Maintained open communication by presenting regular updates on project status to customers
- Created standards and templates to use as reference for all journeys as personalized journeys and testing scale
- Coordinated with social media, public relations and other teams to execute product introductions
- Worked closely with in-house design team to develop visuals for content
- Maintained high level of understanding of industry standards and trends
- Created documentation outlining research findings for use by project managers, customers and other marketing staff to make accurate decisions about future plans
- Experience with Marketing Operations or Campaign Management
- Evaluated and contributed to creative team ideas and translated into actionable project plans
- Demonstrate strong creative problem solving, project management, analytic, and decision-making skills
- Managed campaigns with specific focuses in order to meet customer needs and creative visions
- Collaborated with outside agencies to manage project progress and milestones
- Developed strategic communication and marketing plans.
- Coordinated teams of design and implementation professionals to manage all project objectives.
Warner Media/HBO Max
Campaign Management Coordinator
03.2022 - 08.2022
Job overview
- Worked on big production projects such as films and tv shows for HBO Max and other projects within Warner Media
- Was part of highly-efficient administrative team through ongoing coaching and professional development opportunities
- Organized spaces, materials, and catering support for internal and client-focused meetings
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral
- Met deadlines, exceeded expectations, and effectively rolled out media campaigns
- Built and strengthened strategic relationships with vendors, advertising agencies, and leading industry partners
- Directed marketing projects through conceptual planning, schedule management, and final implementation
- Developed creative presentations, trend reports, kitted assets, and product datasheets
- Monitored front areas so that questions could be promptly addressed
- Organized meetings for executives and coordinated availability of conference rooms for participants.
Platform Media Freelance
Marketing Coordinator
10.2021 - 02.2022
Job overview
- Basis worked on company projects such as profit and nonprofit organizations
- Organized logistics for marketing and proposal strategy meetings
- Created press releases and announcements, newsletter articles, and website copy
- Tracked and reported on marketing campaign responses
- Set up, completed, and tracked customer surveys for local, regional, and national campaigns
- Worked closely with product development teams to create and maintain marketing materials for sales presentations and client meetings
- Managed team calendars and scheduled events for multiple staff members
- Assisted with designing and implementing test plans to understand drivers of response and value on creative assets and campaign strategies
- Wrote copy that maintained compliance with corporate and legal guidelines
- Wrote and prepared creative assets by applying excellent communication, project management, and planning abilities to produce crisp, fresh collateral
- Developed fresh, crisp content to diversify current promotional options
- Organized contacts and orchestrated innovative marketing campaigns to boost awareness, engagement, and sales
- Coordinated resources to craft marketing plans for product launches and events
- Answered general marketing department inquiries by email, phone, and mail
- Coordinated creation and deployment of videos, social media posts, and other marketing collateral
- Assembled and coordinated marketing materials preparation, printing, binding, shipping, and delivery
- Planned and executed internal and external marketing events
- Created professional business correspondence, spreadsheets, and presentations
- Proofread marketing documentation to check for spelling, grammar, and syntax errors
- Assisted with the development of event strategies and tactical plans to promote the accomplishment of marketing goals
- Created press releases and announcements, newsletter articles, and website copy.
Dieste
Advertising Account Executive
06.2021 - 10.2021
Job overview
- Worked on brand account teams such as Dunkin Donuts and Goya Foods
- Communicated regularly with territory, regional and strategic managers for daily support and strategic planning for accounts
- Developed strong relationships with advertisers and negotiated pricing following established procedures
- Evaluated consumer preferences and behaviors, combined with market trends and historical data, to adjust and enhance campaigns
- Achieved profitability goals by developing and implementing all commercial activities
- Planned and implemented studies to assess market conditions and evaluated results to enhance marketing campaigns
- Directed marketing projects at all stages, including conceptual planning, schedule management and final implementation
- Created and presented media and advertising packages to prospective customers
- Conducted market research to attract clients in new territories
- Sold non-traditional advertising in niche publications, commercial publications, digital platforms, and direct mail formats
- Conducted research to analyze customers' behavior, including preferences, trends and purchasing habits
- Created documentation outlining research findings for use by project managers, customers and other marketing staff to make accurate decisions about future plans
- Developed campaigns and specific marketing strategies for clients.
businesscards
Social Media Marketing Intern
02.2021 - 05.2021
Job overview
- Using social media marketing tools to create and maintain company's brand
- Interacting with customers and via company's social media accounts
- Researching social media trends and informing management of changes that are relevant to company's marketing activities
- Oversee day-to-day management of campaigns and ensure brand consistency
- Facilitate scaling brand and company awareness through various social media channels
- Work with brand to create and implement social media strategies monthly
- Supervise all aspects of social media interaction between customers and company, and ensure positive customer service experience
- Create actionable plans to both grow and maintain followers through popular social media platforms such as Twitter, Facebook, Pinterest, YouTube, and
- Contributed to mock-ups, email campaigns and social media content
- Supported branding, digital marketing messaging and advertising campaigns by engaging with followers on various social media platforms.
- Experience in executing successful email marketing campaigns
- Familiarity with email marketing platforms, specifically Mailchimp
- Expertise in creating engaging and effective email content
- Ability to segment email lists and target specific audience segments
La Flor Spices Company
Marketing Assistant
10.2015 - 03.2019
Job overview
- Developed campaigns and specific marketing strategies for clients
- Studied demographic data to determine optimal targets, competitor offerings, and tactics for persuasion
- Coordinated with social media, public relations, and other teams to execute product introductions
- Worked closely with all product development departments to create and maintain marketing materials for sales presentations and client meetings
- Identified appropriate marketing channels and target customers for campaigns
- Maximized advertising efforts by developing content for media relations, corporate communications, and social media posts
- Came up with unique and innovative ideas for product branding Collaborated with team members to help expand marketing channels
- Utilized market trends and target audience statistics to effectively and appropriately market products.
Education
Universidad Tecnologica EcotecGuayaquil, Ecuador
Master of Science from Corporate Communications and Branding
11.2023
University Overview
Universidad Tecnologica EcotecGuayaquil, Ecuador
Bachelor of Science from Communications: Advertisement & Marketing w/ mention, Business Communication
12.2020
University Overview
Unidad Eduacativa Bilingual Moderna SPV High SchoolGuayaquil, Ecuador
High School Diploma
01.2012
University Overview
Skills
- Branding
- Digital marketing
- Media Relations
- Social Media Management
- Bilingual
- Business communications digital
- Content generation
- Social media engagement
- Creative and innovative
- Content Strategy
- Email Marketing
- Promotional Marketing and Advertising
- Copy Editing
- Creative Direction
- Marketing Campaign Support
- Advertisement Development
- Email Communication
- Creative Development
- Social Media Content Writing
- Brand Messaging
- Storytelling
- Copywriting
- Marketing and advertising
- Email blasts and newsletters
- Media relations
- Project Management
- Communications management
- International marketing
- Content Development
- Social Media Content
- Consistent Brand Messaging
Certification
Certified Interpreter, Cyracom
Languages
English
Native or Bilingual
Spanish
Native or Bilingual
French
Limited Working
Timeline
Copywriter
Freelance
03.2023 - Current
Creative Project Coordinator
Paramount
08.2022 - 01.2023
Campaign Management Coordinator
Warner Media/HBO Max
03.2022 - 08.2022
Marketing Coordinator
Platform Media Freelance
10.2021 - 02.2022
Advertising Account Executive
Dieste
06.2021 - 10.2021
Social Media Marketing Intern
businesscards
02.2021 - 05.2021
Marketing Assistant
La Flor Spices Company
10.2015 - 03.2019
Universidad Tecnologica Ecotec
Master of Science from Corporate Communications and Branding
Universidad Tecnologica Ecotec
Bachelor of Science from Communications: Advertisement & Marketing w/ mention, Business Communication
Unidad Eduacativa Bilingual Moderna SPV High School
High School Diploma
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