Summary
Overview
Work History
Education
Skills
Timeline
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Becks DeVries

Seattle,WA

Summary

Hi, I’m Becks—a Social Media Strategist with 8+ years of creating scroll-stopping content and building communities that actually care. From niche subreddits to front-page moments, I blend deep internet fluency with smart strategy to craft campaigns that feel native, spark conversation, and drive real engagement.

Overview

6
6
years of professional experience

Work History

Senior Social Strategist - Jordan | @jumpman23

Kinesso
04.2024 - Current
  • Managed all aspects of @jumpman23’s social media presence, overseeing content strategy and operations across platforms to ensure consistent, high-impact engagements.
  • Developed and executed platform-specific social media strategies tailored to audience behavior, content formats, and campaign objectives.
  • Led collaboration with the paid social team to identify and amplify high-performing organic content, optimizing reach and engagement.
  • Directed global and geo-specific campaign creation in partnership with the media team, leveraging platforms like Twitch, Reddit, Google, and Snapchat to expand brand reach.
  • Championed platform innovation, identifying first-to-market opportunities and spearheading the activation of Jordan’s voice across channels.
  • Led real-time community engagement with Jordan athletes during key performance windows, driving live sports moments and campaign milestones.
  • Managed the end-to-end process of testing and publishing all organic content, ensuring flawless execution with speed and precision.
  • Directed active social listening efforts, identifying real-time engagement opportunities around NBA and WNBA broadcasts and culturally relevant moments with strong brand affinity.

Social Strategist - Jordan | @jumpman23

Kinesso
10.2022 - 04.2024
  • Managed daily operations and content strategy for @jumpman23 across all social platforms, ensuring consistent presence.
  • Drove platform innovation by identifying first-to-market opportunities and inspiring new ways to activate Jordan’s voice across channels.
  • Executed real-time community engagement with Jordan athletes during key performance windows, amplifying live sports moments and campaign milestones.
  • Owned end-to-end testing and publishing of all organic content, ensuring speed, precision, and operational excellence.
  • Conducted active social listening to surface timely engagement opportunities, especially around NBA and WNBA broadcasts and culturally relevant moments with strong brand alignment.

Social Media Specialist- Organic | Paid

Zumiez
04.2021 - 10.2022
  • Led all marketing efforts across Zumiez’s paid and organic social media channels, including Instagram, TikTok, Twitter, Facebook, Pinterest, YouTube, LinkedIn, Twitch, and Discord.
  • Owned end-to-end strategy and execution of influencer programs, from talent sourcing to campaign performance analysis.
  • Partnered with brand collaborators and internal buying teams to develop and maintain monthly content calendars aligned with business goals.
  • Drove awareness and engagement around national events by collaborating with the Events team on integrated promotional campaigns.
  • Built, nurtured, and scaled digital community engagement across platforms, strengthening brand loyalty and user participation.
  • Defined and evolved the Zumiez brand voice using insights from customer lifecycle data, both qualitative and quantitative.
  • Created and optimized 1–3 year strategic forecasts for social media growth, channel performance, and audience development.

Digital Marketing Coordinator - Social Media

Zumiez
04.2019 - 04.2021
  • Supported the execution of all marketing initiatives across Zumiez’s social media channels—both paid and organic—including Instagram, TikTok, Twitter, Facebook, Pinterest, YouTube, LinkedIn, Twitch, and Discord.
  • Increased brand visibility by producing engaging, platform-native content that drove audience interaction and organic reach.
  • Contributed to the development and implementation of a holistic content strategy aligned with digital marketing goals.
  • Partnered with brand collaborators and internal buying teams to build and manage monthly content calendars across channels.
  • Collaborated with the Events team to plan, promote, and execute high-impact national events, integrating social media campaigns for maximum reach.

Education

Bachelor of Arts - Public Realtions

DePaul University
Chicago, IL
05-2018

Skills

  • Social Media Strategy
  • Brand Building
  • Team Leadership
  • Content Development
  • Project Management
  • Client Relationship Management
  • Content Curation
  • Campaign Optimization Analysis
  • Trend Analysis
  • Creative Storytelling
  • Community Management
  • Partner Collaboration

Timeline

Senior Social Strategist - Jordan | @jumpman23

Kinesso
04.2024 - Current

Social Strategist - Jordan | @jumpman23

Kinesso
10.2022 - 04.2024

Social Media Specialist- Organic | Paid

Zumiez
04.2021 - 10.2022

Digital Marketing Coordinator - Social Media

Zumiez
04.2019 - 04.2021

Bachelor of Arts - Public Realtions

DePaul University

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