Becki Krassinger

• Developed marketing strategies to enhance brand visibility and customer engagement.
• Collaborated with cross-functional teams to execute product launches and promotions.
• Coordinated with sales teams to align marketing initiatives with business objectives.
• Trained and mentored junior marketing staff on best practices and tools usage.
• Created comprehensive reports on campaign performance metrics to identify areas of improvement.
• Assisted in the development of annual budgets for marketing activities and monitored expenses accordingly.
• Managed marketing budgets and allocated resources for maximum impact and efficiency.
• Mentored junior marketing staff, fostering skills development and professional growth.

• Lead, mentor, and motivate a diverse team of marketing professionals to achieve departmental goals.
• Develop and implement comprehensive marketing strategies aligned with organizational objectives and market trends.
• Collaborate with senior management to define marketing goals and key performance indicators (KPIs).
• Overseas the planning, execution, and evaluation of multi-channel marketing campaigns, ensuring alignment with target customer segments.
• Work closely with sales, product management, and other departments to ensure alignment and support for marketing initiatives.
• Develop and manage the marketing budget, ensuring effective allocation of resources across various initiatives.
• Prepare and present regular reports on marketing performance, campaign effectiveness, and ROI to senior management.
• Stay abreast of industry trends, emerging technologies, and best practices in marketing to drive innovation within the team.
• Encourage a culture of creativity and experimentation to explore new marketing approaches and channels.
• Proven track record in driving market growth through sales development efforts and employing direct-to-customer marketing campaigns, leveraging advanced marketing technology (martech) to optimize outreach and engagement.
• Skilled in identifying customer needs and translating insights into actionable marketing strategies that enhance brand visibility and customer engagement.

Managed a newly formed team of four marketing professionals.

Lead the team to focus on creating a memorable and positive customer experience by incorporating validated buying motivators into marketing programs.

Directs and oversees the development of broadly defined execution tactical plans, inclusive of direct and digital marketing tactics.

Responsible for advertising and promotional budget, while maximizing return on investment.

Closely monitors KPIs to ensure marketing goals are on target, or adjusts plans accordingly.

Identify and implement cost-saving process improvements.

Strengthen and maintain collaborative relationships with key stakeholders to align and achieve objectives and goals.

• Team Lead for aligning team members for special projects and organizing deliverables to provide to management.
• Established focused programs through leading cross-functional teams to develop results-oriented programs disseminated through multiple marketing channels, including direct, digital, and tradeshows.
• Continuous communication with sales teams to ensure the effectiveness of sales and marketing campaigns, identify regional/account-specific needs, understand growing market trends, and the competitive landscape.
• Developed and executed creative, customer-centric integrated marketing communication plans aligned with the market segment segments to reach target audiences through their buying journey

• Team Lead for aligning team members for special projects and organizing deliverables to provide to management.
• Established focused programs through leading cross-functional teams to develop results-oriented programs disseminated through multiple, global marketing channels including direct, digital and tradeshow channels.
• Continuous communication sales force to ensure effectiveness of sales and marketing campaigns, identify regional/account specific needs, understand growing market trends, and competitive landscape.
• Developed and executed creative, customer-centric integrated marketing communication plans aligned within the market segment to reach target audience throughout their buying journey.

• Managed the development, communication and execution of comprehensive national sales and marketing campaigns.
• Supported North American Field Representatives, including product training, support on sales calls, business plan creation and product support.