Becky Bloechle
Northville,MI
Summary
Highly motivated professional with a strong work ethic, adaptability, and exceptional interpersonal skills. Recognized as a versatile leader who drives results in a collaborative and inclusive manner. Known for innovative thinking and strong communication skills.
Overview
2025
2025
years of professional experience
Work History
Vice President - Enrollment Management
Salon Professional Education Company (SPEC)
03.2022 - Current
- Guide franchise's enrollment management by providing executive leadership and collaborating with counterparts in admissions, financial aid, marketing, and education departments to meet institutional enrollment targets.
- Develop enrollment strategies to increase student applications and improve yield rates, resulting in a boost of 11% in total student enrollment.
- Direct marketing and admissions cross-functional teams to create effective multi-channel recruitment initiatives that boosted brand recognition and student enrollments
- Optimize outreach strategies through analysis of market trends, demographic data and competitive positioning
- Write and distribute a monthly newsletter highlighting the admissions team’s accomplishments across the 30-location franchise, fostering collaboration and idea sharing by showcasing success stories, best practices, and innovative recruitment strategies
- Planned and executed internal events for the franchise network, overseeing logistics, scheduling, and communications for 300+ attendees to enhance teamwork and strategic alignment
- Represent the franchise at industry events, conferences, and networking opportunities to enhance brand visibility
- Cultivate an atmosphere of inclusion and creativity, contributing to higher levels of student/staff satisfaction as well as strengthening institutional reputation
- Present regular reports to the Board and senior leadership on enrollment trends, progress toward goals, and areas for improvement drives data-informed decision-making institution-wide.
Franchise Director of Admissions
Salon Professional Education Company
- Provide ongoing professional development and national training initiatives for the admissions teams across all 30 locations, resulting in improved staff performance and continuous year-over-year enrollment increases.
- Lead and manage the admissions department, overseeing a team of 45 admissions counselors, administrative staff, and recruitment specialists to meet annual enrollment targets.
- Conduct final interviews for admissions staff candidates, assessing qualifications, cultural fit, and alignment with departmental goals to ensure the selection of high-performing, student-focused team members.
- Develop and monitor admissions policies, ensuring compliance while maintaining a fair and ethical admissions process.
- Oversee and optimize CRM systems to track prospective students, manage inquiries, and monitor communication across multiple channels, ensuring a personalized and efficient applicant experience.
- Analyze admissions data and market trends to forecast enrollment numbers, adjust outreach strategies, and improve applicant conversion rates.
- Identified system improvement areas by analyzing consumer feedback from diverse sources.
- Attend regular operations meetings to contribute to strategic planning, aligning admissions goals with broader organizational objectives, and ensuring coordinated efforts across departments for optimal performance and growth.
Director of Admissions
Multimedia Makeup Academy
TROY, MI
07.2021 - 02.2022
- Developed and implemented strategies for recruitment and admissions of new students.
- Strategized a comprehensive plan to effectively meet annual sales targets in accordance with organizational strategies.
- Implemented automated workflows, forms, and templates to streamline admissions processes and increase effectiveness.
- Managed team success through tracking and analysis of data, consistently exceeding conversion metrics
- Developed targeted communication strategies for various demographic groups and personas in collaboration with marketing team, resulting in increased lead conversion from website and marketing campaigns.
- Led a team with an authentic management style, fostering clear communication and promoting creative collaboration
- Developed new partnerships with local financial institutions to enhance financial assistance options
- Collaborated with operations team to develop strategies for acquiring new business and generating revenue for The Academy while ensuring maximum enrollment.
Admissions Representative
MIAT College of Technology
CANTON, MI
02.2020 - 07.2021
- Cultivated strong business relationships in the assigned market through a range of communication channels, including research, appointments and phone calls to schedule presentations.
- Developed relationships with high schools, counselors, and community organizations to promote college awareness.
- Scheduled appointments for prospective students, facilitating both zoom and in-person on-campus interviews.
- Evaluated prospective students' interest, desire, motivation, family support, and academic background to provide recommendations to the admissions committee
- Managed incoming inquiries from prospective students via phone calls, emails, text messages or social media platforms.
- Complete all required forms for enrollment, schedule Financial Aid appointment and follow-up to ensure that financial aid packaging is complete
- Consistently provided precise and punctual daily and weekly activity reports.
Sales Representative
University of Michigan, ICLE
ANN ARBOR, MI
07.2019 - 01.2020
- Created effective sales strategies for both outbound phone and in-person sales calls to meet revenue objectives
- Coordinated with customer support to track calls made and follow-up status, while maintaining detailed progress reports of department sales
- Provided guidance and support to customer service representatives, enabling them to effectively contribute towards meeting sales goals.
- Acted as the primary liaison between major law firms and the company, fostering sales growth, offering continuous support for inquiries and training needs, and playing a key role in departmental retention initiatives.
- Scheduled and supervised in-person training sessions with high-profile companies to increase product adoption rates.
- Planned and attended ICLE events, providing on-site demonstrations of ICLE products and setting up exhibits and displays
- Responding to high volumes of customer inquiries via phone, e-mail, and social media while providing support and training for the ICLE website.
Inside Sales Manager
Morse Moving
Romulus, MI
02.2018 - 06.2019
- Engaged customers by building accurate quotes and qualifying customers’ unique needs.
- Developed new sales opportunities from leads generated by marketing campaigns.
- Kept a complete record of all sales-related activities in CRM system - Movers Suite.
- Communicated with customer service, operations departments, and management to ensure any issues were handled to
the customer’s satisfaction. - Supported outside sales team by setting appointments to fulfill capacity for all local branches, including Romulus,
Lansing, Traverse City, and Indianapolis. - Managed capacity to maximize potential new business while ensuring prior booked business was serviced. Provided
daily reports to employees.
Disability Service Coordinator
Concordia University, Ann Arbor
ANN ARBOR, MI
01.2014 - 01.2017
- Conducted individualized intake meetings for 100+ new and returning students to offer ongoing disability services
- Conducted individual consultations to identify necessary accommodations compliant with current disability regulations
- Attended local and regional disability conferences and continuing education seminars, educating university faculty and staff on disability law, procedures, and successful implementation of positive modifications in the classroom
- Devised an innovative exam proctoring system for the university that elevated student campus support services
- Oversaw and maintained the exam proctoring program by recruiting, hiring, training, and supervising a team of paraprofessional proctors
- Implemented effective staff appreciation programming, leading to enhanced student satisfaction, increased productivity and a progressive team dynamic. As a result, there was a 115% rise in the utilization of ARC services by students.
Undergraduate Admissions Counselor
Concordia University - Ann Arbor
ANN ARBOR, MI
- Planned recruitment activities, scheduled campus visits, and provided follow-up support in an all-inclusive admissions process that delivered exceptional customer service to students and families, leading to a 150% enrollment increase across Wayne and Monroe counties.
- Provided guidance to students during the college application process and career planning, assisting them in achieving their educational and professional objectives.
- Analyzed academic records of prospective students to determine eligibility for admission.
- Conducted interviews with applicants to assess their qualifications for admission.
- Organized detailed student records and files in Banner & Recruiter databases, recording phone and in-person meetings with each student
- Established new partnerships within the local high school administration and faculty members to serve as community liaison
- Coordinated transportation, campus tours, meals, classroom observations, and meetings with faculty to enhance large on-campus group visits.
- Contributed to the development of new marketing campaigns, utilizing both digital and print platforms to target identified demographics.
Executive Admissions Coordinator
Corinthian Colleges
DEARBORN, MI
08.2010 - 10.2014
- Delivered enthusiastic, educational presentations via iPod touch in assigned territory to attract prospective students. Built rapport for thorough follow-up through phone/in-person interviews, campus tours, events.
- Visited schools within assigned territory daily to develop newly formed contacts, conduct meetings with teachers, counselors, and administration
- Marketed and branded College by participating in career/college fairs, as well as planning and coordinating on-campus recruitment and educational events.
- Provided coaching to newly hired local coordinators under the guidance of regional director of admissions
- Maintained detailed student information files and records, enhancing proficiency in Microsoft Office Suite and company databases such as Campus Vue and Banner Information System.
- Recognized quarterly for several job-related achievements, most notably winner of the Parthenon Award for “Outstanding High School Coordinator” given to the top 1% of the entire national company based on exemplary personal performance that provided substantial results within the organization.
Adjunct Professor
Hope International University
FULLERTON, CA
01.2008 - 07.2010
- Crafted stimulating lesson plans that kept international classes engrossed and motivated throughout their instruction periods
- Delivered courses in diverse subjects encompassing American Culture, Oral Communication, Pronunciation, and TOEFL test preparation
- Planned and executed English language-based classroom activities, field trips and competitions to enhance communication skills.
- Delivered private and small group tutoring sessions to offer enhanced academic assistance
- Conducted office hours weekly to provide assistance with course material or address any questions or concerns from students.
- Participated in departmental meetings to discuss teaching strategies and professional development opportunities.
Education
TESOL Certification – Specialization in TOFEL Preparation -
California State University - Fullerton
Fullerton, CA06.2008
Bachelor of Arts - English Language and Literature & Theater Arts
Concordia University Irvine
Irvine, CA12.2007
Skills
- Ability to lead and inspire a team, fostering a collaborative and results-driven environment
- Exceptional communication and interpersonal skills for building relationships and negotiating agreements
- Highly organized, with the ability to successfully multitask
- Excellent analytical, problem-solving, and decision-making skills
- Ambitious with outstanding creative abilities
References
References available upon request.
Timeline
Vice President - Enrollment Management
Salon Professional Education Company (SPEC)
03.2022 - Current
Director of Admissions
Multimedia Makeup Academy
07.2021 - 02.2022
Admissions Representative
MIAT College of Technology
02.2020 - 07.2021
Sales Representative
University of Michigan, ICLE
07.2019 - 01.2020
Inside Sales Manager
Morse Moving
02.2018 - 06.2019
Disability Service Coordinator
Concordia University, Ann Arbor
01.2014 - 01.2017
Executive Admissions Coordinator
Corinthian Colleges
08.2010 - 10.2014
Adjunct Professor
Hope International University
01.2008 - 07.2010
Undergraduate Admissions Counselor
Concordia University - Ann Arbor
Franchise Director of Admissions
Salon Professional Education Company
TESOL Certification – Specialization in TOFEL Preparation -
California State University - Fullerton
Bachelor of Arts - English Language and Literature & Theater Arts
Concordia University Irvine
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