REBECCA CATTANEO

• Spearheaded marketing initiatives for Johnson and Johnson Innovation, leading enhanced brand recognition and portfolio growth through omnichannel regional campaigns while managing 13 direct reports
• Ensure consistent brand messaging, to expand awareness, retention, and portfolio growth on behalf of Johnson and Johnson Innovation.
• Recruited, hired, and trained initial personnel, working to establish key internal functions and outline scope of positions for new organization.

• Developed and executed GTM strategy for college football and Big Ten network launch with budgets up to $5M.
• Day-to-day account lead overseeing budget, scope, project bids, and contracts for domestic brands ensuring client satisfaction.
• Increase YOY total viewership by 13% & 8% in 18-49 age range, resulting in the most successful football brand campaign on FS1.
• Led the first-ever-cross company FS1 digital video series, supervising content creation & distribution efforts that garnered 1.8M+ views establishing strong digital presence and viewer base.

• Led development of sponsorships and project management of strategy, activation, digital, and experiential marketing related to client’s NFL portfolio.

▪ Evaluated and led all sponsorship and advertising opportunities from 20K – 5M+ such as creative strategy, direct marketing, and outdoor & broadcast marketing to drive brand vision, relevance, and consumer engagement online and offline.
▪ Maximized value of existing assets to increase sponsorship revenue by optimizing activation; increased portfolio by 1M+
▪ Developed a digital platform partnering with 14 NFL players using social channels to promote the “Salute to Service” campaign.
▪ Managed daily contact with clients, including the status of projects, opportunity recommendations, and annual strategies.
▪ Negotiated contracts and deal terms for sports sponsorships with 5+ NFL teams, NFL League, and 15+ NFL athletes.

• Owned consumer marketing strategies and customer journey across retail, events, brand activations, and customer loyalty programs, enhancing customer engagement and loyalty.
• Directed Sony Electronics’ presence in sports industry and managed 25+ partnerships and 4+ Arena partnerships increasing brand visibility.
• Evaluated and negotiated and secured sponsorships and co-marketing partnerships with teams, arenas, and athletes handling contracts with budgets ranging from $50K to $10M+, optimizing investment and fostering lucrative partnerships.
• Designed, pitched, and executed B2B/B2C brand and digital assets generating 104M+ impressions annually.
• Facilitated cross-functional teams in implementation of sports sponsorship platforms, achieving cost savings and maximizing investments between $100K and $2.1M.
• Lead NA retail field marketing events for SONY retail stores, creating incentive programs and producing onsite events.
• Developed retail marketing collateral for out-of-home media, retail displays, and banner ads reaching audience of 5M+.
• Spearheaded planning and execution of integrated event and marketing campaigns in collaboration with key stakeholders including radio and television stations, regional sales partners, and business partners such as Best Buy, Amazon, etc.