Becky Kolberg
368 Huron Ave S,Ottawa, Ontario
Summary
Dynamic and seasoned professional with a decade of hands-on experience in sports event management. I bring a versatile skill set to every project, excelling both independently and as a collaborative team member. My unique combination of strategic thinking, event execution, and exceptional client service skills, enable me to navigate complex business and marketing challenges effectively. Eager to leverage my proficiency in project management towards a new career challenge, I am prepared to contribute to delivering outstanding experiences within fast-paced environments.
Overview
9
9
years of professional experience
Work History
Communications and Digital Media Manager
CARHA Hockey
01.2021 - Current
- Spearheading the association's multi-channel digital strategy, developing compelling content for social media, e-mail marketing, and web to boost brand visibility and engagement.
- Enhance sponsor value with new ideas, ensuring effective alignment of messaging and seamless integration of assets digitally and socially to increase sponsor visibility and brand association.
- Creatively presented event experiences and managed live event coverage for the CARHA Hockey World Cup, a weeklong adult recreational hockey tournament attracting over 1,000 participants from ten countries.
- Integral role in association's community building and programming. Led the end-to-end implementation of an innovative community-driven platform and successfully launched two national annual campaigns that drove membership growth by 5%.
- Craft impactful narratives through both written and verbal communication. Draft and edit press releases, articles, and develop human interest story ideas which higjlight members, league/team activity, and tournaments.
- Fostered collaboration with internal and external stakeholders, leveraging content effectively and generating leads for new business opportunities.
Tournament Manager | Bermuda Championship
Eventive Sports
07.2019 - 12.2020
- Primary team role in establishing Bermuda's first PGA TOUR event, providing efficient logistical support, hiring and training, budget management, cost containment, and post-event reconciliation.
- Directed tournament marketing strategies and promotions to engage a new market in Bermuda, raise the profile of the tournament and promote the inclusivity of the game of golf.
- Cross-functional collaboration with the PGA TOUR and Bermuda Tourism for strategy building and storytelling to share player and tournament storylines and promote Bermuda as a year-round tourist destination.
- Enhanced sponsor value for key stakeholders by developing and executing innovative programs in collaboration with partners and their agencies.
- Directed the process of developing, executing, and tracking all creative marketing assets, optimizing a $300,000 media spend budget
- Aided with programs that grew the tournament’s total charitable impact for local non-profits to over $1.1 million in the event’s first three years.
Marketing Manager | 2019 U.S. Senior Open
Eventive Sports
09.2018 - 07.2019
- Coordinated strategic marketing campaigns across diverse channels, integrating traditional and digital approaches for event promotion, ticket sales and volunteer recruitment.
- Cross-functional collaboration with the United States Golf Association (USGA) and other key stakeholders for aligned marketing messaging.
- Managed paid media campaigns, executing all media buys and trades, optimizing placement and ensuring a broad reach.
- Executed grassroots promotions and experiential activations.
- Leveraged the presence of professional athletes to elevate the championship's profile.
- Analyzed historical ticket data to develop ticketing strategies and tracked revenue pacing to draw insights.
Digital Media Manager
Eventive Sports
08.2017 - 09.2018
- Directed the digital media strategy for diverse national sporting events, including professional golf, motorsports, and collegiate football gameday operations.
- Crafted and executed creative campaigns with a multi-channel approach to expand visibility and grow audiences, integrating social media, email marketing, and content creation for a cohesive brand experience.
- Managed and optimized social media budgets up to $15,000 with efficiency.
- Orchestrated live social media coverage during events, actively engaging fans in real-time.
- Collaborated with sponsors and partners to integrate their brands into digital campaigns, enhancing visibility, strengthening partnerships, and ensuring fulfillment of sponsor obligations and deliverables.
- Developed and executed robust crisis communication plans, proactively addressing issues in real-time with a strategic communication strategy.
- Led the company-wide implementation of the online project management tool Basecamp. Provided comprehensive onboarding and training for head office and satellite office staff, ensuring seamless adoption and utilization of the platform.
Tournament Coordinator | Manulife LPGA Classic
Eventive Sports
02.2015 - 07.2017
- Directed tournament marketing strategies through paid media, earned media and promotions, focused on promoting women's sports.
- Led the creative process, ensuring innovative and effective promotional campaigns within strict brand guidelines and approval processes.
- Developed and implemented a customized year-round public relations calendar and digital content strategy. Oversaw all information on tournament website and other digital channels.
- Provided oversight of a local third-party agency for social media, contributing to engagement ideas and maintaining brand consistency, boosting followers by 15% across all channels during each tournament and expanding digital reach.
- Oversaw media outreach and communications, fostering relationships with local and national media outlets. Responsible for advance and on-site media relations, including media centre operations and setup.
Coordinated media days, press conferences, and fulfilled media requests. - Volunteer program leadership, collaborating with the volunteer coordinator to manage volunteer program activities, including registration platform, committee leadership structure, recruitment, uniform ordering and distribution, orientation, and training.
- Responsible for the recruitment, hiring, and training of tournament interns.
Education
Graduate Certificate with Distinction - Event Management
Conestoga College
Waterloo, Ontario01.2013
Bachelor of Arts with Distinction - Human Kinetics
St Francis Xavier University
Antigonish, Nova Scotia01.2009
Skills
- Project Management
- Event Execution
- Multi-Channel Marketing
- Digital Media Campaigns
- Strategic Thinking
- Writing and Verbal Communications
- Content Creation
- Brand Integration
- Stakeholder Relations
- Team Leadership and Supervision
- Schedule Management
- Budgeting and Finance
Timeline
Communications and Digital Media Manager
CARHA Hockey
01.2021 - Current
Tournament Manager | Bermuda Championship
Eventive Sports
07.2019 - 12.2020
Marketing Manager | 2019 U.S. Senior Open
Eventive Sports
09.2018 - 07.2019
Digital Media Manager
Eventive Sports
08.2017 - 09.2018
Tournament Coordinator | Manulife LPGA Classic
Eventive Sports
02.2015 - 07.2017
Graduate Certificate with Distinction - Event Management
Conestoga College
Bachelor of Arts with Distinction - Human Kinetics
St Francis Xavier University
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