Becky Mumford
Washington,UT
Summary
Results-driven professional with 14 years of experience in social work and nearly three years of digital advertising sales, seeking to leverage my unique blend of client management skills, strategic insight, and empathetic communication. Adept at building profitable client relationships, developing customized solutions, and achieving sales targets, with a proven track record in both client-centric environments and fast-paced advertising settings.
Overview
17
17
years of professional experience
Work History
Account Executive
Deseret Digital Media-Utah.com
02.2022 - 09.2024
- Cultivated and maintained relationships with a diverse portfolio of clients, Convention and Visitors Bureaus, hoteliers, and tour and guide operators
- Served as the primary contact, ensuring client satisfaction through personalized service and proactive communication
- Generated over $600k in revenue annually from 150 clients, exceeding sales goals
- Identified and pursued new business opportunities through market research and client insights, successfully pitching and securing advertising contracts
- Monitored and analyzed campaign performance using analytics tools (Simpleview, Salesforce, and internal CRM tools), providing clients with performance reports and actionable insights
- Made data-driven adjustments to optimize ad spend and improve ROI
- Collaborated with internal teams (creative, tech, marketing) through Slack and various virtual meeting tools to ensure seamless campaign execution
- Prepared detailed reports and presentations for clients, maintaining accurate records of interactions, campaign performance, and sales activities
Social Service Worker
Five County, Associations of Governments
04.2013 - 02.2022
- Coordinated delivery of human services programs for aging populations and veterans, managing applicant screening, care planning, and documentation to meet program demands
- Conducted community education on caregiver support and dementia training, providing options counseling
- Maintained meticulous documentation of client interactions to comply with state and federal regulations
- This also included staying up to date with government regulations
Social Service Worker
Nursing Home / Hospice
01.2008 - 04.2013
- Work with a disciplinary team to meet the psychosocial needs of all patients.
- Regular one on one visits with patients to ensure needs were being met.
Education
BS - Sociology, Psychology
Southern Utah University
Cedar City, UT12.2007
Skills
- Knowledgable in CRM Software
- Sales strategies implementation
- Relationship building and management
- Revenue generation
- Sales target monitoring
- Motivated, Self-Started
- Friendly, Positive Attitude
References
- Jennifer Shakespeare, Manager, Deseret Digital Media - Utah.com - KSL.com, 435-619-5229
- Tracy HeavyRunner, Manager, Five County, Association of Governments, 435-668-5164
- Chad McWilliams, Client, Greater Zion Convention & Tourism Office, 435-414-5472
Affiliations
- Canyoneering Courses - ART 1, ART 2, ART 3, and Self Rescue
- Backpacking
- Pickleball
- Scuba Diving Open Water Certification
Timeline
Account Executive
Deseret Digital Media-Utah.com
02.2022 - 09.2024
Social Service Worker
Five County, Associations of Governments
04.2013 - 02.2022
Social Service Worker
Nursing Home / Hospice
01.2008 - 04.2013
BS - Sociology, Psychology
Southern Utah University