Becky Bowman

Odds On Gaming delivers customizable, risk-free gaming promotions—such as interactive game boards, swipe-to-win kiosks, prize wheels, and lottery-style games—that boost player engagement, loyalty, and casino revenue.

• Drive business growth across the casino and media industries by identifying and capitalizing on new sales opportunities.
• Manage the full sales cycle, from proposal development to project execution, collaborating closely with IT, marketing, and product development teams to fulfill client needs.
• Oversee territories spanning the Western and Mid-West U.S. and Western Canada, traveling up to 50% for business development, trade shows, and client service.
• Leverage strong negotiation, deal strategy, and relationship-building skills to close complex sales and deliver tailored promotional solutions.
• Focus on delivering innovative, insured prize promotions that allow casinos to offer big rewards without financial risk, enhancing player participation and loyalty programs.
• Increased market share by identifying and capitalizing on emerging market trends.

Drove business development efforts across digital marketing and radio platforms, delivering revenue growth and enhanced client engagement through strategic, cross-channel advertising initiatives.

• Spearheaded targeted marketing campaigns that increased brand visibility, listener interaction, and advertiser satisfaction.
• Conceptualized and executed compelling on-air radio promotions that boosted audience engagement and delivered measurable value to sponsors.
• Mentored and coached the sales team through structured weekly training sessions and personalized development plans, resulting in elevated team performance and consistent goal achievement.
• Blended creative thinking with strategic execution to build long-term client relationships and position media solutions for maximum impact.

Founded and operated a full-service advertising agency, overseeing all aspects of business development, client acquisition, and operational growth. Drew on extensive media sales expertise to deliver customized, results-driven advertising solutions for clients across a range of industries.

• Conducted in-depth business and market analyses to develop integrated multimedia strategies tailored to client goals.
• Designed and executed targeted marketing campaigns that enhanced brand visibility, engagement, and ROI.
• Managed end-to-end client relationships—from initial consultation through campaign delivery—ensuring high-quality service and on-time execution.
• Coordinated with subcontractors, creative teams, and media partners to meet project milestones and exceed client expectations.
• Demonstrated a hands-on, strategic approach to building lasting partnerships and delivering measurable results.

Specialized in crafting high-impact advertising strategies across cable TV and digital platforms, with a focus on targeted audience engagement and measurable ROI.

• Developed strategic targeting methodologies that significantly improved campaign performance and advertising efficiency.
• Built and maintained strong partnerships with local businesses and advertising agencies by consistently delivering creative, results-oriented marketing concepts.
• Presented data-driven media plans backed by thorough market research and performance analytics, enabling clients to make informed, strategic decisions.
• Played a key role in boosting client acquisition and retention through persuasive communication, innovative thinking, and a deep understanding of the media landscape.

• Oversaw promotional risk coverage across diverse industries, including casino gaming, media and e-commerce, ensuring seamless integration of insured prize promotions to drive brand engagement.
• Focused on delivering innovative, insured prize promotions that allow casinos to offer big rewards without financial risk, enhancing player participation and loyalty programs.
• Increased market share by identifying and capitalizing on emerging market trends.
• Traveled up to 50% for strategic business development, client acquisition, and relationship management across the Northwestern US markets.
• Collaborated cross-functionally with underwriting, marketing, and sales teams to align risk strategies with promotional objectives and ensure client satisfaction.

Led high-performing sales teams for two top-rated radio brands, driving consistent revenue growth through strategic leadership, performance coaching, and cross-platform campaign innovation.

• Recruited, trained, and motivated account executives, fostering a results-driven culture that exceeded sales goals and improved key performance metrics.
• Set and managed revenue budgets and sales targets, optimizing inventory and ensuring maximum sellout through strategic forecasting and pricing.
• Developed dynamic rate cards based on market demand and inventory trends, delivering accurate revenue projections and improving profitability.
• Created and executed multi-platform promotional campaigns that generated substantial non-traditional revenue streams beyond standard airtime sales.
• Conducted one-on-one coaching and weekly sales training meetings, significantly boosting team productivity, engagement, and overall performance.

Developed and sold integrated marketing campaigns across radio and digital platforms, helping businesses effectively reach and engage their target audiences.

• Built and maintained strong relationships with local businesses and advertising agencies, driving increased client retention and long-term partnerships.
• Conducted detailed market research and customer needs analysis to design tailored marketing strategies that aligned with client goals.
• Created compelling, results-oriented campaigns that combined creative storytelling with strategic media placement.
• Scheduled and led in-person client meetings to present customized marketing solutions, consistently achieving measurable outcomes and revenue growth.

Hired, trained, and motivated a high-performing sales team for a leading radio brand, earning Sales Manager of the Year (2006) for outstanding results.

• Monitored sales activity closely, delivering targeted coaching through weekly meetings that consistently boosted team performance and sales effectiveness.
• Set and managed budgets and sales goals for account executives, optimizing inventory utilization to maximize revenue.
• Developed and regularly updated rate cards based on supply and demand dynamics, improving station profitability and market competitiveness.
• Designed and executed multi-channel promotional campaigns that generated substantial non-traditional revenue streams beyond traditional airtime sales.

• Developed and sold customized marketing campaigns to local and regional clients, significantly boosting brand awareness and market presence.
• Cultivated and nurtured strong client relationships, driving repeat business and increasing referral opportunities.
• Conducted thorough market research to understand client needs, enabling the creation of highly effective, targeted advertising strategies.
• Secured and led face-to-face meetings with key decision-makers, consistently converting prospects into satisfied customers.

• Managed client accounts with a consultative sales approach, delivering customized marketing strategies to meet unique business goals.
• Boosted client sales by designing tailored advertising packages and fostering meaningful community engagement.
• Developed and executed promotional campaigns, including seasonal initiatives and innovative non-traditional advertising efforts.
• Actively represented the station at community events, enhancing brand visibility and strengthening client relationships.

• Managed and motivated sales staff, driving team performance to achieve $2.5 million in annual sales revenue.
• Implemented strategic merchandising initiatives that enhanced the customer experience and increased sales.
• Maintained rigorous inventory control, optimizing stock levels and minimizing shrinkage.
• Collaborated closely with buying groups to align sales and merchandising strategies, improving product turnover and profitability.
• Oversaw multiple departments, including Women's Accessories and Children's Clothing, ensuring consistent sales growth and operational excellence.